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Odds are on Bentley Mulsanne replacement to be a flagship SUV

Volkswagen Group brand Porsche sells SUVs so that it can afford to pour money into its segment-defining sports cars. For fellow VW Group brand Bentley, that math doesn't work; Porsche sold around 280,000 cars last year, more than 190,000 of them the Cayenne and Macan, compared to Bentley's total sales of 11,006. The English maker, recently recovered from trying times, must therefore be especially choosy about apportioning resources when deciding what to build. When the company looked at the prospects for the Mulsanne, Bentley realized that developing a four-door sedan replacement wouldn't pay off, so designers fashioned the new Flying Spur into a kind of Mulsanne Lite. If a new model from Crewe ascends into the $300K-plus arena, odds are it will be a crossover. In comments to various outlets over the past few weeks, including Top Gear, Car, and Car and Driver, Bentley CEO Adrian Hallmark didn't explicitly admit the arrival of a big-money crossover. However, he said almost everything one could say without admitting it. His comments were previewed last year by those of Werner Tietz, the Bentley board member for engineering. On the subject of updating the automaker's lineup, Tietz told Autocar Bentley's goal is to sell to new customers, and for that, "There is some potential when you look at SUVs too, especially around a car larger than the Bentayga if you consider its value to the Chinese and American markets. So, yes, that is one opportunity we are exploring." Five years ago, talk about a Bentayga variant centered on a sleeker coupe style, not something bigger and badder, but much has happened since then. Hallmark explained that the market for mid-six-figure big sedans has dropped to 1,000 sales worldwide, chopped up between the Mulsanne and Rolls-Royce Phantom. Roughly 90% of Mulsanne sales are to under-40s in China and over-60s in the U.S. While "it's a great business ... it's a shrinking business" because aging Mulsanne buyers in the U.S. don't want to drop another half million dollars on a daily driver, opting for a Flying Spur or Bentayga instead. As for the Chinese market, the CEO confessed to Car, "[If] we did a — not to give you the answer — if we did a longer wheelbase Bentayga, every single one of those Mulsanne customers in ChinaÂ… would take that instead."  The Bentayga soaks up almost half of Bentley sales.

Face-lifted Bentley Bentayga bares it all on Instagram

Bentley's updated Bentayga unofficially made its global debut on Instagram. Leaked images confirm the company's best-selling model receives a subtly redesigned front end, and a handful of new tech features inside. Instagram user Wilco Blok posted the four images. Some look like they were scanned from a marketing brochure, while others were seemingly taken by a spy photographer. The quartet gives us a decent idea of what to expect from the SUV, starting with a new-look front end that gains oval headlights, a wider grille that's more neatly integrated into the rest of the fascia, and a reshaped lower bumper. The nip-and-tuck creates a visual link between the Bentayga and the Continental GT. Photos of its rear end weren't leaked.           View this post on Instagram                       A post shared by WILCO BLOK (@wilcoblok) on Jun 17, 2020 at 2:06am PDT Most of the interior changes seem to be technology-related. Bentley added a fully digital instrument cluster, and a wider touchscreen that displays an updated infotainment system. Above it, the climate control system's vents are now rectangular instead of round. Below it, designers rearranged the buttons on the center stack. Odds are there are other tweaks not shown in the leaked images. Something else that remains to be seen is what the face-lifted Bentayga looks like under the hood. It's currently offered with a 4.0-liter V8 rated at 542 horsepower, a 6.0-liter W12 available with 600 or 626 horses, and a 456-horsepower plug-in hybrid drivetrain built around a 3.0-liter V6. These specifications could look a little bit different when the model breaks cover. Bentley hasn't commented on the images, and it hasn't announced when it will reveal the updated Bentayga yet. However, now the cat is out of the bag, an official introduction will likely take place sooner rather than later. Related Video:    

Average Bugatti owner has 84 cars, 3 jets, 1 yacht

Between Audi, Porsche, Lamborghini, Bentley and Bugatti, the Volkswagen Group has no lack of prestige marques under its umbrella. And while some of these marques may produce models that compete against each other, each seems to be profitable enough in its own right to justify its existence. But what about Bentley and Bugatti? Surely these marques cater to the same customers, right?
Not according to their shared CEO. "The clientele between Bentley and Bugatti is remarkably different," said Wolfgang Dürheimer in an interview with Bloomberg. "The Bentley customer on average owns 8 cars. The average Bugatti customer has about 84 cars, 3 jets and 1 yacht."
That may be a slight exaggeration (we'd have expected three yachts and one jet), but it puts things into perspective: Bentleys are for the one percent. Bugattis are for the one percent of that one percent. Which only goes to show why it's taken Bugatti over eight years to sell 450 Veyrons - a number of units it would take Bentley about two weeks to move, albeit at about one tenth the price.