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New Bentley boss nixes any new sports cars in its money-losing lineup

Adrian Hallmark took over the helm at Bentley on February 1 this year. Volkswagen poached him from Jaguar, where he headed the brand's global strategy. Or perhaps we should say re-poached him, since Hallmark served as Bentley's board member in charge of sales and marketing from 1999 to 2005, and helped guide the original Continental GT to market. He's now responsible getting Bentley in better shape financially and sales-wise, and positioning it for growth. Among the products necessary to do that, Hallmark recently told Autocar that flashy coupes won't cut it. "I'll tell you what we won't be building," he said, "and that's sports cars." That means we can forget about the gorgeous EXP 10 Speed 6 coupe that had a rumored place in the lineup after a sub-Bentayga CUV, and the EXP 12 Speed 6e battery-electric convertible. Hallmark cited a few issues with the segment, the first being that the segment hasn't yet recovered from the recession, and the buyer demographic that's left goes up in age every year, clearly a losing game. The kinds of younger buyers who would buy Bentleys, athletes and entertainers, are deterred from the purchase by contractual limitations like injury clauses or aversion to paparazzi photos. As well, in China, wealthy buyers get SUVs or limousines, but Hallmark believes Bentley hasn't adopted the the proper strategy there to take advantage. This is far more than about sports cars for Bentley, though; a recent article in German newspaper Handelsblatt outlined a number of situations the carmaker needs to rectify, including the finding that Bentley's "losing money hand over fist instead of racking up the hefty margins more typical of the class." A German study claimed that whereas Ferrari makes around $80,000 on every car it sells, and Porsche makes a little more than $19,000 on each car (last year it was a little more than $17,000) Bentley loses a little more than $19,000 on each unit. The English manufacturer has posted an operating loss of roughly $92 million through the first six months of 2018, the latest figures in a decline that began in 2014. That financial timeline, however, coincides with Bentley's $1.1B investment in new technologies, which the carmaker cites as the reason for profitability woes.

Bentley targeting Range Rover with 12-cylinder SUV

The eventual arrival of Bentley's upcoming SUV in 2016 will likely prove the most pivotal new product to come from Crewe since the debut of the Continental GT in 2003. And Bentley isn't messing around.
The British automaker is taking aim directly at the Range Rover, saying that it will be just as capable off-road. That's a mighty big claim for a company that has never made an off-roader before, but comes with good reason: Bentley estimates that nearly 30 percent of its customers have a Range Rover as well, and the company is keen to take a slice of that pie.
There are, however, several elements that will elevate the Bentley Falcon (as it's expected to be called) above Range Rover territory. For starters, according to Automotive News Europe, which spoke to Bentley marketing chief Kevin Rose at the Frankfurt show, the Falcon will be more expensive. The sticker price in Europe is expected to hover around 180,000 euros - double the flagship Range Rover's starting price. It'll also be available with four-, five- and seven-seat configurations. And it'll offer more power. A lot more power.

Bentley Continental GT 'Ultratank' makes tracks in Russia. Literally

When the automotive news cycle last turned its attention to Russia, it was to celebrate the maniacs who'd linked three cheap four-cylinder engines to create a 12-cylinder Lada. Our newest visit to the motherland is for the diametric opposite: a first-generation Bentley Continental GT placed on a custom set of heavy duty tracks. Created by Russian YouTube channel AcademeG, the navy blue mutant is called the Ultratank, and its waiting for its close-up in the Akira sequel. Chronicling the build began last August, sometime after AcademeG's presenter bought the cheapest Continental GT he could find. Seems that kind of purchase is a cautionary tale in Russia as much as it is here, because the Bentley's 6.0-liter, twin-turbo W12 needed a list of expensive repairs, starting with new turbos. It appears that was the cue to throw out the whole engine, drivetrain, and frame. AcademeG took the coupe to Swap-Point, who replaced the stock motor with Toyota's Japanese-market 4.3-liter V8 used in the Toyota Crown Majesta, Celsior, and Soarer and Lexus GS, LS, and SC 430. The engine sends power to a solid rear axle only through a torque converter automatic. From there, the twist is transferred to a set of heavy vehicle tracks measuring 98.4 inches long. The Bentley's passenger tub and upper portions mostly survived the transformation, but tube-frame construction replaced the stock architecture front and rear. Nine months later, the Ultratank has taken its first steps. The Russians took their baby into the woods to play, and - watched by some goats and shepherds - proved they got it mostly right in spite of a few issues. Running on treads is often done best in low revs, but the engine doesn't like low revs. There wasn't enough tension on the tracks, and the rubber nubs aligning the tracks with the wheels aren't substantial enough, so the tracks rolled off the wheels during hard cornering. And there are no brakes. Slowing down requires sawing at the wheel, which brakes the inside tread as the Ultratank starts to turn. Even so, the vehicle and the test were declared a success. The team will tune the engine, add doors and tweak the tracks, but according to YouTube's Russian translation, "everything is simply ideal." You can check out the entire build while awaiting updates on the next big changes, including a higher top speed: The Ultratank tops out at 31 miles per hour now, and AcademeG wants to double that.