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Odds are on Bentley Mulsanne replacement to be a flagship SUV

Volkswagen Group brand Porsche sells SUVs so that it can afford to pour money into its segment-defining sports cars. For fellow VW Group brand Bentley, that math doesn't work; Porsche sold around 280,000 cars last year, more than 190,000 of them the Cayenne and Macan, compared to Bentley's total sales of 11,006. The English maker, recently recovered from trying times, must therefore be especially choosy about apportioning resources when deciding what to build. When the company looked at the prospects for the Mulsanne, Bentley realized that developing a four-door sedan replacement wouldn't pay off, so designers fashioned the new Flying Spur into a kind of Mulsanne Lite. If a new model from Crewe ascends into the $300K-plus arena, odds are it will be a crossover. In comments to various outlets over the past few weeks, including Top Gear, Car, and Car and Driver, Bentley CEO Adrian Hallmark didn't explicitly admit the arrival of a big-money crossover. However, he said almost everything one could say without admitting it. His comments were previewed last year by those of Werner Tietz, the Bentley board member for engineering. On the subject of updating the automaker's lineup, Tietz told Autocar Bentley's goal is to sell to new customers, and for that, "There is some potential when you look at SUVs too, especially around a car larger than the Bentayga if you consider its value to the Chinese and American markets. So, yes, that is one opportunity we are exploring." Five years ago, talk about a Bentayga variant centered on a sleeker coupe style, not something bigger and badder, but much has happened since then. Hallmark explained that the market for mid-six-figure big sedans has dropped to 1,000 sales worldwide, chopped up between the Mulsanne and Rolls-Royce Phantom. Roughly 90% of Mulsanne sales are to under-40s in China and over-60s in the U.S. While "it's a great business ... it's a shrinking business" because aging Mulsanne buyers in the U.S. don't want to drop another half million dollars on a daily driver, opting for a Flying Spur or Bentayga instead. As for the Chinese market, the CEO confessed to Car, "[If] we did a — not to give you the answer — if we did a longer wheelbase Bentayga, every single one of those Mulsanne customers in ChinaÂ… would take that instead."  The Bentayga soaks up almost half of Bentley sales.

Bentley marks 95th anniversary with special Mulsanne

The top end of the new car market seldom seems to need much justification for rolling out a new special edition - other than bringing in a few extra bucks and making its customers feel extra special in the process. Bentley, for its part, is celebrating its 95th anniversary this year, and to mark the occasion has released a special edition of its top-of-the-line Mulsanne saloon.
Called the Mulsanne 95, the limited-edition limo gets three very British color options, dark-tint finish for the Flying B hood ornament and special 21-inch wheels. Step inside and you'll find two-tone blue and white leather with red top-stitching, with a 95 motif embroidered into the seats and special illuminated treadplates, all offset by special Fulbeck Walnut panels that come from a single, giant walnut tree some 300 to 400 years old that came down in a storm in Lincolnshire in 2007.
Buyers will be able to choose between Britania Blue, Empire Red or Oxford White, but only 15 examples will be made available, and all exclusively in Bentley's home UK market.

Bentley targets audiophiles with custom Continental at CES

Bentley brought a unique version of its Continental GT V8 S to CES this year, packing a unique sound system crafted by the audio trendsetters at Monster. And with it, Bentley's Mulliner customization department outfitted the luxury status symbol in singular style. The Monster by Mulliner features 16 speakers and 3,400 watts of aural stimulation for an in-car audio system not offered for production. In addition to the surround sound system, Mulliner decked the Conti out in Onyx black with red accents and gloss black wheels hiding red brake calipers. The interior features a custom 3D laser-etched dashboard panel and piano black trim as well as specific embroidery and tread plates. It even has a pair of 24-karat gold wireless headphones housed in a special compartment inside. The result is a decidedly different take on the ubiquitous luxury car than the stone veneer panels that Mulliner most recently announced. Bentley suggests in the statement below that the Monster by Mulliner will be offered as a limited edition, "designed to appeal to young professional athletes and musicians." It's certainly not for the timid, but we wouldn't be surprised to see them popping up in music videos and the parking lots outside stadiums in the near future. Related Video: BENTLEY AND MONSTER DEBUT "MONSTER BY MULLINER" CONTINENTAL GT V8 S FEATURING PURE MONSTER SOUND AT CES 2016 IN LAS VEGAS - Handcrafted by Bentley's Mulliner Division and inspired by Monster - Spectacular limited production vehicle designed to appeal to young professional athletes and musicians (Crewe / Las Vegas, NV, January 6 2016) Monster, the world leader in high-performance audio, has teamed up with Bentley Motors' bespoke coach-building division, Mulliner, to create a stunning and uniquely Monster-inspired "Monster by Mulliner," which makes its debut at CES 2016. The show-stopping Bentley Continental GT V8 S, which reflects Monster's attitude of "Always Lead, Never Follow," is designed to appeal to the target market of young professionals and movers and shakers in sports and music. The "Monster by Mulliner" Continental GT V8 S is a bespoke vehicle that will inspire those who want a ride with a bold look and incredible audio performance designed by Monster. Monster's latest innovations in audio technology bring the power of today's music into this Bentley's luxurious cabin.