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Bentley readying four-door coupe for 2018

Bentley purists have probably been tearing their hair out since we got our first glimpse of the EXP 9 F SUV Concept. "A Bentley SUV? " you could almost hear them saying, incredulous to the idea that an automaker actually wants to make money. Now, word is that the British brand might be jumping on the four-door-coupe bandwagon. The car, which would slot in below the Continental GT, and act as the new base model, would compete with the BMW M6 Gran Coupe and Mercedes-Benz CLS63 AMG, according to Car.
Size-wise, Car thinks it'd be in line with the Continental GT, at just over 15.5 feet long. It'd wear a price tag of 125,000 to 150,000 euro, which converts to $168,650 to $202,380. In reality, the US-spec baby Bentley would need to retail for no more than $130,000 to $170,000 if it wanted to truly capture the M6, Porsche Panamera and CLS63 crowd. Speaking of that Porsche, Car thinks the Bentley will ride on the same platform.
As is pointed out, the question of which platform this new model will ride on is an important one. The two possibilities are the D5 architecture of the next Audi A8 or the MSB platform, which will underpin the next-generation Panamera. Expect a 3.0-liter V6 and a 4.0-liter V8, both of which will receive special outfittings for duty in the Bentley, when it arrives in 2018. What do you think? Is there room in the Bentley family for a car below the Continental GT V8, and if so, is a four-door coupe the right choice? Let us know down in Comments.

Bentley says Conti Supersports 'isn't on the horizon'

For the longest time, Bentley made a name for itself making ever-faster versions of its core Continental range. These days, however, the British automaker has other things on which to focus. And that means there's little time to spend on developing a new high-performance Conti. After refreshing the Continental GT, GTC, and Flying Spur in 2011, Bentley came out with a new Continental GT Speed in 2012, boasting 616 horsepower. Last year it updated the range again, bumping the GT Speed up to 626 hp and releasing the GT3-R as a road-going version of the racing model, with a 4.0-liter twin-turbo V8 pumping out 572 hp. (A further refresh was rolled out just months ago, but was more cosmetic in orientation.) It even slotted the Speed's engine into the Flying Spur, and did a Speed version of the Mulsanne as well. What it hasn't done, however, is develop a successor to the previous Supersports model. "...A future Supersports model isn't on the horizon at the moment." – Mike Sayer, Bentley The Supersports was the performance flagship of the previous Continental range, boasting 621 horsepower, a 0-62 time of 3.7 seconds, and a top speed in excess of 204 miles per hour. But the current GT Speed is even faster, quoted at 206 mph. And with 626 hp, it's marginally more powerful too. The question, then, is whether an even more potent Supersports is in the works. And the answer is: not just yet. "While we're always looking at ways of extending our unique combination of luxury and performance even further, we're currently focused on delivering the all-new Bentley Bentayga SUV," spokesman Mike Sayer revealed in correspondence with Autoblog. "The Continental family has just received a suite of styling and usability upgrades for 16MY, and a future Supersports model isn't on the horizon at the moment." So while a new Continental Supersports could arrive at some point down the line, it's apparently not a priority right now. And what about the prospect of an even more hardcore version of the Continental GT3-R? Rumors have been circulating of an even lighter version in the works, unburdened by the bulk of the Conti's all-wheel drive system – but we're told that's not in the cards at the moment, either. "The Continental GT3-R has been very well-received around the world. Some regions (including the UK) have sold-out their allocation. A very limited number of cars remain in a small number of overseas markets," says Sayer.

VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.