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Bentley CEO Adrian Hallmark explains carmaker's situation and plan for recovery

In August, we posted on some of the issues plaguing Bentley at the moment, namely the large loss the carmaker's posted this year. The same Autocar piece we referenced, carmaker CEO Adrian Hallmark said Bentley would not be making more sports cars. Bentley wrote to us to clarify that a single year's loss isn't a calamity, that "it is a mistake to suggest that sports cars are the same as GTs," and that the brand "will continue to design, engineer, and craft" GT cars. We must note, though, that at the time, Hallmark himself said, "The sports car sector – like our own...." More recently, Hallmark expounded on some of the factors slowing the company down this year, from delayed launches to exchange rates. Through the first nine months of the year, Bentley sold 6,654 units, an 11 percent decline from the 7,498 units sold through the first nine months of 2017. In addition to other matters like huge investments in new technologies, that helped the Crewe carmaker to a $44.7-million year-over-year drop in revenue, and a $156-million overall loss, compared to a $35 million profit over the same period last year. On top of declining sales overall, the nine-month delay in launching the Continental GT, the brand's second-best seller, was the first of two big issues causing red finances. Hallmark said the Continental GT "just wasn't ready for launch. But we'd paid for it – we'd paid all the money out, but not got any money back in." Having got that sorted, the second issue arose: WLTP certification. Unlike the New European Driving Cycle (NEDC) before it, the Worldwide harmonized Light vehicles Test Procedure requires every model variant get tested for certification. Hallmark told Automotive News Europe, "We were not quick enough unfortunately to book capacity or prioritize our derivatives within some of the group processes to get them certified on time." Bentley wasn't alone in this; Volkswagen had only managed to get seven of its 14 models approved by September 1 when the WLTP rules took effect. Bentley's much smaller scale exacerbated the problem, turning the situation "close to catastrophic." Hallmark said the snafu robbed the Bentayga of 300 to 400 sales - a gigantic number with respect to a $200,000 vehicle - and pushed the Bentayga plug-in hybrid launch back to March 2019 so Bentley could get volume models certified. Furthermore, preparing for Brexit hasn't been easy on any of the UK's manufacturers.

Bentley one-off limo to feature at Buckingham Palace Coronation Festival

Probably the only time a Bentley Mulsanne could come off as somewhat ordinary is when it shares a driveway with the Bentley State Limousine built for Queen Victoria. That's exactly what's going to happen during the Coronation Festival happening in the Buckingham Palace Gardens from July 11-14, where Bentley will show both cars and more.
Outside of the sedans and a few others Bentley is bringing to the festival, the brand from Crewe will provide a glimpse at what goes in them. An outdoor display of "bespoke" craftsmanship will have specialists from the factory demonstrating how to cross-stitch a steering wheel and how to make cross-banded veneers.
There's a press release below with more information, and the queen's car show awaits you later this week.

First production Bentley Bentayga rolls off the line

Three-and-a-half years after we got a view of the initial concept that led us here, the Bentley EXP 9 F, the first production Bentley Bentayga has left the production line in Crewe. The Anthracite-colored crossover is the culmination of four years of work and an 840-million-pound investment that added a new bodystory, new paint shop, new assembly line, and 1,500 jobs to the company's workforce. Customer deliveries begin next month, and with the order book approaching 6,000 units, sightings of the Bentagya everywhere will commence not long after that. The brand has the segment to itself until Rolls-Royce, Aston Martin, and Lamborghini can bring their efforts to market, and after having driven it and found it really rather good, Bentley should profit handsomely from its position. Next spring, the sharper, edgier, faster Bentley crossover that many were expecting should make an appearance and likely do just as well, if not better. For now, though, it's the Bentagya show. The press release below has more. Related Video: FIRST BENTLEY BENTAYGA ROLLS OFF THE PRODUCTION LINE- Sector-defining SUV designed, engineered and handcrafted in Crewe- Car marks significant UK manufacturing investment- First Bentayga to join Bentley's famous Heritage Collection(Crewe, 27 November 2015) The very first production Bentley Bentayga, the catalyst for one of the biggest investment programmes in the company's history, today left the assembly line at Bentley's iconic headquarters in Crewe, UK.Four years on from the initial concept stage, during which time over 1,500 UK jobs have been created, the car - part of an GBP840 million investment programme - will now enter full production, with deliveries to customers starting in January 2016.Wolfgang Durheimer, Chairman and Chief Executive of Bentley Motors, said: "Bentley Bentayga will be the benchmark against which all other SUVs are measured, defining a new segment – the luxury SUV."This car is a celebration of UK manufacturing at its very best, not only reinforcing our commitment to industry in this country, job creation and significant investment, but to our home in Crewe. This is an important moment in our history, where we reflect and celebrate, but also look ahead to delivering this extraordinary car to our customers."I would like to take this opportunity to thank my colleagues from all parts of the business for their dedication and professionalism in delivering the Bentley Bentayga.