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VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.

Porsche says next Cayenne will be faster than Bentley Bentayga

Bentley and Porsche are both high-end marques under the same umbrella, and may even be collaborating on development of new models – but while they tend to take different approaches and go after different customers, that doesn't mean they can't share a bit of sibling rivalry. And that spirit of competition – even within the Volkswagen Group – looks to be coming to a head in the form of their upcoming luxury performance crossovers. For his part, Bentley CEO Wolfgang Durheimer promises that the brand's upcoming Bentayga sport-ute will (in its top spec with the W12 engine) be the fastest SUV on the market. But in speaking with Car and Driver, Wolfgang Hatz – who holds the Porsche R&D head office that Durheimer used to occupy – says the Bentley won't be king for long. Porsche just released the new Cayenne Turbo S in Detroit, touting it as the first SUV to crack the eight-minute barrier at the Nurburgring. And Hatz says that the next version will be even faster. "Our Cayenne is always very very quick. It is doing 300 km/h [186 mph]. I think if [Durheimer] is doing 2 to 3 km/h more, then why not? He's doing that with a 12-cylinder. Our car will be much quicker on the road." The next Cayenne is slated to use a new generation of engines, and according to Hatz, will benefit from the same (if not more) weight loss as the new Audi Q7 with which it will share its platform. That sounds like a winning combination to us. That is, at least, for fans of performance crossovers. For those who aren't, Porsche promises it won't be bolstering its lineup with any new ones. Apparently the Cayenne and the smaller Macan are enough. Nor will Zuffenhausen slot anything bigger than a V6 into the Macan, according to the report. While Porsche's baby crossover will surely continue to get faster with new iterations, the Cayenne will always remain the performance flagship of its SUV range. Featured Gallery 2015 Porsche Cayenne Turbo S News Source: Car and Driver Bentley Porsche Crossover SUV Performance bentley bentayga porsche cayenne turbo s

2016 Bentley Bentayga in the buff [w/video]

Look, before you rush to the comments and start ranting about how ugly the Bentley Bentayga is, let's talk about how bad it could have been. Remember the EXP 9 F concept from Geneva a few years ago? You know, the one with the, as associate editor Jonathon Ramsey says, "cat anus headlights." Yeah. The production car doesn't look half bad now, does it? No matter, the Bentayga will probably be Bentley's best-selling model when it launches. And there's a lot to like, too – endless swaths of fine leather, super-luxurious seating for four or five, and a 600-horsepower, 12-cylinder engine. Plus, Bentley actually engineered the Bentayga to go off road, with various traction management modes to handle the rough stuff. Following the initial launch, Bentley will offer diesel, hybrid, and Speed versions of the Bentayga, as well as a seven-passenger version. We're also willing to bet the brand's 4.0-liter, twin-turbo V8 will find its way under the hood at some point, too. Get a load of the big gal in the gallery above, and scroll down for the press blast. It truly is the Bentley of SUVs. BENTLEY BENTAYGA: THE FASTEST, MOST POWERFUL, MOST LUXURIOUS AND MOST EXCLUSIVE SUV IN THE WORLD - A true Bentley, combining unparalleled luxury with sporting ability, off-road performance and everyday usability - Innovative and advanced technology – cutting-edge features with trademark exquisite luxury - Designed, engineered and built in Crewe, UK, sector-defining SUV takes Bentley luxury to new places - Sculptural design with elegant, timeless execution, balances athleticism with presence - Bentley workforce blend exceptional craft and skill with modern production techniques and materials - Intricate detailing and precision in wood, metal and leather creates a modern, luxurious handcrafted interior - Effortless Bentley performance, unrestrained by climate or terrain - A new highly advanced chassis for ultimate ride quality and comfort - All-new Crewe-built W12 offers unrivalled power and torque, efficiency and refinement, the most powerful and fastest SUV ever - Launch model is joined later by high performance, clean technology diesel and plug-in hybrid, as well as a seven seat option (Crewe, 9 September, 2015) Bentley Motors is today announcing full details of its pinnacle, sector-defining new model, the Bentayga. The Bentley Bentayga combines unparalleled luxury with effortless performance and everyday usability.