2006 Bentley Continental Flying Spur Automatic 4-door Sedan on 2040-cars

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VW pulls Lamborghini and Bentley from the Paris Motor Show

It's been slightly more than a year since the news that Volkswagen had intentionally cheated on diesel emissions testing broke. Since then, the company's reputation and image have suffered and it has struggled to regain its footing and composure. The automaker is shelling out billions in fines, so cost cutting is inevitable. Today, Reuters reports that Volkswagen subsidiaries Lamborghini and Bentley won't bring their elaborate displays to the Paris Motor Show next week. Auto shows can cost automakers millions of dollars, especially for supercar and luxury car brands that constantly try to compete and one-up with each other. Much of the money and fanfare goes to catering the media, and if an automaker has nothing new to reveal it can be difficult to justify the expense. The company told Reuters that it plans to attend smaller events that focus more on potential buyers. The Volkswagen group as a whole has shifted it's focus, both when it comes to products and auto shows like Paris. Next week, the automaker will be focusing on electric vehicles and electromobility. The company plans to reveal a new EV with 373 miles of range, eclipsing both the Tesla Model 3 and Chevy Bolt. Volkswagen has plans for 30 new electric vehicles by 2025. Lamborghini and Bentley aren't the only major automakers skipping Paris. Ford, Volvo, and Aston Martin have all decided to save money and focus their efforts elsewhere. Related Video:

VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.

Bentley introduces Bentayga First Edition at VIP event in LA

The first customers to place their orders for the new Bentley Bentayga will get a special First Edition model. Each is outfitted with unique trim inside and out, and comes with a special wristwatch. Bentley just unveiled the new Bentayga First Edition at a special VIP event ahead of the Los Angeles Auto Show opening this week. The Bentley Bentayga First Edition features 22-inch two-tone wheels, special Union Jack badging, and illuminated treadplates. Inside it benefits from unique diamond quilted leather, embroidered seats, contrast stitching, and ambient lighting. Along with those specifications, this initial run will be limited to just ten exterior colors. Those fortunate first customers will also get their choice between one of three timepieces crafted by Breitling: one with a multifunction electronic movement, another with an integrated emergency transmitter, and a third automatic designed for women. All told, only 608 examples of the First Edition will be offered. The quantity is a reference to the metric output from the 6.0-liter twin-turbo W12 engine, which produces 600 horsepower – or 608 ps. That's enough to rocket the luxury off-roader to 60 in 4.0 seconds flat and on to a top speed of 187 mph, making this the fastest and most powerful SUV currently on the market. Related Video: BENTLEY DEBUTS BENTAYGA FIRST EDITION AT EXCLUSIVE VIP CUSTOMER EVENT - First 608 Bentaygas to be exclusively designed and highly equipped - Bentayga is the most powerful, most luxurious, most exclusive and fastest SUV in the world - Limited edition celebrates the creation of an all-new luxury SUV market segment - Each owner to receive one of three special-edition Breitling chronographs (Los Angeles/Crewe, 16 November 2015) Bentley Motors is debuting the Bentayga First Edition to a select group of VIP customers tonight at the iconic Sunset Marquis Hotel, Los Angeles. The exclusive limited edition of the most powerful SUV in production is restricted to just 608 cars globally. The eye-catching specification with exclusive details and unique components demonstrates the Bentayga's abilities to the fullest. The First Edition's unique design includes Union Jack badging, illuminated treadplates and 22" black painted and polished wheels. Just ten exterior colours are offered, highlighting the exclusivity of the model.