2006 - Bentley Continental Flying Spur on 2040-cars

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New Bentley boss nixes any new sports cars in its money-losing lineup

Adrian Hallmark took over the helm at Bentley on February 1 this year. Volkswagen poached him from Jaguar, where he headed the brand's global strategy. Or perhaps we should say re-poached him, since Hallmark served as Bentley's board member in charge of sales and marketing from 1999 to 2005, and helped guide the original Continental GT to market. He's now responsible getting Bentley in better shape financially and sales-wise, and positioning it for growth. Among the products necessary to do that, Hallmark recently told Autocar that flashy coupes won't cut it. "I'll tell you what we won't be building," he said, "and that's sports cars." That means we can forget about the gorgeous EXP 10 Speed 6 coupe that had a rumored place in the lineup after a sub-Bentayga CUV, and the EXP 12 Speed 6e battery-electric convertible. Hallmark cited a few issues with the segment, the first being that the segment hasn't yet recovered from the recession, and the buyer demographic that's left goes up in age every year, clearly a losing game. The kinds of younger buyers who would buy Bentleys, athletes and entertainers, are deterred from the purchase by contractual limitations like injury clauses or aversion to paparazzi photos. As well, in China, wealthy buyers get SUVs or limousines, but Hallmark believes Bentley hasn't adopted the the proper strategy there to take advantage. This is far more than about sports cars for Bentley, though; a recent article in German newspaper Handelsblatt outlined a number of situations the carmaker needs to rectify, including the finding that Bentley's "losing money hand over fist instead of racking up the hefty margins more typical of the class." A German study claimed that whereas Ferrari makes around $80,000 on every car it sells, and Porsche makes a little more than $19,000 on each car (last year it was a little more than $17,000) Bentley loses a little more than $19,000 on each unit. The English manufacturer has posted an operating loss of roughly $92 million through the first six months of 2018, the latest figures in a decline that began in 2014. That financial timeline, however, coincides with Bentley's $1.1B investment in new technologies, which the carmaker cites as the reason for profitability woes.

2017 Bentley Flying Spur W12 S laughs at the 200-mph barrier

A 200-plus-mile-per-hour sedan will always be more audacious than a similarly speedy coupe. These days, cracking 200 in a lightweight two-door is basically just expected. But reaching that speed in a sedan – a big, heavy, leather-and-wood-lined palace of a four-door – is more challenging. Bentley has finally done it. The new Flying Spur W12 S takes the smaller of Bentley's two sedans up to a lofty 202 mph – up from 199 in the standard model – thanks to the efforts of a more potent W12. The company's engineers boosted output from 616 to 626 horsepower and torque from 590 pound-feet to 605. On top of the increased top speed, the W12 S can hit 60 miles per hour in just 4.2 seconds. A retuned suspension with unique damper and stability control settings promises a more agile Flying Spur flagship, too. There are also aesthetic tweaks to set the Flying Spur's headlining act. We're digging the black elements in the LED headlights and taillights. The new lights play nice with the blacked-out grille – which Bentley insists on calling Beluga – 21-inch wheels, and other accents scattered around the body. We think the pale blue sedan in the gallery works better than on the Jack-O-Lantern orange Flying Spur. Changes in the cabin are more modest – there's a nice "W12 S" script in the headrests and a new two-tone color split interior that's limited to this range-topping S model. Bentley will deliver the first Flying Spur W12 S sedans near the end of 2016. And if you want an even more potent Flying Spur, somehow, we're guessing a Speed model will supplant the W12 S sooner rather than later. Related Video: Featured Gallery 2017 Bentley Flying Spur W12 S News Source: BentleyImage Credit: Bentley Bentley Luxury Performance Sedan bentley flying spur

First production Bentley Bentayga rolls off the line

Three-and-a-half years after we got a view of the initial concept that led us here, the Bentley EXP 9 F, the first production Bentley Bentayga has left the production line in Crewe. The Anthracite-colored crossover is the culmination of four years of work and an 840-million-pound investment that added a new bodystory, new paint shop, new assembly line, and 1,500 jobs to the company's workforce. Customer deliveries begin next month, and with the order book approaching 6,000 units, sightings of the Bentagya everywhere will commence not long after that. The brand has the segment to itself until Rolls-Royce, Aston Martin, and Lamborghini can bring their efforts to market, and after having driven it and found it really rather good, Bentley should profit handsomely from its position. Next spring, the sharper, edgier, faster Bentley crossover that many were expecting should make an appearance and likely do just as well, if not better. For now, though, it's the Bentagya show. The press release below has more. Related Video: FIRST BENTLEY BENTAYGA ROLLS OFF THE PRODUCTION LINE- Sector-defining SUV designed, engineered and handcrafted in Crewe- Car marks significant UK manufacturing investment- First Bentayga to join Bentley's famous Heritage Collection(Crewe, 27 November 2015) The very first production Bentley Bentayga, the catalyst for one of the biggest investment programmes in the company's history, today left the assembly line at Bentley's iconic headquarters in Crewe, UK.Four years on from the initial concept stage, during which time over 1,500 UK jobs have been created, the car - part of an GBP840 million investment programme - will now enter full production, with deliveries to customers starting in January 2016.Wolfgang Durheimer, Chairman and Chief Executive of Bentley Motors, said: "Bentley Bentayga will be the benchmark against which all other SUVs are measured, defining a new segment – the luxury SUV."This car is a celebration of UK manufacturing at its very best, not only reinforcing our commitment to industry in this country, job creation and significant investment, but to our home in Crewe. This is an important moment in our history, where we reflect and celebrate, but also look ahead to delivering this extraordinary car to our customers."I would like to take this opportunity to thank my colleagues from all parts of the business for their dedication and professionalism in delivering the Bentley Bentayga.