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Audi CEO says brand's EVs are almost as profitable as its other cars

After, oh, a hundred years or so of building vehicles primarily powered by internal combustion engines, automakers around the world have been and still are pumping billions of dollars into the development of electric vehicle technology. Everything from platforms and batteries to motors and the software to control it all requires untold hours of development, and that takes time and money. Fortunately, it's not going to take long for that massive investment to start paying off, at least according to Audi CEO Markus Duesmann, who told Reuters in an interview that "The point where we earn as much money with electric cars as with combustion engine cars is now, or ... next year, 2023. They are very even now, the prices." As a brand, Audi contributed more than a quarter of overall profit for the massive Volkswagen Group, which has such powerhouse brands as Volkswagen and Porsche among others. Under the Audi umbrella are Lamborghini, Bentley and Ducati, and it seems those high-end branches aren't going anywhere, at least for now. "These brands ... are very valuable very profitable brands, where we can even expand the synergy level in the future," Duesmann said in the interview. "There are no plans whatsoever to get rid of them." Despite the overall profitability of the brand, the ongoing global chip crisis is causing headaches. "We had a very strong first half in 2021. We do expect a much weaker second half," said Duesmann, who added, "We really have trouble." In fact, so serious is the trouble that the brand is forced into "a day-to-day troubleshooting process" to limit the chip-shortage damage. The good news for the automaker is that Audi has been able to boost its profit margin from 8% prior to the pandemic in 2019 to 10.7% in the first half of 2021. The bad news is that various chip shortages aren't expected to get a whole lot better over the rest of the year. Related video:

The next Bentley Mulsanne could go all-electric

How many Bentleys are sold in China, anyway?* That's a question worth asking after the company said it will consider switching the powertrain of its uber-luxe sedan Mulsanne to all-electric from its current gas-guzzling V8 setup. Such a switch would be in the name of adhering to stricter greenhouse-gas emissions limits, especially in countries like China. Bentley executive Hans Holzgartner told Autocar that the company may soon have problems selling a V8-powered Mulsanne in China because government regulators are attempting to push for more zero-emissions vehicles to combat smog problems in the country's largest cities. Oddly, Holzgartner said an electric powertrain is "better suited" to heavier luxury cars than lighter sports cars because of an electric motor's smooth, instant delivery of torque. With the Mulsanne already priced north of $300,000 in the US, passing on the costs of such a huge battery pack will probably be less of an issue than for more typically-priced models. Of course, there would be a ton (almost literally) of battery cells involved. The Mulsanne tips the scales at almost 6,000 pounds, or almost twice the weight of a Nissan Leaf and about 25 percent more than a Tesla Model S. For those curious how the one-percenters live, take a look at Autoblog's recent drive of a Mulsanne Speed. Since this is just being studied at this point, it's possible the next Mulsanne could get a battery-electric or plug-in hybrid version for certain markets, while others would retain a gas engine or offer a choice. Assuming it keeps the gas option, the next Mulsanne will reportedly to switch to a twelve-cylinder engine, likely a version of the Volkswagen Group's W12. As for green cred, let's just say the Mulsanne's couldn't be much worse. Earlier this year, the Mulsanne showed up on the American Council for an Energy-Efficient Economy's (ACEEE) annual list of "meanest" vehicles when it came to environmental sustainability. The Bentley was rated the fourth-meanest vehicle sold in the US, following the Mercedes-Benz G65 AMG, the Chevrolet G2500 Express/GMC Savana, and the Mercedes-Benz G63 AMG. The EPA rates the Mulsanne's fuel efficiency at an absolutely gasoline-swilling 13 miles per gallon combined. * If you're curious, Bentley sold 1,615 cars in China last year. Related Video: Featured Gallery 2017 Bentley Mulsanne: First Drive View 24 Photos News Source: Autocar via Hybrid CarsImage Credit: Drew Phillips Green Bentley Electric

Bentley targeting Range Rover with 12-cylinder SUV

The eventual arrival of Bentley's upcoming SUV in 2016 will likely prove the most pivotal new product to come from Crewe since the debut of the Continental GT in 2003. And Bentley isn't messing around.
The British automaker is taking aim directly at the Range Rover, saying that it will be just as capable off-road. That's a mighty big claim for a company that has never made an off-roader before, but comes with good reason: Bentley estimates that nearly 30 percent of its customers have a Range Rover as well, and the company is keen to take a slice of that pie.
There are, however, several elements that will elevate the Bentley Falcon (as it's expected to be called) above Range Rover territory. For starters, according to Automotive News Europe, which spoke to Bentley marketing chief Kevin Rose at the Frankfurt show, the Falcon will be more expensive. The sticker price in Europe is expected to hover around 180,000 euros - double the flagship Range Rover's starting price. It'll also be available with four-, five- and seven-seat configurations. And it'll offer more power. A lot more power.