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Average Bugatti owner has 84 cars, 3 jets, 1 yacht

Between Audi, Porsche, Lamborghini, Bentley and Bugatti, the Volkswagen Group has no lack of prestige marques under its umbrella. And while some of these marques may produce models that compete against each other, each seems to be profitable enough in its own right to justify its existence. But what about Bentley and Bugatti? Surely these marques cater to the same customers, right?
Not according to their shared CEO. "The clientele between Bentley and Bugatti is remarkably different," said Wolfgang Dürheimer in an interview with Bloomberg. "The Bentley customer on average owns 8 cars. The average Bugatti customer has about 84 cars, 3 jets and 1 yacht."
That may be a slight exaggeration (we'd have expected three yachts and one jet), but it puts things into perspective: Bentleys are for the one percent. Bugattis are for the one percent of that one percent. Which only goes to show why it's taken Bugatti over eight years to sell 450 Veyrons - a number of units it would take Bentley about two weeks to move, albeit at about one tenth the price.

2018 Bentley Continental Supersports | More exciting than space travel

For the final song on their delightfully buoyant and mordant 1996 album This is a Long Drive for Someone with Nothing to Think About, Pacific Northwest indie rock band Modest Mouse penned an even more cynical response to David Bowie's already nihilistic ode to interstellar flight, "Space Oddity" The song imagines the life of a lonely female passenger on a flight to some distant lunar satellite, lost in post-gravitational anomie ("She's the only rocketeer in the whole damn place/They gave her a mirror so she could talk to her face.") Dreading the endless blankness of her voyage as much as the senseless achievement of reaching its destination, the unnamed woman wishes she could just read a dime-store novel and return home. It is titled, poignantly, " Space Travel is Boring." We recently visited the Kennedy Space Center in Cape Canaveral, Florida, NASA's literal launch pad for the Apollo missions and the Space Shuttle. Since there are currently no rockets going up, Space Florida's Shuttle Landing Facility did us the favor and allowed us to use the 3.5-mile-long runway built for the Shuttle — literally, the longest stretch of underutilized, perfectly straight, perfectly paved roadway in the world — for a series of automotive maneuvers. Our vehicle of choice was the $293,300 2018 Bentley Continental Supersports. This was decidedly not boring. The Supersports is an enhanced version of an already extremely potent vehicle. Featuring an upgraded crankshaft, torque converter, and turbochargers for more power and improved power delivery, the Supersports' 6.0-liter W12 engine produces an even 700 horsepower, and 750 lb-ft of torque. That makes this the most powerful and fastest Bentley ever made. Sixty miles per hour is dispatched in 3.4 seconds on the way to a maximum velocity of 209 mph. The largest carbon ceramic brakes of any production car come as standard equipment, as do carbon fiber hood vents, front splitter and rear air diffuser, side trim, and a planed long-board of a rear wing. Handsome 21-inch lightweight forged wheels are also part of the package, though, really, weight savings is almost irrelevant in this vehicle. The Supersports weighs over 2.5 tons, or about as much as one of the tread belt shoes on the diesel/electric crawler used to tug the 70-million-pound Space Shuttle and its boosters out onto Canaveral's runway. We were tugged out onto the runway as well, though in a slightly different fashion.

Bentley planning new Le Mans prototype for LMP2 class

Word has it that Bentley is planning a new Le Mans prototype racer. Speaking with Bentley chief Wolfgang Durheimer, Autocar reports that a new LMP2 project is underway at Crewe. The program would be run in-house instead of outsourced to a partner racing team. But while the prototype would likely use the company's 4.0-liter twin-turbo V8, the chassis by necessity would have to be outsourced: the three major sanctioning bodies recently got together to approve Dallara, Oreca, Riley-Multimatic, and Onroak exclusively to supply LMP2 chassis, so Bentley would have to base its design around one of theirs. The British automaker might have a number of reasons for restricting itself to the LMP2 class. Chief among them is likely the presence of both Porsche and Audi in the top-tier LMP1 category, and parent company Volkswagen's likely reluctance to send another one of its brands into the same fight. Another is budget: developing and fielding a competitive LMP1 program can be as costly as running an F1 team, whereas the prospect of sourcing and adapting an LMP2 chassis from an approved supplier would cost Bentley far less. But another factor not to be discounted is that Bentley may be choosing its battles carefully. Where the LMP1 prototypes are constricted largely to Le Mans and the FIA World Endurance Championship of which it is part, there are several series that top out at LMP2 – most notable the IMSA SportsCar Championship where Bentley is tipped to focus first, but also in the European Le Mans Series and Asian Le Mans Series. In fact [SPOILER ALERT] an LMP2 entry just won the 24 Hours of Daytona for the first time, beating out the Daytona Prototypes against which they compete. Those are bragging rights that Bentley could be keen to capture, and if it plays its cards right, it could sit out the LMP2 class at Le Mans and in the WEC altogether, rather than compete for second-tier victory behind its big brothers in LMP1. That would make this program radically different from the last time Bentley built a Le Mans prototype. In the early 2000s, Bentley fielded successive versions of the Speed 8 (pictured above) with a little help from Audi, winning the 24 Hours of Le Mans outright in 2003. The company then shut down the program, only to return to racing with the Continental GT3, developed with longtime Ford rally partner M-Sport and offered to privateer teams.