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Volkswagen names new chief designer for Bentley

The Volkswagen Group has named one of its own to head up the design department at its Bentley division. The role now falls to Stefan Sielaff, who has been with the group (off and on) since 1990. Sielaff is principally an interior designer, but has been tasked with setting up numerous overall design offices for Volkswagen and Audi over the years. In his new capacity he'll be reporting to the group's chief engineer Rolf Frech (and oddly not to Bentley chief Wolfgang Durheimer), but at the same time, Sielaff will retain his role as head of interior design for the entire VW group, reporting to its chief designer Walter de Silva. Sielaff replaces Luc Donckerwolke, who has headed up Bentley design since 2012 and is leaving the company. We'll be on the lookout to see where Donckerwolke lands next. Crewe/Wolfsburg, 04 June 2015 Stefan Sielaff to head design at the Bentley brand • Sielaff also responsible for Group Interior Design Strategy Stefan Sielaff (53), currently Head of the Volkswagen Design Center in Potsdam, will assume responsibility for design at the Bentley brand effective July 1, 2015 in addition to his present post as Head of Group Interior Design Strategy. As Director of Design at Bentley, Sielaff succeeds Luc Donckerwolke (49), who held this function since 2012. Stefan Sielaff joined the Volkswagen Group in 1990, beginning his career in the interior design department at Audi. From 1995 the design graduate was entrusted with setting up the Group's Design Center Europe in Spain. In 1997 he was placed in charge of the Design Studio in Munich and was appointed Head of Audi Interior Design in the same year. In 2003 Sielaff moved to DaimlerChrysler as Design Director of the Interior Competence Center, returning to the Volkswagen Group in 2006 to become Head of Audi Design before being appointed Head of the Volkswagen Design Center in Potsdam und Head of Group Interior Design Strategy in 2012. In his new function as Director of Design at Bentley, Sielaff reports to Rolf Frech, Board Member for Engineering. In his function as Head of Group Interior Design Strategy he continues to report to Walter de Silva, Head of Group Design. Luc Donckerwolke has decided to leave the company. De Silva said: "Luc Donckerwolke has played a key role in the design of various Group brands. We would like to thank him for his work." Related Video: News Source: Volkswagen Design/Style Hirings/Firings/Layoffs Bentley Volkswagen

What's that smell? It's a Bentley Boy

The modern Bentley Boy finally has something fitting to wear underneath his scarf and ulster: the fragrance in the Lalique for Bentley Crystal Edition or the Bentley for Men and Bentley for Men Intense scents. French crystal house Lalique designed a limited edition flacon shaped like the Flying B company mascot that contains an eau de parfum created by the French perfume house Robertet. That fragrance is "fine woody notes and exquisite leather" enhanced by orris butter. Only 999 flacons will be made, going on sale in April for 3,000 pounds (3,500 euro, $4,572 US) for a 40-ml bottle.
The other two options were created by French perfume house Firmenich. They also start with "fine wood and leather notes," with Bentley for Men getting an addition of cedar and patchouli, the Intense version throwing in African geranium to "take these notes to another level."
If that won't be enough to fulfill your lust for vehicular aroma, the full line also includes after shave balm and hair and body shampoo. When they go on sale in April at select retailers, prices will start at 24 pounds (27 euro, $36 US) for the shampoo and top out at 69.50 pounds (87 euro, $106 US) for the Intense eau de parfum. You can read more about them in the press release below.

Bentley Continental GT Mulliner Convertible turns thread into bling

Bentley spent 18 months developing the technique for its double diamond stitching, which uses 712 stitches to sew a diamond pattern inside a larger diamond pattern. Created for the new-generation Continental GT, the English automaker said in December 2019 that three-quarters of Continental GT customers order the feature. When a little is good, more is better, so Bentley's Mulliner division has worked up the Continental GT Mulliner Convertible, putting more of the double diamond motif all around the car. It starts with the new double diamond grille, the pattern placing a small silver diamonds inside black, diamond-shaped mesh. The black and silver theme repeats in the custom side vents, the new, 22-inch, 10-spoke Mulliner wheels picking up on the two colorways. The cabin's been laid out with double diamond all over — nearly 400,000 stitches worth of it, from the seats to the doors and, for the first time, on the tonneau cover. The diamonds can be specced in two colors that contrast against the primary leather color, a design line across the instrument panel and the doors adding a third accent. Mulliner has laid out eight different three-color combinations to get potential customers started, because Mulliner is thoughtful like that. But of course, any hue is fair game, wallet depending. Further flourishes inside include a diamond-milled finish for the center console, and a Breitling clock set inside four chrome rings. It's no wonder Mulliner chose the droptop for this showcase, intent on showing the world what the craftspeople in Crewe can do.  Upon delivery, buyers receive their two keys inside Mulliner-branded presentation boxes that match the three-way color scheme inside the convertible, the keys themselves ensconced in color-matched cases with contrast stitching. Details, details.  We'll get a closer look at the Continental GT Mulliner Convertible at the Geneva Motor Show next month, where it will share the stage with an even more intense work of Mulliner, the Bacalar, responsible for demonstrating "the future of coachbuilding." Related Video: