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Bentley SUV to cost over $220k, fix 'problem' of inexpensive competitors

There's no shock in finding out that a new Bentley is going to be expensive; it kind of goes with the territory. However, company boss Wolfgang Dürheimer is indicating that its upcoming SUV could create a whole new rung of pricing for luxury utility vehicles.
While speaking with Autocar at the Goodwood Festival of Speed, Dürheimer let slip that the company's forthcoming SUV would have a price of 130,000 pounds or more ($220,000 at current US exchange rates). Thankfully, the Bentley boss further clarified the reason for such a high cost of entry. He said that the elite players in the field like the Porsche Cayenne or Land Rover Range Rover have prices that hit the European equivalent of about $220,000 for top-trim, fully-optioned models. "We aim to solve this problem," said Dürheimer to Autocar. While it's exceedingly rare for converted foreign MSRPs to equal the actual expense in the US, it looks to be at the very top end of the class.
That is a stratospheric figure, but the Bentley SUV already has some big rumors to live up to. The company is reportedly aiming for a 200-mile-per-hour top speed and may possibly offer a plug-in hybrid powertrain, as well. It's being pretty flagrant in evaluating the new vehicle too by plastering a promotional URL on its test mules (see above). They show the model with the brand's trademark circular headlights up front, and interior photos indicate a digital instrument panel. If Dürheimer is serious about that price, the company better pack the car with every bell and whistle it can find to justify it.

Bentley will black out the Flying Spur's trim for $4,735

Just because a car brand is premium, and exclusive, and expensive does not mean it is immune to the most popular automotive trends. Like the Ram 1500, the Honda Pilot, and the Fiat 500L, the Bentley Flying Spur will now be offered in a specification with blacked-out parts.  Bentley introduced the third generation of the Flying Spur during summer 2019, and now that it's had some time to settle in, new options are starting to roll out. This exact package is called the Blackline. Not to be confused with Lexus Blackline models, or the Harley-Davidson FXS Blackline Softail.  Nearly all the brightwork on the exterior of the sport sedan has been darkened. This includes the Flying B hood ornament, the radiator vanes, the grilles, the side window surrounds, the lower door and rear door trim, the front and rear light bezels, the door handles, the wing vents, and the exhaust outlets.  The Flying Spur has black parts, but it is not completely blacked out. Buyers still have the option of picking between 17 standard colors and 13 "extended range" colors. The standard wheels on the Flying Spur Blackline are 21-inch (no, they're not all black) with the option for 22-inch Mulliner Driving Specification wheels. There is no mention of any changes to the interior. The Blackline package will be available on the Flying Spur soon for $4,735.          

Average Bugatti owner has 84 cars, 3 jets, 1 yacht

Between Audi, Porsche, Lamborghini, Bentley and Bugatti, the Volkswagen Group has no lack of prestige marques under its umbrella. And while some of these marques may produce models that compete against each other, each seems to be profitable enough in its own right to justify its existence. But what about Bentley and Bugatti? Surely these marques cater to the same customers, right?
Not according to their shared CEO. "The clientele between Bentley and Bugatti is remarkably different," said Wolfgang Dürheimer in an interview with Bloomberg. "The Bentley customer on average owns 8 cars. The average Bugatti customer has about 84 cars, 3 jets and 1 yacht."
That may be a slight exaggeration (we'd have expected three yachts and one jet), but it puts things into perspective: Bentleys are for the one percent. Bugattis are for the one percent of that one percent. Which only goes to show why it's taken Bugatti over eight years to sell 450 Veyrons - a number of units it would take Bentley about two weeks to move, albeit at about one tenth the price.