2017 Bentley Bentayga W12 Awd on 2040-cars

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New Bentley boss nixes any new sports cars in its money-losing lineup

Adrian Hallmark took over the helm at Bentley on February 1 this year. Volkswagen poached him from Jaguar, where he headed the brand's global strategy. Or perhaps we should say re-poached him, since Hallmark served as Bentley's board member in charge of sales and marketing from 1999 to 2005, and helped guide the original Continental GT to market. He's now responsible getting Bentley in better shape financially and sales-wise, and positioning it for growth. Among the products necessary to do that, Hallmark recently told Autocar that flashy coupes won't cut it. "I'll tell you what we won't be building," he said, "and that's sports cars." That means we can forget about the gorgeous EXP 10 Speed 6 coupe that had a rumored place in the lineup after a sub-Bentayga CUV, and the EXP 12 Speed 6e battery-electric convertible. Hallmark cited a few issues with the segment, the first being that the segment hasn't yet recovered from the recession, and the buyer demographic that's left goes up in age every year, clearly a losing game. The kinds of younger buyers who would buy Bentleys, athletes and entertainers, are deterred from the purchase by contractual limitations like injury clauses or aversion to paparazzi photos. As well, in China, wealthy buyers get SUVs or limousines, but Hallmark believes Bentley hasn't adopted the the proper strategy there to take advantage. This is far more than about sports cars for Bentley, though; a recent article in German newspaper Handelsblatt outlined a number of situations the carmaker needs to rectify, including the finding that Bentley's "losing money hand over fist instead of racking up the hefty margins more typical of the class." A German study claimed that whereas Ferrari makes around $80,000 on every car it sells, and Porsche makes a little more than $19,000 on each car (last year it was a little more than $17,000) Bentley loses a little more than $19,000 on each unit. The English manufacturer has posted an operating loss of roughly $92 million through the first six months of 2018, the latest figures in a decline that began in 2014. That financial timeline, however, coincides with Bentley's $1.1B investment in new technologies, which the carmaker cites as the reason for profitability woes.

Bentley going back to Pikes Peak with a Continental GT

Bentley is headed to the clouds again, with Rhys Millen once more at the wheel. The English luxury brand took on the Pikes Peak International Hill Climb last year with a Bentayga, Millen setting a production SUV record of 10:49.902. This year the duo want to claim the production car record over the 12.42-mile, 156-corner course with the new W12-powered Bentley Continental GT. The Pikes Peak organization doesn't list "Production Car" on its list of records. The closest we could find is a record run of 10:26.896 set by David Donner in a 2014 Porsche 911 Turbo S in the Time Attack 2 class. It appears a production car only needs the necessary safety gear like a roll cage and fire extinguisher to qualify for Time Attack 2. An Acura NSX won the category in 2016, just two seconds off Donner's time. Bentley is already working on its run and likely has simulations showing it can outdo Donner's time, but this will be a battle of lean vs. largesse. The Continental GT has all-wheel drive like the 911 Turbo S, and one more gear in its eight-speed dual-clutch gearbox compared to the Porsche. The Turbo S put out 560 horsepower and 553 pound-feet of torque, compared to Millen's ride getting 626 horsepower and 664 pound-feet of torque. But the Bentley weighs roughly 1,400 pounds more than the Porsche, a healthy handicap to drag up to the 14,115-foot summit. Millen's the man to make the attempt, though, having raced up the mountain 25 times and taken five overall and seven class victories. The race goes down - or up, rather - on June 30.

Bentley unveils 202-mph Continental GT Speed Convertible

That purple haze all in your eyes is the 2013 Bentley GT Speed Convertible. The cynical view is, "Bah, take a GT Speed and cut the top off. There. Pass the salt, please...". But when you're Bentley, more than 90 years old, and charging these kinds of ducats, there's no reason to take the cynic's shortcut. So of course the GT Speed Convertible gets all of the Speed-family accoutrements: matrix radiator grille hiding a twin-turbocharged, 6.0-liter W12 with 616 horsepower and 590 pound-feet of torque, eight-speed ZF transmission enabling 15 percent better fuel economy, beefier lowered suspension, larger rifled exhaust tips, inlet manifold finished in black crackle and a Mulliner Driving Specification cabin.
Among the many refinements added to the convertible, though, are neck warmers in the seats, the 21-inch wheels unique to this car, class-leading stiffness - admittedly, it's a very small class, but its torsional rigidity of 22,500 Nm/degree is only 500 Nm below that of the Lamborghini Gallardo coupe. The stiffening required to achieve that number will undoubtedly have something to do with the 485-pound weight gain over the GT Speed Coupe.
Still, when the GT Speed Convertible weighs 5,500 pounds, what's a few hundred between friends? More importantly, the weight doesn't scuttle performance: 0-60 comes in 4.1 seconds, a tenth shy of the coupe. The gap stretches as you approach The Ton, the GT Speed Convertible needing just 9.7 seconds to get there, the coupe just nine seconds. Trust us, though, everyone will be too busy blasting along to notice. Everyone will want to pack light, however, because the Speed Convertible loses 3.5 cubic feet of trunk space. It remains the fastest four-seat convertible in the world with a 202-mph top speed.