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Bentley wants to get into the coachbuilding business

There was a time when a customer would buy a chassis from an automaker like Bentley and then take it to a coachbuilder to have whatever bodywork they wanted put on it. The practice was particularly prevalent in Bentley's earlier days, but the industry has progressed in such a way - with tighter regulations and unibody construction - that such a practice is no longer feasible. But Bentley wants to get back into that business.
Speaking to UK trade publications recently, Bentley sales chief Kevin Rose indicated that the company is looking into setting up a special division within itself to meet the demands of extremely wealthy customers who want to commission their own coachbuilt custom creations. It's an emerging trend that's seen Ferrari Special Projects build one-offs like the F12 TRS and SP12 EC and McLaren Special Operations the outlandish X-1, and Bentley wants to get in on the action.
It wouldn't be the first even to rebody a contemporary Bentley in recent years. Carrozzeria Touring Superleggera offers the Flying Star (pictured above) that turns the Continental GT into a shooting brake, and Dany Bahar's new coachbuilding outfit Ares plans to do the same. By bringing it in-house, however, Bentley would be able to pick the chassis up off the assembly line at the right time and provide the necessary support and factory backing.

2014 Bentley Continental GT V8 S

Bentley still appeals to those with an appreciation for strong, Old World traditionalism. Cars wearing the storied Flying B have been discussed in wood-paneled drawing rooms by men wearing earthy tweeds and corduroy through clouds of fragrant cigar and pipe smoke, for decades. It is a company that has spent nearly 100 years building cost-no-object autombiles, for rich drivers who require a tremendous way to waft above the Sturm und Drang of mortal motoring.
The Bentley Continental GT, while unmistakably a party to that legacy of wooly privilege, has always seemed better suited to the nouveau riche than the landed gentry. The Mulsanne and the Continental Flying Spur still carry forward the brand's heritage of unfathomably fast, gargantuan sedans, while the GT has been busy inveigling an entirely new class of buyer with its lottery-win good looks.
A microsecond version of that analysis was all I had time for as I careened around another heroic left-hand sweeper in this Ice (white) 2014 Bentley Continental GT V8 S. For a car with roots in rainy England and German-engineering genes, the V8 S felt remarkably at home while crushing the desert-strewn distance between San Diego and Palm Springs - almost the epicenter of the New World's Golden West.

New Bentley Continental GT3 race car looks beautiful and brutal

Bentley has been building and racing GT3-class versions of the Continental GT since about 2013. As such, it's really no surprise that Bentley would create one based on the newest Continental GT, as seen above. Still, we're glad to see it, especially because it looks really mean, and better than the outgoing racer. Part of the design improvements are due simply to the new road car's looks. The lower, wider grille, and tidier, less bulbous tail do a lot to make the race car look much lower and more aggressive than the old car. But the racing-specific bodywork is cleaner and more aggressive, too. Large overfenders are fitted both front and rear, and they each have integrated intake vents at the leading and trailing edges. The openings at the front of the front fenders are curved such that they look a bit like angry eyebrows. The rear diffuser looks better integrated with the body now, rather than simply lurking behind a cut-down rear bumper. The big wing with outboard supports is also impressive. Performance-wise, there likely won't be a major difference between this and the outgoing car. It seems power is down a bit to over 550 horsepower rather than over 600 horsepower. Curb weight is estimated to be under 1,300 kg, which is about 2,866 pounds. That's also similar to the old car. Power also continues to come from a twin-turbocharged V8 sending power to the rear wheels. This is a sharp contrast to the road car's twin-turbocharged W12 sending power to all four wheels. For any enterprising racers looking to trade to a new car or get into a GT3, Bentley will begin selling the new Continental GT3 next June. Pricing has not been announced. Related Video: Featured Gallery 2018 Bentley Continental GT3 race car Image Credit: Bentley Motorsports Bentley Coupe Racing Vehicles bentley continental gt3