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Bentley to unveil zero-emissions EXP 100 GT on July 10

Some people take part in excessive celebrations with a birthday week. Bentley went the extra mile and has been celebrating a full all-out birthday year, with a variety of special-edition models and events. The British manufacturer has been milking its centenary leading up to July 10, 2019, when it will unveil the EXP 100 GT, a zero-emissions autonomous car that Bentley bills as "the future of grand touring."  During the past year, Bentley has released Centenary Specifications for all of its models, a $250,000 book, the Continental GT Convertible No. 1 Edition by Mulliner, a Bentley Continental GT No. 9 Edition, and a Mulsanne W.O. Edition, all in honor of 100 years of the company. These special products have created a build-up toward one of Bentley's biggest launches ever in the EXP 100 GT.  The EXP 100 GT is expected to be Bentley's first electric car, but the EXP nomenclature indicates it will only be a concept, for now. It will also be autonomous, as the ultimate level of grand touring is supposedly having the choice to drive or be driven.  Bentley says it will be "a physical embodiment of the future brand," and will "set the new benchmark for luxury craftsmanship." This will be accomplished with "a fascinating array of materials," all of which are handcrafted to Bentley's over-the-top standards.  The unveiling event will be livestreamed on BentleyMedia.com, or enthusiasts can register for the event on a microsite called Extraordinary Journeys. The sheet is expected to be pulled at 11 a.m. EDT Wednesday, July 10. 

2015 Bentley Mulsanne Speed unleashes a tidal wave of torque

811 lb-ft of torque puts the Mulsanne Speed out ahead of every so-called muscle car on the market and eclipses most million-dollar hypercars.
Those in the market for a sedan with equal levels of performance and luxury would do well to stop by their local Bentley dealership, and have a look at the Flying Spur. Though not available in Speed trim like the previous four-door Continental, the W12 model already packs the 616-horsepower 6.0-liter twin-turbo W12 from the Continental GT Speed - and we wouldn't be surprised to see the British automaker come out with an even more performance-oriented version in the future. But what about the Mulsanne?

New Bentley boss nixes any new sports cars in its money-losing lineup

Adrian Hallmark took over the helm at Bentley on February 1 this year. Volkswagen poached him from Jaguar, where he headed the brand's global strategy. Or perhaps we should say re-poached him, since Hallmark served as Bentley's board member in charge of sales and marketing from 1999 to 2005, and helped guide the original Continental GT to market. He's now responsible getting Bentley in better shape financially and sales-wise, and positioning it for growth. Among the products necessary to do that, Hallmark recently told Autocar that flashy coupes won't cut it. "I'll tell you what we won't be building," he said, "and that's sports cars." That means we can forget about the gorgeous EXP 10 Speed 6 coupe that had a rumored place in the lineup after a sub-Bentayga CUV, and the EXP 12 Speed 6e battery-electric convertible. Hallmark cited a few issues with the segment, the first being that the segment hasn't yet recovered from the recession, and the buyer demographic that's left goes up in age every year, clearly a losing game. The kinds of younger buyers who would buy Bentleys, athletes and entertainers, are deterred from the purchase by contractual limitations like injury clauses or aversion to paparazzi photos. As well, in China, wealthy buyers get SUVs or limousines, but Hallmark believes Bentley hasn't adopted the the proper strategy there to take advantage. This is far more than about sports cars for Bentley, though; a recent article in German newspaper Handelsblatt outlined a number of situations the carmaker needs to rectify, including the finding that Bentley's "losing money hand over fist instead of racking up the hefty margins more typical of the class." A German study claimed that whereas Ferrari makes around $80,000 on every car it sells, and Porsche makes a little more than $19,000 on each car (last year it was a little more than $17,000) Bentley loses a little more than $19,000 on each unit. The English manufacturer has posted an operating loss of roughly $92 million through the first six months of 2018, the latest figures in a decline that began in 2014. That financial timeline, however, coincides with Bentley's $1.1B investment in new technologies, which the carmaker cites as the reason for profitability woes.