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New Bentley boss nixes any new sports cars in its money-losing lineup

Adrian Hallmark took over the helm at Bentley on February 1 this year. Volkswagen poached him from Jaguar, where he headed the brand's global strategy. Or perhaps we should say re-poached him, since Hallmark served as Bentley's board member in charge of sales and marketing from 1999 to 2005, and helped guide the original Continental GT to market. He's now responsible getting Bentley in better shape financially and sales-wise, and positioning it for growth. Among the products necessary to do that, Hallmark recently told Autocar that flashy coupes won't cut it. "I'll tell you what we won't be building," he said, "and that's sports cars." That means we can forget about the gorgeous EXP 10 Speed 6 coupe that had a rumored place in the lineup after a sub-Bentayga CUV, and the EXP 12 Speed 6e battery-electric convertible. Hallmark cited a few issues with the segment, the first being that the segment hasn't yet recovered from the recession, and the buyer demographic that's left goes up in age every year, clearly a losing game. The kinds of younger buyers who would buy Bentleys, athletes and entertainers, are deterred from the purchase by contractual limitations like injury clauses or aversion to paparazzi photos. As well, in China, wealthy buyers get SUVs or limousines, but Hallmark believes Bentley hasn't adopted the the proper strategy there to take advantage. This is far more than about sports cars for Bentley, though; a recent article in German newspaper Handelsblatt outlined a number of situations the carmaker needs to rectify, including the finding that Bentley's "losing money hand over fist instead of racking up the hefty margins more typical of the class." A German study claimed that whereas Ferrari makes around $80,000 on every car it sells, and Porsche makes a little more than $19,000 on each car (last year it was a little more than $17,000) Bentley loses a little more than $19,000 on each unit. The English manufacturer has posted an operating loss of roughly $92 million through the first six months of 2018, the latest figures in a decline that began in 2014. That financial timeline, however, coincides with Bentley's $1.1B investment in new technologies, which the carmaker cites as the reason for profitability woes.

Bentley Mulsanne 6.75 Edition is the sedan's sendoff into retirement

Bentley is closing the latest Mulsanne chapter with 30 examples the Mulsanne 6.75 Edition by Mulliner, celebrating the 61-year-old V8 that first appeared in the 1959 Bentley S2. Once those 30 cars have been built, the name retires for the second time — after being used on a flagship sedan from 1980 to 1992 — and the Flying Spur takes over as the carmaker's top-tier offering. Starting with the 530-horsepower Mulsanne Speed, the 6.75 Edition adds gloss black and bright chrome jewelry, including a dark tint for the Flying B hood ornament, Mulliner radiator, and exhaust finishers. There are also chrome badges, bright machined faces with black pockets for the 21-inch, five-spoke wheels, and welcome lighting that flashes the special edition name. Under the hood, the normally silver intake cover gets dressed in black, and the engine number plaque bears the signature of brand CEO Adrian Hallmark instead of the engine builder. The interior can be specced in four single-color hides, either Beluga, Fireglow, Imperial Blue, or Newmarket Tan. All are automatically contrasted with silver — silver-painted veneer, silver seat piping and silver sheen that shows through the ventilated thrones, an instrument panel in high-gloss Grand Black, and door trim in Dark Engine Spin Aluminum. Other touches to mark the occasion are ventilation controls designed to look like the engine oil cap, cutaway drawings of the engine on the gauges and clock face, and more 6.75 Edition stitching and badging. The carmaker pointed to the end of the 6.75-liter V8 four years ago, but that was when there were plans for a successor to be powered by a new V12. Times having changed, the Flying Spur will lead the way with its 6.0-liter W12 and 4.0-liter V8 engines sourced from Volkswagen, and a hybrid model coming for 2023.  Bentley didn't mention a price for the Mulsanne 6.75 Edition, because of course. But the 2020 Mulsanne Speed starts at $342,300. Start there and add money.

Bentley shows Mulsanne Speed 'Blue Train' by Mulliner

Bentley is honoring its racing heritage with a new, very limited-edition version of its Mulsanne Speed sedan. It's called the Blue Train, and it was created to remember the victory of the company's iconic Speed Six in 1930. In that contest, Bentley Chairman Woolf Barnato accepted a challenge to not only beat the high-speed Le Train Bleu from Cannes to Calais, but that he could be in London by the time the train reached the English Channel. Barnato won the race, and from then on, the car he drove was known as the Blue Train Bentley. The spiritual successor to that Speed Six, just four Mulsanne Speeds were handed to Mulliner for another of the coachbuilder's Limited Edition treatments. Exterior upgrades are kept simple, with unique black wheels, a menacing, almost steel-blue paint and grilles that look slightly darkened. In all, it's pretty simple. Interior changes are limited, with Bentley saying the fluting on the door panels is based on the Barnato's Speed Six, while the wood veneer on the dash has an image of the race winner on it. In back, there's a personalized "hamper" (picnic basket, to us Yanks) that's been finished in Burnt Oak and Camel leather, so that it matches the interior. Inside, demanding owners are treated to "Robbe and Berking silver plated cutlery, Haviland Limoges porcelain crockery, Linley crystal champagne flutes and a 100-percent Angora picnic rug, woven in Scotland." Naturally, there are Blue Train details on things like the silverware holders. "The fact that we are producing just four of these Limited Editions is highly significant, as Barnato famously made it to the club in London four minutes before the train arrived in Calais," Bentley's regional director for Europe, Robert Engstler, said in a statement. "The unique design elements bring back nostalgic memories of one of the most legendary Bentleys of all times." We only have a pair of images of the newest Blue Train Bentley right now, and just one of the actual exterior of the vehicle itself. It's a looker, to be sure. Check it out, and then scroll down for the official press release from Bentley.