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Average Bugatti owner has 84 cars, 3 jets, 1 yacht

Between Audi, Porsche, Lamborghini, Bentley and Bugatti, the Volkswagen Group has no lack of prestige marques under its umbrella. And while some of these marques may produce models that compete against each other, each seems to be profitable enough in its own right to justify its existence. But what about Bentley and Bugatti? Surely these marques cater to the same customers, right?
Not according to their shared CEO. "The clientele between Bentley and Bugatti is remarkably different," said Wolfgang Dürheimer in an interview with Bloomberg. "The Bentley customer on average owns 8 cars. The average Bugatti customer has about 84 cars, 3 jets and 1 yacht."
That may be a slight exaggeration (we'd have expected three yachts and one jet), but it puts things into perspective: Bentleys are for the one percent. Bugattis are for the one percent of that one percent. Which only goes to show why it's taken Bugatti over eight years to sell 450 Veyrons - a number of units it would take Bentley about two weeks to move, albeit at about one tenth the price.

Bentley Continental 24 is for those who find the Supersports too common

Bentley is no stranger to special-edition models. Some are like the Bentayga Falconry by Mulliner, a tasteful rolling tribute to the sport of kings. Others, such as the new Bentley Continental 24, are aimed at a slightly less conservative customer base. The Continental 24, built to commemorate the British automaker's return to the 24 Hours Nurburgring, is big, bright, and slightly less subdued than other Bentleys. As they say, different strokes for different folks. The entire run will be limited to 24 cars, obviously. The full allocation is slated just for Europe, but we're sure with enough cash Bentley can make something similar available stateside. The car is based on the new 700 horsepower Bentley Continental GT Supersports, the fastest road-going Bentley ever. In addition to the horsepower, the Supersports' W12 engine turns out 750 lb-ft of torque and, thanks to the titanium exhaust, enough noise to drown out all the haters at the local country club. The most obvious feature on the Continental 24 is the bright Monaco Yellow or St. James Red over Black Crystal paint scheme, done up similar to the Bentley Team ABT Continental GT3 race cars. The paintwork even carries to the 21-inch forged wheels, with body-matching paint filling the spokes. The exterior is finished with carbon-fiber mirrors, black brake calipers, and black brightware in place of chrome. The two-tone theme carries on inside the Continental 24, with either yellow or red accenting the nearly all black trim and upholstery. Black Alcantara seats are stitched with contrasting diamond patterns. Yellow or red sweep around and flank the cabin. As expected, the headrests are emblazoned with "Continental 24." Unsurprisingly, exclusivity doesn't come cheap. Deliveries begin in July with prices starting at ˆ250,000, or about $280,600. It's probably got a wider appeal than the admittedly niche Bentayga Falconry. Related Video: Featured Gallery Bentley Continental 24 View 12 Photos News Source: Bentley Design/Style Motorsports Bentley Coupe Luxury Performance

Bentley officially chooses Bentayga name for new SUV

The Bentayga is here and the Bentayga cometh. The former is the Roque Bentayga, a rock formation on the island of Gran Canaria, the second is the arriving Bentley crossover, whose name is inspired by that formation. Yet that's only part of the tale: Bentley says that the taiga, a massive zone of sub-arctic forests that forms a ring around the upper latitudes of the northern hemisphere, played a part in the Betayga's name, too. Oh, and the company's founder – he's got a hand in as well. Company CEO Wolfgang Durheimer says Bentley has taken 4,000 deposits already, and some Bentayga trims will cost more than the Bentley Mulsanne. We do think it right and proper that the Bentley crossover will break the seal on super-luxe SUVs, since it was the Bentley Continental GT – 12 years ago, remember – broke open the market for super-luxe GTs. Still, everything that's gone into the Bentayga name is a lot of responsibility for crossover. We'll find out if its elevated haunches can support the load later this year, when it's revealed in advance of going on sale in 2016. For now, there's video above of it testing in the dunes of the Middle East. The press release below can tell you a bit more. BENTLEY BENTAYGA: THE NEW PINNACLE SUV - Taking luxury to new places, Bentayga is inspired by the natural world - The Bentley Bentayga combines pinnacle luxury and performance (Crewe/Detroit, 12th January 2015) Bentley's all-new and ground-breaking luxury SUV is set to be revealed to the world later this year and a name has been chosen: Bentley Bentayga. This sector-defining SUV will be able to introduce Bentley's renowned modern British luxury to limitless destinations with an impressive combination of on and off road performance. The natural world, along with the company's founder, inspired its name. Crowning the Northern Hemisphere, to the north of Bentley's birthplace in England, is the dramatic beauty of the Taiga, the world's largest transcontinental snowforest. To the south, the rugged peak of the Roque Bentayga in the subtropical Canary Islands draws attention from all directions and a challenging climb rewards with spectacular panoramic views of a rich and diverse landscape.