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Volkswagen Group's Vision 2030 strategy could bring revolution to the brands

One would expect a corporate plan called "Vision 2030," looking 11 years ahead through wildly tumultuous times, to involve great change and numerous forks in numerous roads. According to Automobile's breakdown of Volkswagen's path forward, though, the plans contain some lurid potential surprises. The ultimate aim is return on investment, and that means ruthless reorganization of a conglomerate with eight primary car brands, two car sub-brands, and Ducati motorcycles. The first two Vision 2030 cornerstones Automobile mentions are near boilerplate: Production network restructuring, and "streamlining of key technologies." The latter two are the ones that could upend what we know as the Volkswagen Group: focusing on the Group's core brands — meaning Audi, Porsche, and VW — and transitioning to EVs, autonomy, and other mobility solutions. Based on the report, a quote from Audi's CTO referring to the Audi brand could cover how the Group plans to handle all of its brands: "We need to find a sustainable solution for the indefinite transition period until EVs eventually take over." The boutique divisions adjacent to carmaking, Ducati and Italdesign, look likely to be spun off. For the halo car brands — Bentley, Bugatti, and Lamborghini — apparently shareholders want double-digit returns on investment, and the trio doesn't have long to hit the target. One eyebrow raiser is when the report states, "Bugatti is tipped to be gifted to [ex-VW Group Chairman] Ferdinand Piech." Piech fathered the Veyron during his tenure at VW, and it was thought he commissioned the La Voiture Noire, but he's lately stepped so far back from VW that he sold all his shares in the Group. Automobile quoted a senior strategist as saying of money-losing Bentley, "Why invest on a backward-looking enterprise when you can support a trendsetter? A proud history and excellent craftmanship alone don't cut it anymore." We guess no one at Ferrari, McLaren, or even Porsche got that memo. Bentley is reportedly close to being put in time out, and if brand CEO Adrian Hallmark can't right the Crewe ship, the hush-hush Plan B is to prop the Flying B up enough to lure a buyer. As for Lamborghini, caught between two masters at Audi and Porsche, even record-breaking numbers at the Italian supercar maker barely staved off sacrilege. It's said that VW brand CEO Herbert Diess considered putting a 5.0-liter Porsche V8 into the Aventador successor.

2017 Bentley Bentayga officially revealed

The Bentayga is not only Bentley's first production SUV, but the fastest and most powerful one in the business. It's been a long time coming, but it's finally here. The Bentayga is not only Bentley's first production SUV, but the fastest and most powerful one in the business. Set to make its grand debut at the fast-approaching Frankfurt Motor Show, the all-new Bentley Bentayga is the redesigned successor to the EXP 9 F concept that debuted to lukewarm reception back at the 2012 Geneva Motor Show. The design bears all of Bentley's hallmarks, albeit applied to a taller form that shouldn't be unfamiliar to Range Rover owners. It certainly looks better than the original concept, but we'll reserve final judgment until we see it in person next week. Up front we find four round LED headlamps, the outer set taking an outline not unlike those we saw on the EXP 10 Speed 6 concept. Bentley says that rear haunch panel represents the largest single-piece aluminum pressing in the industry – said another way, it allows the Bentayga to be 520 pounds lighter than a non-aluminum construction. Glass panels account for nearly 60 percent of the roof's surface, and a hands-free tailgate gives access not only to a large cargo bay, but a folding seat for enjoying the view wherever the ultra-luxe sport-ute takes you. The Bentayga will get you there in a hurry, too, thanks to a powerful W12 engine. It's got both direct and indirect injection, cylinder deactivation, and a stop/start system with coasting mode. The net result is an output quoted at 600 horsepower and 663 pound-feet of torque. Mated to an eight-speed automatic transmission and all-wheel drive, this engine will rocket the Bentayga to 60 miles per hour in four seconds flat and on to a top speed of 187 miles per hour. It's the fastest production SUV in the world. Bentley intends to launch a seven-seat version, a higher performance Speed model, and more efficient diesel and hybrid variants. The Bentayga also features a four-mode adjustable air suspension, electronic active roll control, and electric power-assisted variable steering. It's also got predictive, adaptive cruise control, traffic sign recognition, rear crossing traffic warning, hill descent control, around-view monitor, and available park assist, electronic night vision, and head-up display systems. The driver controls everything via a large dial in the center console, which also handles drive modes and traction management.

Bentley officially chooses Bentayga name for new SUV

The Bentayga is here and the Bentayga cometh. The former is the Roque Bentayga, a rock formation on the island of Gran Canaria, the second is the arriving Bentley crossover, whose name is inspired by that formation. Yet that's only part of the tale: Bentley says that the taiga, a massive zone of sub-arctic forests that forms a ring around the upper latitudes of the northern hemisphere, played a part in the Betayga's name, too. Oh, and the company's founder – he's got a hand in as well. Company CEO Wolfgang Durheimer says Bentley has taken 4,000 deposits already, and some Bentayga trims will cost more than the Bentley Mulsanne. We do think it right and proper that the Bentley crossover will break the seal on super-luxe SUVs, since it was the Bentley Continental GT – 12 years ago, remember – broke open the market for super-luxe GTs. Still, everything that's gone into the Bentayga name is a lot of responsibility for crossover. We'll find out if its elevated haunches can support the load later this year, when it's revealed in advance of going on sale in 2016. For now, there's video above of it testing in the dunes of the Middle East. The press release below can tell you a bit more. BENTLEY BENTAYGA: THE NEW PINNACLE SUV - Taking luxury to new places, Bentayga is inspired by the natural world - The Bentley Bentayga combines pinnacle luxury and performance (Crewe/Detroit, 12th January 2015) Bentley's all-new and ground-breaking luxury SUV is set to be revealed to the world later this year and a name has been chosen: Bentley Bentayga. This sector-defining SUV will be able to introduce Bentley's renowned modern British luxury to limitless destinations with an impressive combination of on and off road performance. The natural world, along with the company's founder, inspired its name. Crowning the Northern Hemisphere, to the north of Bentley's birthplace in England, is the dramatic beauty of the Taiga, the world's largest transcontinental snowforest. To the south, the rugged peak of the Roque Bentayga in the subtropical Canary Islands draws attention from all directions and a challenging climb rewards with spectacular panoramic views of a rich and diverse landscape.