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Bentley designers talk about Intelligent Details

Bentley Director of Design Luc Donckerwolke certainly thinks highly of the vehicles he creates. "We are the only ones that offer performance compatible with luxury," he says in Intelligent Details, a new short documentary commissioned by the brand. While that might be a bit hyperbolic (the Mercedes-Benz S65 AMG says hello), the company does have a long history of blending elegant interiors, sophisticated exteriors and powerful engines. The film examines how crafting that works in the modern world.
Intelligent Details stars Donckerwolke and his colleague Head of Exterior Design Sang Yup Lee as they ride in two contrasting Bentley Mulsannes through New York City. They talk about what makes a Bentley special, but their biggest focus is their belief that automotive interiors can no longer by "a closed cocoon," according to Donckerwolke. It has to transform into a living space thanks to the brand's interior infotainment technology.
The message might be self-aggrandizing, but the short film itself is beautifully shot and edited with some loving looks at the city. The way it was actually made could be the most surprising part of all. We don't want to spoil it here, but scroll down and watch the whole video to see.

VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.

Bentley Mulsanne Grand Limousine by Mulliner is a six-passenger mouthful

Automakers that specialize in low-volume, hand-built cars really listen to their customers. That's why we're looking at this, a super-sized, customer-commissioned Bentley Mulsanne, called the Grand Limousine, that's been built by the company's in-house coachbuilder Mulliner. The most notable change, of course, is the size. Mulliner adds an extra three feet to the Mulsanne's overall length and three inches to its height for uncompromised interior space. As you can see by looking at the gallery, that change allowed Bentley to fit a second pair of rear-facing seats. The actual cabin itself is entirely bespoke, but there's more than some hand-picked hides and wood trim here. The windows are made from electrochromatic glass that can change from clear to opaque with a single button press, not unlike the Mercedes-Benz SL's Magic Sky Control. Backseat passengers will also have access to an updated HVAC system, fold-out wood tables, iPad docking/charging stations and a full array of drinks storage, including a bottle cooler with a frosted glass and champagne flutes. And if you'd rather pass on alcohol, there's a special soft drink cabinet so that you can take your Mountain Dew addiction on the road. Naturally, there's also an intercom so that the one-percenter in back can talk to the 99 percenter in front. Check out the Mulsanne Grand Limousine in the official gallery, and stay tuned for live images of this gorgeous luxury sedan from the floor of the 2016 Geneva Motor Show. BENTLEY UNVEILS THE MULSANNE GRAND LIMOUSINE BY MULLINER – THE ULTIMATE EXPRESSION OF BESPOKE, COACHBUILT LUXURY MAR 1, 2016 Privately-commissioned, bespoke Mulsanne is perfect showcase of Mulliner's skill and vision One metre of additional length and a new higher roof affords passengers luxury of space and comfort Luxurious private-aviation-inspired rear cabin with face-to-face seating 'Smart glass' assures privacy; in-car technology enhances experience Hand-crafted in Crewe by Mulliner, Bentley's coachbuilding division (Geneva, Switzerland. 1 March 2016) Bentley unveils the Mulsanne Grand Limousine by Mulliner at the 2016 Geneva Motor Show today, showcasing the ultimate expression of bespoke automotive luxury, craftsmanship, individualisation and refinement. The Mulsanne Grand Limousine is one metre longer and 79 mm taller than Bentley's new Mulsanne and features a unique interior with private-aviation-style seating configuration in the rear cabin.