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Bentley courting Maybach celebs with letter-writing campaign

When Daimler let slip that Maybach was on the chopping block, the German automaker reportedly insisted that ultra-luxury editions of the Mercedes-Benz S-Class would replace the doomed marque. We're all for a smattering of low volume, seriously pricey S-Class variants, but will the richest and most influential Maybach buyers feel the same way?
Automotive News reports that Bentley is betting that stars like Jay-Z and Samuel L. Jackson will want more than a gussied-up Benz, and the luxury car make is sending out olive branches in the form of a letter campaign. The premium Volkswagen brand is asking the high-rollers to step into a Bentley Mulsanne or perhaps a top-shelf Continental GT. To help persuade VIPs to switch to Bentley, the automaker is inviting select Maybach owners to tour its Crewe, England home.
Given the fact that many typical soccer moms and dads can afford an ML-Class, we can see why some movie stars and sultans would want to steer clear of the Three-Pointed Star. But is Bentley really going to gain much by wooing the 200 annual Maybach buyers? If a few more rap stars roll in a Bentley in their next music video, then the answer would appear to be yes.

Gliding on the ice at Bentley's fantasy camp

It was just before 2:00 PM when I landed in Helsinki, bleary-eyed and more than slightly disoriented, after a late-night departure from New York and an early-morning connection in Amsterdam. I was staring at the departures board. There was one more flight to go before I could join Bentley for Power on Ice, its annual ice driving experience in the northerly town of Kuusamo, but there was a problem: There were two HEL-KAO flights on the board, both slated to leave at 4:30, and it was impossible to discern which was Bentley's chartered flight to the alpine ski area. Nonplussed and unable to utter a word in Finnish, I approached a gate agent with rudimentary English to see if she knew which flight was mine. "I'm sorry, sir," she said in an Finnish take on the Omaha dialect, "Your plane does not seem to exist." I winced. Of course it didn't. "My" plane was way out on the tarmac, far away from proletariat jumbo jets, accessible only through a gate that the automaker had staffed and commandeered for the afternoon. It was an auspicious start to three days of attending Bentley's exclusive fantasy camp for its affluent super-fans, which purportedly exists to answer the question: What can you give the Bentley fan who already has everything? For drivers more accustomed to making graceful entries and exits in their posh vehicles, several days of power sliding on a private track more than suffices. You need not be a Bentley owner to participate in the program, but an aficionado of the brand with some cash burning a pretty big hole in the pocket. For the better part of a decade, Bentley has decamped to Kuusamo, the town located just south of the Arctic Circle, to prove the British performance bona-fides of its lineup on 19 square miles of frozen Kuusamojarvi lake, as part of the wintertime Power on Ice event. The program satisfies the need of high-end performance enthusiasts who want something different than arriving at another five-star hotel for another weekend of good eating, drinking, and relaxing. Plenty of brands assert that they have a bespoke answer for discerning customers, but Power on Ice is truly different. You need not be a Bentley owner to participate in the program, but an aficionado of the brand with some cash burning a pretty big hole in the pocket.

Autoblog Podcast #343

George Kennedy from Boldride.com, BMW i3, NACTOY long list, Bentley SUV
Episode #343 of the Autoblog podcast is here, and this week, Dan Roth and Steven Ewing are joined by George Kennedy, Autoblog alum and Editor-in-Chief of Boldride.com. Topics include the unveiling of the BMW i3, the 2014 North American Car and Truck of the Year long list, and the green-lighted Bentley SUV. As always, we start with what's in the garage, but then answer some of your questions before diving into the week's news. For those of you who hung with us live on our UStream channel, thanks for taking the time. You can follow along after the jump with our Q&A. Thanks for listening!
Autoblog Podcast #343: