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Bentley SUV to cost over $220k, fix 'problem' of inexpensive competitors

There's no shock in finding out that a new Bentley is going to be expensive; it kind of goes with the territory. However, company boss Wolfgang Dürheimer is indicating that its upcoming SUV could create a whole new rung of pricing for luxury utility vehicles.
While speaking with Autocar at the Goodwood Festival of Speed, Dürheimer let slip that the company's forthcoming SUV would have a price of 130,000 pounds or more ($220,000 at current US exchange rates). Thankfully, the Bentley boss further clarified the reason for such a high cost of entry. He said that the elite players in the field like the Porsche Cayenne or Land Rover Range Rover have prices that hit the European equivalent of about $220,000 for top-trim, fully-optioned models. "We aim to solve this problem," said Dürheimer to Autocar. While it's exceedingly rare for converted foreign MSRPs to equal the actual expense in the US, it looks to be at the very top end of the class.
That is a stratospheric figure, but the Bentley SUV already has some big rumors to live up to. The company is reportedly aiming for a 200-mile-per-hour top speed and may possibly offer a plug-in hybrid powertrain, as well. It's being pretty flagrant in evaluating the new vehicle too by plastering a promotional URL on its test mules (see above). They show the model with the brand's trademark circular headlights up front, and interior photos indicate a digital instrument panel. If Dürheimer is serious about that price, the company better pack the car with every bell and whistle it can find to justify it.

Bentley recalls 27,640 Continental, Flying Spur models

Even the world's most luxurious automakers aren't immune to recalls. Bentley is proving this point with a campaign on 27,640 of its posh models worldwide for a loose battery cable connection, Reuters reports. The problem affects all examples of the Continental GT, GTC, and Flying Spur with build dates between February 2011 and June 2014, and there are 7,778 of them in the US, according to company spokesperson Erin Bronner to Autoblog. "On a limited number of cars, a bolted connection for a battery cable joint could be loose where it passes through the front bulkhead," Bentley said in a statement. According to Bronner, there were four incidents were this electrical joint overheated, but there have been no reports of any injuries. As a repair, dealers will install a new connection system, which will take around two hours. Scroll down below for the entire statement. Related Video: Bentley Statement: Bentley Motors is conducting a precautionary voluntary recall of all Continental GT/GTC/Flying Spur and new Flying Spur models built between February 2011 and June 2014. On a limited number of cars, a bolted connection for a battery cable joint could be loose where it passes through the front bulkhead. To address this, we will replace the components with a new connection system for all vehicles, which will take approximately two hours per car. All Bentleys built outside of these dates, and all Mulsanne models, are unaffected. The safety of our customers is Bentley's foremost priority and we pride ourselves on the highest standard of quality and service. We are working quickly to ensure that all vehicles are checked and resolved efficiently and effectively. Customers are being contacted by their local Bentley dealer to arrange an appointment. This is a voluntary recall and is in no way connected to any other recalls from other automotive manufacturers.

Bentley already considering smaller crossover

Bentley has yet to reveal (let alone start selling) its upcoming new SUV, but the company is already reported to be considering a smaller model to follow in that new model's footsteps. This according to Autocar, in speaking with Bentley CEO Wolfgang Durheimer at the announcement of the company's record sales results for 2014. Prior to originally taking the helm at Bentley and Bugatti, Durheimer served as head of R&D at Porsche, which recently launched the Macan crossover to join the larger Cayenne. Tipped to be called the Bentayga, the forthcoming Bentley crossover will share its platform with the next generation of its sister company's crossover, whose success Bentley aims to emulate. The Bentayga (or whatever it's ultimately called) will be vital in helping Bentley achieve its sales target of 20,000 units per year by 2020. The storied British marque topped 11,000 units for the first time in 2014, and the new SUV will be a vital component in boosting those figures. Bentley says it has already received 4,000 "expressions of interest" for the crossover before it's even unveiled, suggesting that it could exceed earlier sales projections of 3,000 units per year. But even then, the big crossover wouldn't be enough to get Bentley to its target. That's why it's already considering the smaller crossover, among other options including a four-door coupe, a two-door sports car and a Mulsanne-based convertible. The company is also investing heavily in infrastructure and production capacity to ensure its supply can meet the demand it is working to build up.