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Audi CEO says brand's EVs are almost as profitable as its other cars

After, oh, a hundred years or so of building vehicles primarily powered by internal combustion engines, automakers around the world have been and still are pumping billions of dollars into the development of electric vehicle technology. Everything from platforms and batteries to motors and the software to control it all requires untold hours of development, and that takes time and money. Fortunately, it's not going to take long for that massive investment to start paying off, at least according to Audi CEO Markus Duesmann, who told Reuters in an interview that "The point where we earn as much money with electric cars as with combustion engine cars is now, or ... next year, 2023. They are very even now, the prices." As a brand, Audi contributed more than a quarter of overall profit for the massive Volkswagen Group, which has such powerhouse brands as Volkswagen and Porsche among others. Under the Audi umbrella are Lamborghini, Bentley and Ducati, and it seems those high-end branches aren't going anywhere, at least for now. "These brands ... are very valuable very profitable brands, where we can even expand the synergy level in the future," Duesmann said in the interview. "There are no plans whatsoever to get rid of them." Despite the overall profitability of the brand, the ongoing global chip crisis is causing headaches. "We had a very strong first half in 2021. We do expect a much weaker second half," said Duesmann, who added, "We really have trouble." In fact, so serious is the trouble that the brand is forced into "a day-to-day troubleshooting process" to limit the chip-shortage damage. The good news for the automaker is that Audi has been able to boost its profit margin from 8% prior to the pandemic in 2019 to 10.7% in the first half of 2021. The bad news is that various chip shortages aren't expected to get a whole lot better over the rest of the year. Related video:

Behold my hideous Bentley!

Do you all just love my hideous Bentley? It's so insane and tacky. I'm sure if I were to actually order this a British lord somewhere would dispatch his valet to slap me.  Who knows where I'll figuratively be in two weeks' time, but today turns out to be the day I turned to see just how tacky certain car configurators will let you get. Admittedly, they're almost all high-dollar, extra-low-volume cars. If you try to play around on a Honda configurator, you'll have wrapped things up in about 30 seconds.  But Bentley, now that's a company that'll let you get tacky on its configurator. I chose the new Continental GT Convertible because the lowered roof would make it easy to demonstrate in pictures the level of my tackiness. From there, it was this eye-searing Apple Green, though I was certainly tempted by Azure Purple and Magenta. Roof choice? I was expecting there to be more, nevertheless, Claret red seemed like a suitably awful pairing.  Inside, well, let's crack those knuckles and get to work. Luckily, Bentley lets you choose two different leather colors: Main and Secondary "hides" with five choices of how to split those colors. Sorry, colours. I chose Colour Split B cause it seemed to have the most of each colour. For the Main Hide, I went with Hotspur, an extremely red shade of red that would be home in an early 2000s BMW. Cumbrian Green and Damson purple were tempting, but they just weren't bright enough, and I thought they wouldn't pair poorly enough with the Secondary Hide: Newmarket Tan, which is pretty damn orange. You can't see it, but the interior of the roof is Blue. For the veneer, I went with Tamo Ash, 'cause yuck. Finally, throw on some black wheels, and voila, my tacky Bentley. I must say, this is most definitely tackier than the real Bentley Flying Spur I once tested that looked like South Beach threw up inside. So much white and teal. Oh, and that ash wood. A Bentley rep told me they ordered it by mistake.  Now, Bentley isn't the only high-dollar outfit that lets you indulge in such tacky fantasies. Most other British brands do, including Mini, and the Germans offer plenty of color choices as well, usually through some special custom program like Audi Exclusive. Porsche makes it especially easy, though, which you can see in my other craptacular creation below.

Bentley tests next next-gen Flying Spur on Porsche Panamera Turbo body

At first glance, the prototype in the gallery above looks like a blacked-out version of the new Porsche Panamera Turbo. But this is actually Bentley's tester for the next-gen Flying Spur. And since the upcoming Flying Spur, among other Bentley vehicles, will utilize the same MSB platform as the new Porsche, seeing the British automaker using a Panamera makes a lot of sense. The Flying Spur is essentially a four-door version of the Continental GT, which has design cues from the EXP 10 Speed 6 concept unveiled at the 2015 Geneva Motor Show. It's safe to assume that the next-gen Flying Spur will get the same treatment as well. Other than the fender flares, the prototype is identical to the Panamera Turbo. So how do we know that this is Bentley's prototype? According to our photographers, the prototype's license plate is registered as a Bentley with the UK's Driver and Vehicle Licensing Agency. With the Flying Spur sharing the same platform as the Panamera, we expect the luxury sedan to get the same choice of engines, including the twin-turbo 4.0-liter V8 and 2.9-liter twin-turbocharged V6 engine. A concept is anticipated to come out in 2017 with a production variant coming a year later. Related Video: Featured Gallery Bentley Flying Spur Spy Shots View 10 Photos Image Credit: CarPix Spy Photos Bentley Porsche Luxury Performance Sedan bentley flying spur