1997 Bentley Brooklands Lwb Sedan 4-door 6.7l on 2040-cars

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Average Bugatti owner has 84 cars, 3 jets, 1 yacht

Between Audi, Porsche, Lamborghini, Bentley and Bugatti, the Volkswagen Group has no lack of prestige marques under its umbrella. And while some of these marques may produce models that compete against each other, each seems to be profitable enough in its own right to justify its existence. But what about Bentley and Bugatti? Surely these marques cater to the same customers, right?
Not according to their shared CEO. "The clientele between Bentley and Bugatti is remarkably different," said Wolfgang Dürheimer in an interview with Bloomberg. "The Bentley customer on average owns 8 cars. The average Bugatti customer has about 84 cars, 3 jets and 1 yacht."
That may be a slight exaggeration (we'd have expected three yachts and one jet), but it puts things into perspective: Bentleys are for the one percent. Bugattis are for the one percent of that one percent. Which only goes to show why it's taken Bugatti over eight years to sell 450 Veyrons - a number of units it would take Bentley about two weeks to move, albeit at about one tenth the price.

2017 Bentley Bentayga officially revealed

The Bentayga is not only Bentley's first production SUV, but the fastest and most powerful one in the business. It's been a long time coming, but it's finally here. The Bentayga is not only Bentley's first production SUV, but the fastest and most powerful one in the business. Set to make its grand debut at the fast-approaching Frankfurt Motor Show, the all-new Bentley Bentayga is the redesigned successor to the EXP 9 F concept that debuted to lukewarm reception back at the 2012 Geneva Motor Show. The design bears all of Bentley's hallmarks, albeit applied to a taller form that shouldn't be unfamiliar to Range Rover owners. It certainly looks better than the original concept, but we'll reserve final judgment until we see it in person next week. Up front we find four round LED headlamps, the outer set taking an outline not unlike those we saw on the EXP 10 Speed 6 concept. Bentley says that rear haunch panel represents the largest single-piece aluminum pressing in the industry – said another way, it allows the Bentayga to be 520 pounds lighter than a non-aluminum construction. Glass panels account for nearly 60 percent of the roof's surface, and a hands-free tailgate gives access not only to a large cargo bay, but a folding seat for enjoying the view wherever the ultra-luxe sport-ute takes you. The Bentayga will get you there in a hurry, too, thanks to a powerful W12 engine. It's got both direct and indirect injection, cylinder deactivation, and a stop/start system with coasting mode. The net result is an output quoted at 600 horsepower and 663 pound-feet of torque. Mated to an eight-speed automatic transmission and all-wheel drive, this engine will rocket the Bentayga to 60 miles per hour in four seconds flat and on to a top speed of 187 miles per hour. It's the fastest production SUV in the world. Bentley intends to launch a seven-seat version, a higher performance Speed model, and more efficient diesel and hybrid variants. The Bentayga also features a four-mode adjustable air suspension, electronic active roll control, and electric power-assisted variable steering. It's also got predictive, adaptive cruise control, traffic sign recognition, rear crossing traffic warning, hill descent control, around-view monitor, and available park assist, electronic night vision, and head-up display systems. The driver controls everything via a large dial in the center console, which also handles drive modes and traction management.

Bentley already considering smaller crossover

Bentley has yet to reveal (let alone start selling) its upcoming new SUV, but the company is already reported to be considering a smaller model to follow in that new model's footsteps. This according to Autocar, in speaking with Bentley CEO Wolfgang Durheimer at the announcement of the company's record sales results for 2014. Prior to originally taking the helm at Bentley and Bugatti, Durheimer served as head of R&D at Porsche, which recently launched the Macan crossover to join the larger Cayenne. Tipped to be called the Bentayga, the forthcoming Bentley crossover will share its platform with the next generation of its sister company's crossover, whose success Bentley aims to emulate. The Bentayga (or whatever it's ultimately called) will be vital in helping Bentley achieve its sales target of 20,000 units per year by 2020. The storied British marque topped 11,000 units for the first time in 2014, and the new SUV will be a vital component in boosting those figures. Bentley says it has already received 4,000 "expressions of interest" for the crossover before it's even unveiled, suggesting that it could exceed earlier sales projections of 3,000 units per year. But even then, the big crossover wouldn't be enough to get Bentley to its target. That's why it's already considering the smaller crossover, among other options including a four-door coupe, a two-door sports car and a Mulsanne-based convertible. The company is also investing heavily in infrastructure and production capacity to ensure its supply can meet the demand it is working to build up.