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Bentley unveils Rhys Millen's Pikes Peak Continental GT for record attempt

At the end of it all, Rhys Millen might end up owning every Pikes Peak car record that exists. He's time-trialed the perilous mountain road in several wildly different types of vehicles, such as a Hyundai Genesis coupe racecar, the Hyundai RMR PM580-T, the Drive eO PP01 electric racecar, and a Bentley Bentayga. For 2019, Millen's at it again, and he's sticking with his new team at Bentley. On June 30, Millen will gun for the production car record time in a Continental GT. That Millen will drive a Continental GT is not exactly breaking news, as it was first announced in March. However, this is the first time Bentley has shown off the Continental GT's attention-catching Pikes Peak outfit. A matte bright green covers most of the car, with a geometric mountain range crawling up the midsection through the rear. In addition to sponsor stickers from Mobil 1 and Gran Turismo, the GT also wears No. 100 as a nod to the company's 100th anniversary. Millen will try to push the Continental GT from 9,300 feet above sea level to 14,100 feet faster than 10:26.9, the hill climb record for a production car. He'll be working against the GT's 5,985-pound gross vehicle weight, but that shouldn't be a problem with a twin-turbocharged 6.0-liter W12 under the hood. The Continental GT, which will race stock aside from safety equipment, is rated at 626 horsepower at 6,000 rpm and 664 lb-ft of torque at 1,350 rpm. It comes from the dealership claiming a 0-to-60 mph time of 3.6 seconds and a 207-mph top speed. An active all-wheel-drive system and Bentley Dynamic Ride should help Millen keep the car under control during turn after turn after turn up the mountain. If Millen succeeds, it would be a huge victory for Bentley, which would then own the production SUV and car records. Rolls-Royce can't do that.

VW Group shareholders demand Bentley return to profit

The Volkswagen Group's main shareholders are giving British ultraluxury division Bentley an ultimatum to turn around its finances and start earning a profit. The Piech and Porsche families did not say what would happen if the brand fails to return to the black, but they said it should happen within two years. "The important thing is for every (VW Group) brand to generate a reasonable contribution again," Wolfgang Porsche told the subscription-only Frankfurter Allgemeine Zeitung, as relayed by Automotive News. "That is not currently the case at Bentley, and we are not satisfied." Volkswagen Group has not yet issued its report for full-year 2018, but Bentley had lost the equivalent of $157 million through the first nine months on an 11 percent decline in sales. In 2017, Bentley sold 10,566 vehicles globally, with revenue down 9.2 percent from 2016. VW Group apparently cites the slow rollout of the Continental GT and the British pound's lower value amid Brexit talks, which makes the many parts it sources from continental Europe more expensive, as among the reasons. A German study last summer claimed that Bentley lost a little more than $19,000 on each car. Adrian Hallmark started as CEO in February 2018 after heading global brand strategy for Jaguar. Bentley in 2018 released the all-new 2019 Continental GT after a nine-month delay, and it revealed the GTC convertible version in Los Angeles. Hallmark has said 2019 "is a conversion year to a better business model" after a year plagued by problems that also included European WLTP certification. He announced last year the luxury brand would no longer build new sports cars, though the brand says it's still committed to the idea of the two-door GT. Bentley has also said it wants electrified versions of all its models by 2025, which will be an expensive proposition and will likely including plug-in hybrid versions of current models.

2015 Bentley Flying Spur V8

Despite Bentley's reputation as a holier-than-thou, ultra-luxury brand, at the end of the day, the Big B is still a business. As such, ongoing trends like powertrain downsizing and model range expansion are more prevalent at Bentley than ever. Just look at the Continental range - what started as the GT W12 has expanded into the GTC W12, GT V8, GT V8 S, GTC V8, GTC V8 S, GT Speed and GTC Speed. Talk about "have it your way."
But there's good reason for that. So many of these vehicles, despite their hand-crafted, bespoke nature, are all - gasp! - plug-and-play exercises that allow Bentley to appeal to the broadest range of upper-lux buyers, while keeping development costs relatively low. It's a move that's indeed worked, the company managing to post healthy sales increases year after year. And that's only going to get better, following the launch of the Flying Spur sedan last year, not to mention the upcoming, highly anticipated SUV that's in the works. As Kevin Rose, Bentley's member of the board for sales, marketing and aftersales told me recently, "The best years are yet to come."
To further expand an already growing range, I recently hopped a plane to London to experience the second member of the Flying Spur family - the V8. This less-powerful Spur offers better fuel efficiency and a lower staring price, while not compromising any of the brand's core values of luxury and refinement above all. But to paraphrase what executive editor Chris Paukert said when he drove the Conti GT V8 in 2012, this is indeed The Thinking Man's Flying Spur. Here, less really is more.