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Bentley orders are up by 50% thanks to Chinese buyers

LONDON — Bentley began the year with 50% more orders than the start of last year and built more luxury cars in January than the same time in 2020 as China boosted demand despite challenges from the pandemic, its boss told Reuters on Wednesday. The Volkswagen-owned brand said it had not faced major disruption from Britain's exit from the European Union nor from a shortage of semi-conductor chips, which has forced some automakers to halt or reduce production. Based in Crewe, northern England, the over century-old marque made a small profit in 2020, when its factory was forced to close as Britain entered its first national lockdown, and hopes to build on that this year. "The order bank at the beginning of this year was 50% higher than it was at the beginning of last year," Chief Executive Adrian Hallmark said in an interview. "China, by far, is the most outstanding performance in the world in respect of level of orders compared with normal expectations." The firm sold 11,206 cars in 2020. Related Video:

$10,000 champagne bottle cooler? Only in a Bentley

Bentleys are expensive. They wouldn't be Bentleys if they weren't. Even so, the ~$200k list price for a new Flying Spur is just the starting point. The company's Mulliner customization division offers a wide array of optional extras – all of them suitably pricey – and just introduced a new selection for the sedan. Highlighting the options list for the Continental's sedan counterpart is a champagne bottle cooler mounted between the rear seats behind the armrest. The on-board mini-fridge fits two standard-size champagne bottles – no magnums, we're afraid – canted forward, as well as a stopper and a pair of flutes with bases designed to evoke the shape of the wheels outside. It all fits in behind frosted glass trimmed in chrome, just in case it wasn't blingy enough for the hip-hop set, and takes Bentley's craftsmen 15 hours to make. No wonder the company charges $10,135 for each one installed, which comes within a Bentley buyer's pocket change of a new Nissan Versa. The manufacturer does not typically "disclose to the public prices for bespoke features," Bentley spokesperson Erin Bronner told Autoblog, "as these are private commissions" and pricing varies from region to region. But the options list, as you might have guessed, does not start and end with the wine cooler. It also includes specially painted veneer panels, quilted stitching, scent atomizers in Stirling silver, and a leather-trimmed storage compartment for jewelry. Related Video: BESPOKE MULLINER FEATURES MAKE DEBUT IN FLYING SPUR - New range of Mulliner bespoke features available in Flying Spur - Refrigerated bottle cooler, sterling silver atomisers and painted veneers now offered - Mulliner specialist coach-building division brings Bentley customers' visions to life - Bentley Flying Spur combines class-leading refinement with effortless performance (Crewe, 01 February 2016) Mulliner, Bentley's in-house coach-building division, is revealing its latest range of bespoke creations for the Flying Spur, enabling customers to personalise the four-door luxury sedan to an even higher level. For the first time, the Flying Spur can now be specified with a refrigerated bottle cooler between the rear seats, painted veneers, Mulliner quilted leather, sterling silver atomisers and hide-trimmed stowage boxes.

Volkswagen names new chief designer for Bentley

The Volkswagen Group has named one of its own to head up the design department at its Bentley division. The role now falls to Stefan Sielaff, who has been with the group (off and on) since 1990. Sielaff is principally an interior designer, but has been tasked with setting up numerous overall design offices for Volkswagen and Audi over the years. In his new capacity he'll be reporting to the group's chief engineer Rolf Frech (and oddly not to Bentley chief Wolfgang Durheimer), but at the same time, Sielaff will retain his role as head of interior design for the entire VW group, reporting to its chief designer Walter de Silva. Sielaff replaces Luc Donckerwolke, who has headed up Bentley design since 2012 and is leaving the company. We'll be on the lookout to see where Donckerwolke lands next. Crewe/Wolfsburg, 04 June 2015 Stefan Sielaff to head design at the Bentley brand • Sielaff also responsible for Group Interior Design Strategy Stefan Sielaff (53), currently Head of the Volkswagen Design Center in Potsdam, will assume responsibility for design at the Bentley brand effective July 1, 2015 in addition to his present post as Head of Group Interior Design Strategy. As Director of Design at Bentley, Sielaff succeeds Luc Donckerwolke (49), who held this function since 2012. Stefan Sielaff joined the Volkswagen Group in 1990, beginning his career in the interior design department at Audi. From 1995 the design graduate was entrusted with setting up the Group's Design Center Europe in Spain. In 1997 he was placed in charge of the Design Studio in Munich and was appointed Head of Audi Interior Design in the same year. In 2003 Sielaff moved to DaimlerChrysler as Design Director of the Interior Competence Center, returning to the Volkswagen Group in 2006 to become Head of Audi Design before being appointed Head of the Volkswagen Design Center in Potsdam und Head of Group Interior Design Strategy in 2012. In his new function as Director of Design at Bentley, Sielaff reports to Rolf Frech, Board Member for Engineering. In his function as Head of Group Interior Design Strategy he continues to report to Walter de Silva, Head of Group Design. Luc Donckerwolke has decided to leave the company. De Silva said: "Luc Donckerwolke has played a key role in the design of various Group brands. We would like to thank him for his work." Related Video: News Source: Volkswagen Design/Style Hirings/Firings/Layoffs Bentley Volkswagen