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You can ice the Bentley Bentayga for $13 grand

Want to drive the new Bentley Bentayga? You'll be able to place your order soon enough, assuming you've got the scratch. And then you'll be able to drive it pretty much anywhere. But if you want to drive it on ice, and don't want to wait for delivery, then check out Bentley's Power on Ice program. The British automaker has been hosting ice-driving events for years now. But this winter, it's adding the new Bentayga to the mix. Participants will be invited to drive it on 10 ice tracks created atop frozen lakes in Finland. The tracks were designed by four-time World Rally Champion and ice-speed record-setter Juha Kankkunen, who also serves as lead instructor for the program. Of course, while the Bentayga may have the most advanced traction system on board, it's not the only all-wheel-drive Bentley lined up for the program. As you can see from the video above - in which the Bentayga appears only in parts starting around the halfway mark - there'll be Continentals, Flying Spurs, and even the GT3-R on hand as well. The event is based at the Chalet Ruka Peak in northern Finland. It also includes fine Scandinavian cuisine, saunas, and a nighttime dog-sled expedition to an old reindeer farm. Of course none of that comes cheap, with prices depending on the level of accommodation specified. But the experience starts off at ˆ11,900 per person – or about $13k at current exchange rates. BENTAYGA MAKES POWER ON ICE DEBUT Oct 29, 2015 - Bentley's extraordinary ice-driving event returns for 2016 - Bentayga to demonstrate prowess on frozen lakes of Finland - Former World Rally Champion, Juha Kankkunen, leads tuition team (Crewe, 29 October 2015) The most powerful, most luxurious, most exclusive and fastest SUV in the world, the Bentley Bentayga, makes its ice-driving debut in 2016 at Bentley's flagship customer event, Power on Ice. Power on Ice is an unforgettable four-day experience that provides the opportunity to push a full range of Bentley cars to their limits. Running throughout February next year, guests will be among the first to explore the Bentayga's extraordinary capabilities in one of the most beautiful and challenging environments in the world. Two days of exhilarating ice driving training are provided by the vastly experienced Bentley Ice Driving Team. Leading the tuition will be four-time World Rally Champion and two-time ice-speed record holder, Juha Kankkunen – who personally designs each of the ten ice tracks.

2019 Bentley Continental GT: High fashion at its best

The new 2019 Bentley Continental GT has been revealed, and it is a stunner. It shows a healthy influence from the brand's recent show cars, especially the EXP 10 Speed 6. This is a very positive thing. Whereas the exterior of the second-generation car looked exactly like that of the first, the new car sports fresh surfacing that is at once more elegant and more athletic, while also delighting in technical detailing that deepens upon second and third glance. The styling of a six-figure, ultra-luxury Grand Tourer must evolve slowly for a number of reasons. Their wealthy buyers – looking for a prime valet spot at the country club more than at the night club – tend to be a bit more conservative in their tastes than those in the market for a knife-edged exotic. They also prefer their recently purchased six-figure, ultra-luxury Grand Tourer not to be rendered irrelevant in the status game by the introduction of a radically differentiated new model. This is especially true for Bentley and its Continental GT. This model, launched back in 2004, though tracing its roots back much further, brought the company's design out of the anachronistically (if delightfully) baroque and into the aerodynamically imposing modern era. It was the first true 21st century Bentley, decades ahead of the neoclassic design it replaced while faithfully harkening back to cues from the marque's venerable history, especially its long flanking body line, and conspicuous rear haunches. It immediately became Bentley's best seller, a position it has maintained until this year, when it's been outsold slightly by the gauche and indistinct Bentayga SUV. We believe this error will correct once the new GT is available. Much of the success of the design comes from its transference to a platform shared with the new Porsche Panamera. The previous-generation Continentals were built on underpinnings originally created for the VW Phaeton, a configuration that was, at heart, front-drive with all-wheel-drive capabilities, packaging that required engine placement ahead of the front axle. This new stablemate has a rear-wheel-drive bias, allowing for more traditional and gracious grand touring proportions on the surface. It reflects the movement of the engine farther back on the chassis, with a long hood and more hunkered-down and planted rear. We detect luscious shades of 1960s Ferrari Superfast cues in this tapering front-to-rear, side-to-side and along the flanks.

VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.