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Audi's Project Artemis woes could delay range of VW Group EVs

Two years ago, Audi's then new CEO Markus Duesmann announced his first big initiative called Project Artemis. The plan's marquee component is "to implement a new lighthouse project for Audi in record time," being "a highly efficient electric car scheduled to be on the road as early as 2024" on a brand new platform that would be shared with Porsche and Bentley. An ex-VW and -Porsche man named Alex Hitzinger, who'd also spent time at Apple working on the tech company's electric car, was brought on board to lead Project Artemis and come up with new ideas. Parent Volkswagen Group said it wanted to become "as agile as in a racing team," removing the bureaucratic molasses and bottlenecks interfering with getting the best product on the road in the best time. However, in any grand venture, failure comes before success. Automobilwoche reports that Artemis is struggling through issues large enough to push the product plans back by years. The issue, as it was with the ID.3 lineup on the eve of that car's launch, is software. Well, that's the latest, largest problem; Artemis has already been through copious struggles before getting to the software bit. Two months after Hitzinger came on, in December 2020, VW raised its EV volume target from 50% to 70% by 2030. That necessitated a rethink of the VW Group's entire platform strategy considering the far greater production scale. Hitzinger only lasted six months in the job, ousted in May 2021, supposedly because Audi believed his ideas were "not suitable for profitable series production" among other reasons. By that time, the pace of software development was already said to be six months behind schedule, with the Car.Software division working on VW.OS 2.0 "not yet running at the speed hoped for." Internal frictions were noteworthy and costly as well. VW's commercial division plant in Hanover was meant to build Artemis vehicles for Audi, Porsche and Bentley, but Automobilwoche reported in January of this year that Porsche paid a ""small three-digit million amount" — like $100 million or so — to get out of the deal mandating its vehicles come from the Hanover facility.    So Audi effectively brought Artemis in-house to lead vehicle development, and Car.Software turned into Cariad to get VW.OS and VW.AC, which stands for Automotive Cloud, to market.  The first Audi vehicle under Project Artemis was planned to arrive by the end of 2024, a production version of the Grandsphere concept.

Volkswagen might cut 40 models across brands to save cash

Volkswagen once set out to pass Toyota and General Motors and become the largest automaker in the world. Following months of fallout from the diesel emissions scandal, the manufacturer is rumored to be dropping around 40 models from its company-wide lineup. According to German business and finance publication Handelsblatt, the Volkswagen Group is looking to slim down and remove a number of low-volume vehicles from various lineups. The company currently sells around 340 models across brands that include Audi, Lamborghini, and Bentley. Volkswagen is refusing to comment, but Handelsblatt claims to have sources within the company. Last week, Volkswagen Group CEO Matthias Muller announced a new strategy for the company that includes a major focus on electric vehicles and new technology services. During his announcement, Muller said the company would be cutting a number of models, but at the time no numbers, models, or brands were discussed. Despite comments to the contrary, rumors have persisted since late last year that Volkswagen was looking to sell commercial truck and bus manufacturer MAN. Volkswagen owns truck and bus manufacturer Scania, so even if it dropped MAN, the company would still have a foothold within the bus and truck market. There is also talk of the company selling Italian motorcycle manufacturer Ducati, which Volkswagen acquired via Audi in 2012. The company's image has taken a huge hit in the wake of the diesel scandal. Volkswagen has set aside cash in order to pay fines and may be looking to sell these several subsidiaries and cut low-volume models in order offset the costs. Despite the scandal, the company led worldwide sales in the first quarter of 2016. The same was true in 2015, but sales tanked at the end of the year following the diesel revelations. Related Video: Rumormill Audi Bentley Volkswagen Ducati

2017 Bentley Mulsanne Speed First Drive

You can hear it loud and clear – that is, the sound of nearly nothing at all – when hurtling along at 160 mph. The quiet part isn't surprising; after all, this is a $300,000 ubersedan. But the speed? The sensation is disarming and utterly intriguing. It's safe to say that three tons of mass have no right to move through space so effortlessly. Welcome to the latest ultraluxe, four-wheeled hyperloop from Bentley. In case you missed the engraved announcement, the Mulsanne is the higher-priced, handcrafted flagship that plays big brother to the Flying Spur, the (relatively) more ubiquitous sedan that shares a good amount of parts with the Continental GT. Imagine the snooty older sibling that studied at Wharton, wears tailored suits to breakfast and an ascot to supper, and dangles a pipe from the corner of his mouth, and you've got a good idea of what distinguishes the more finely finished Mulsanne from its stablemate. Not only does a base Mulsanne command a $100,000 premium over the Spur, it's a more laboriously assembled specimen that takes a staggering 400 man-hours to build. Unlike the Spur, whose top model boasts a W12, the Mulsanne is powered by a 6.75-liter pushrod (!) V8. Less is usually less in this stratospheric segment, but this humungous eight-cylinder has a history stretching back six decades – precisely the sort of tweedy legacy stuff that appeals to old money. This is the last Bentley to use this engine, and it will be replaced by a new twelve-cylinder. For 2017, the big, bad platform reaps its first significant series of updates since its 2009 debut (the Speed variant was introduced 18 months ago). Upgrades to the Mulsanne were focused on refinement, among them a smoother ride, revised styling, an updated interior, and yes, a quieter cabin. Despite its undercurrents of old-world opulence, the Mulsanne's face has been modernized with flusher features, LED headlamps, and a wider grille. Though it retains the delightfully anachronistic Flying B hood ornament, the winged capital letter can now be ordered in a refreshingly modern smoked black hue. Mean. Revisions at the rear include a redesigned bumper and subtle Bs incorporated into the tail lamps. Inside, new seats with revised foam offer greater comfiness. Perhaps more notably, the infotainment system gains a much-needed upgrade with an 8-inch touchscreen, a 4G LTE WiFi hotspot, and Apple Carplay functionality (for front passengers).