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Bentley Bentayga Stetson Special Edition is Texas-style luxury

A premium Texas car dealership has coordinated the unusual pairing of a top-tier British automaker with a legendary American hat brand. Together, with the help of the bespoke builders from Mulliner, Bentley Dallas and Stetson have birthed the Bentayga Stetson Special Edition. The first example (there will be more) arrived at the dealership this week in White Sand and comes complete with a matching hat.  Although Bentley and Stetson might seem like an odd couple, their similar core values make for a loose connection: lasting quality, timeless design and unmatched craftsmanship. The special edition, which is sold exclusively through Bentley Dallas, is available in three different colors, all of which match an iconic Stetson design. Onyx is meant to pair with the Stetson black 100X El Presidente, Dark Cashmere is for the Stetson Boss of the Plains, and the White Sand paint on this example matches the Stetson Silverbelly. The wheels can be ordered on a normal Bentayga, so the only other exterior alteration is the addition of Stetson badges on the rear side panels. Step inside, and the SUV starts to feel a bit more Texas. Mulliner conceptualized a three-tone configuration with camel main hides, saddle secondary and burnt oak accents. The seats, door paneling, and floor mats feature diamond-quilted designs, and "boot stitching" was used throughout the vehicle as a nod to cowboy culture. Possibly the most beautiful material is the open-pore liquid amber veneer, which is cut from American Red Gum trees in the U.S. Punctuating the special edition, each front seat has "STETSON" embroidered beneath the head rests, and treadplate inserts read, "MULLINER STETSON."  The Stetson Special Edition does not receive any performance upgrades, so it sticks with the twin-turbo 4.0-liter V8 that makes 542 horsepower and 568 pound-feet of torque. This exact example is listed at $246,578, but each version would be different depending on customer preferences. Bentley Dallas is expecting two more vehicles in October and November. Featured Gallery Bentley Bentayga Stetson Special Edition View 25 Photos Design/Style Bentley SUV Luxury Off-Road Vehicles Performance bentley bentayga Mulliner

Volkswagen decides to keep Lamborghini and Ducati, transfers Bentley to Audi

Investors in the market for a high-end Italian manufacturer that peddles performance will need to keep looking. Volkswagen announced it will hang on to Lamborghini and Ducati in the foreseeable future. Executives in Wolfsburg, Germany, are making far-reaching changes to the Volkswagen Group to reboot it with a big focus on technology. Credible rumors claimed that the people in charge of the carmaker wanted to carve out Lamborghini — which owns Ducati — and ultimately list it, or at least a chunk of it, on the stock market in order to fast-track the group's electrification strategy. Going electric is expensive, so selling Lamborghini would have helped fund the expansion, and high-octane supercars don't easily go hand-in-hand with zero-emissions cars. "Volkswagen needs to change from a collection of valuable brands and fascinating combustion-engine products that thrill customers with superb engineering to a digital company that reliably operates millions of mobility devices worldwide," summed up Herbert Diess, the group's boss, during a September 2020 meeting. His team ultimately decided not to fully divest both brands. It's too early to tell whether part of Lamborghini will be listed on the stock market, as some insiders have suggested, or if those plans are off the table, too. Changes are coming to Bentley as well. While it's not being spun off either, it will fall under the Audi umbrella starting on March 1, 2021. Volkswagen explained linking the two companies will "allow for synergies to be achieved as part of the electrification strategy of the two premium brands," a statement which suggests they will share a growing number of components during the 2020s. Unverified rumors claim that Bentley will notably get its own version of an ultra-luxurious electric SUV code-named Landjet that Audi is currently developing. We've reached out to Bentley for more details, and we'll update this story if we learn more. Bugatti's future wasn't mentioned in the release; unconfirmed reports suggest it will be traded for a stake in Croatian start-up Rimac. Volkswagen's supervisory board also reaffirmed its support for Diess, who was appointed CEO in 2018 and who has played a significant role in the company's transformation. Finally, the board approved the development of what a statement refers to a future leading electric vehicle sold by the Volkswagen brand that will be developed and manufactured in Wolfsburg.

Bentley names new CEO for the Americas

Bentley has announced a shift in its upper ranks that will see Michael Winkler take the reins as head of its operations in the Americas. A longtime sales executive and regional manager, Winkler has worked for Porsche in locations around the world, and comes to Bentley from his previous position as director of Australian operations for Jaguar Land Rover. In his new capacity as president and CEO of Bentley Motors Inc. – the office responsible for handling the brand's operations across the Americas – Winkler will report to Kevin Rose, the Bentley board member for sales and marketing. Winkler succeeds Christophe Georges, who moves back to the head office as director of product and marketing. The British automaker has 53 dealerships across the Americas, accounting for 29 percent of its global sales last year. Its American operations are based at 2200 Ferdinand Porsche Drive in Herndon, VA. MICHAEL WINKLER NEW PRESIDENT AND CEO OF BENTLEY MOTORS INC. (Crewe/Herndon 26th January 2015) Bentley Motors today announced that Michael Winkler will become President and Chief Executive Officer of Bentley Motors Inc., the regional office for Bentley Motors in the Americas, with effect from 1st April 2015. He succeeds Christophe Georges, who was recently appointed Director of Product and Marketing for Bentley's global organisation. Winkler will report directly to Kevin Rose, Bentley's Member of the Board for Sales, Marketing and Aftersales. Rose commented: "The Americas region plays a key part in Bentley's global success, our biggest market with more Bentley customers than anywhere else in the world. I am delighted to welcome Michael to Bentley, and look forward to working with him to drive our brand and network presence further." Winkler has more than 30 years of experience in the automotive industry, holding a number of international positions, working with Porsche in Germany, North America and Australia, and joins Bentley from Jaguar Land Rover, where he held the position of Managing Director of the company's Australian division. The Americas remained Bentley's number one market throughout 2014, closing the year delivering 3,186 cars, up from the 2013 number of 3,140. This accounted for 29% of total global deliveries. There are 53 Bentley dealerships throughout the Americas, with the corporate headquarters based in Herndon, Virginia.