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Bentley unveils Rhys Millen's Pikes Peak Continental GT for record attempt

At the end of it all, Rhys Millen might end up owning every Pikes Peak car record that exists. He's time-trialed the perilous mountain road in several wildly different types of vehicles, such as a Hyundai Genesis coupe racecar, the Hyundai RMR PM580-T, the Drive eO PP01 electric racecar, and a Bentley Bentayga. For 2019, Millen's at it again, and he's sticking with his new team at Bentley. On June 30, Millen will gun for the production car record time in a Continental GT. That Millen will drive a Continental GT is not exactly breaking news, as it was first announced in March. However, this is the first time Bentley has shown off the Continental GT's attention-catching Pikes Peak outfit. A matte bright green covers most of the car, with a geometric mountain range crawling up the midsection through the rear. In addition to sponsor stickers from Mobil 1 and Gran Turismo, the GT also wears No. 100 as a nod to the company's 100th anniversary. Millen will try to push the Continental GT from 9,300 feet above sea level to 14,100 feet faster than 10:26.9, the hill climb record for a production car. He'll be working against the GT's 5,985-pound gross vehicle weight, but that shouldn't be a problem with a twin-turbocharged 6.0-liter W12 under the hood. The Continental GT, which will race stock aside from safety equipment, is rated at 626 horsepower at 6,000 rpm and 664 lb-ft of torque at 1,350 rpm. It comes from the dealership claiming a 0-to-60 mph time of 3.6 seconds and a 207-mph top speed. An active all-wheel-drive system and Bentley Dynamic Ride should help Millen keep the car under control during turn after turn after turn up the mountain. If Millen succeeds, it would be a huge victory for Bentley, which would then own the production SUV and car records. Rolls-Royce can't do that.

Bentley shows plug-in hybrid concept ahead of Beijing, will power SUV in 2017

From its more mainstream, popular origins in the original Honda Insight and Toyota Prius, the hybrid powertrain has worked its way up to the the corner office, the big chair, the top slot in the corporation. Bentley has announced that it will introduce a plug-in hybrid option on its SUV due in 2017. Before then, we'll see what an electrically assisted Bentley looks like at the Beijing Motor Show when the Crewe automaker shows off a copper-accented Mulsanne that's been reworked into its Hybrid Concept, pictured above.
We don't have any official specs just yet, the only major announcement being that any Bentley hybrid will be able to travel at least 50 kilometers (31 miles) on pure electric thrust and get a power boost of "up to" 25 percent from its electric side. We use the phrase "any Bentley hybrid" because the company's CEO says "we will gradually introduce this powertrain across our model range" to 90 percent of the brand's lineup.
We'll know more when the Beijing show commences. For now, there's the press release below and the high-res gallery above.

VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.