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Bentley designer says electric Bentley coming ‘not so far in the future’

Bentley lead designer Stefan Sielaff told Auto Express, "A full electric Bentley is something I am extremely convinced we have to do." He essentially confirms a Bentley EV by saying, "It will happen not so far in the future." We can look at the designer's comments as a near-final declaration on an undertaking the English carmaker's been considering for the past few years. Don't look for a production run of the EXP 12 6e concept shown at last year's Geneva Motor Show, though. Based on Sielaff's comments and a process of elimination, AE expects an electric four-door coupe. Instead of the PPE electric architecture Porsche and Audi are developing, Bentley would use the J1 architecture beneath the Mission E. The most powerful Mission E trim should put out close to 700 horsepower, a proper figure to begin discussions concerning an offering from The Flying B. A report from two years ago said a larger, 115-kW battery supplying two 375-horsepower motors in back and a 186-motor in front would give 936 hp and a potential 500-mile range. Beyond that, insiders supposedly spoke of a 150-kW battery to come in 2022, which would bring with it astronomical numbers. When asked what kind of vehicle Sielaff had in mind, the designer said he envisioned "a completely fresh and new development" that is "not imitating another concept." The alternative propulsion, Sielaff said, would give him and his team "a great chance to establish a completely new design language for the company." His ideal chariot would have four or five seats, "the possibility to carry a little bit of luggage," "a certain coupe style or sportivity," and definitely not an SUV. Those are about all the words one would use to describe a four-door coupe without saying the words "four-door coupe." Before the recent executive shuffle, previous brand CEO Wolfgang Durheimer told AE he expected a company EV to get around 600 hp and travel up to 310 miles on a charge. Wireless charging would be a major consideration as well, since grubby charging plugs don't mix well with white gloves. New brand boss Adrian Hallmark was told to invest in the brand instead of focusing exclusively on the numbers, and the EV initiative is about recasting Bentley as a luxury and technology brand, and appealing to younger customers. The next-generation Continental GT will get a PHEV drivetrain, and the Crewe manufacturer plans to have its entire range electrified by 2025.

Bentley CEO says Mulsanne Convertible isn't going to happen [w/poll]

Bentley and Rolls-Royce may be as direct as competitors get, but that doesn't mean they go head-to-head on every model. Bentley is arguably more focused on its Continental line, with the pricier Mulsanne branching off of it. Rolls-Royce, meanwhile, only recently expanded (relatively) down-market with the Wraith and the Ghost on which it's based. For Rolls, it's long been about the Phantom and its coupe and convertible variants. And Bentley doesn't pose much of a challenge in that stratospheric segment.
Crewe discontinued the old Arnage-based Brooklands coupe and Azure convertible in 2009 and 2011, respectively, and hasn't rolled out a successor for either in the few years since. The high-end British automaker revealed a conceptual convertible based on the Mulsanne at Pebble Beach Concours last year and was said to be moving ahead with production plans, but the latest intel suggests that Bentley has taken it off the development table.
This according to Car and Driver, which spoke with Bentley's new chief exec Wolfgang Schreiber at the Frankfurt Motor Show. According to Schreiber, there just isn't enough demand worldwide to justify the development costs - even if it is based on the existing flagship sedan. Apparently Bentley has evaluated that beyond the US and Europe, they couldn't sell enough of them in other markets to make it worthwhile. We'd imagine some Middle-Eastern sheikhs might like to get their hands on a few, but apparently the higher priority is getting the Falcon sport-ute out the door.

Bentley CEO Adrian Hallmark explains carmaker's situation and plan for recovery

In August, we posted on some of the issues plaguing Bentley at the moment, namely the large loss the carmaker's posted this year. The same Autocar piece we referenced, carmaker CEO Adrian Hallmark said Bentley would not be making more sports cars. Bentley wrote to us to clarify that a single year's loss isn't a calamity, that "it is a mistake to suggest that sports cars are the same as GTs," and that the brand "will continue to design, engineer, and craft" GT cars. We must note, though, that at the time, Hallmark himself said, "The sports car sector – like our own...." More recently, Hallmark expounded on some of the factors slowing the company down this year, from delayed launches to exchange rates. Through the first nine months of the year, Bentley sold 6,654 units, an 11 percent decline from the 7,498 units sold through the first nine months of 2017. In addition to other matters like huge investments in new technologies, that helped the Crewe carmaker to a $44.7-million year-over-year drop in revenue, and a $156-million overall loss, compared to a $35 million profit over the same period last year. On top of declining sales overall, the nine-month delay in launching the Continental GT, the brand's second-best seller, was the first of two big issues causing red finances. Hallmark said the Continental GT "just wasn't ready for launch. But we'd paid for it – we'd paid all the money out, but not got any money back in." Having got that sorted, the second issue arose: WLTP certification. Unlike the New European Driving Cycle (NEDC) before it, the Worldwide harmonized Light vehicles Test Procedure requires every model variant get tested for certification. Hallmark told Automotive News Europe, "We were not quick enough unfortunately to book capacity or prioritize our derivatives within some of the group processes to get them certified on time." Bentley wasn't alone in this; Volkswagen had only managed to get seven of its 14 models approved by September 1 when the WLTP rules took effect. Bentley's much smaller scale exacerbated the problem, turning the situation "close to catastrophic." Hallmark said the snafu robbed the Bentayga of 300 to 400 sales - a gigantic number with respect to a $200,000 vehicle - and pushed the Bentayga plug-in hybrid launch back to March 2019 so Bentley could get volume models certified. Furthermore, preparing for Brexit hasn't been easy on any of the UK's manufacturers.