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Volkswagen Group's Vision 2030 strategy could bring revolution to the brands

One would expect a corporate plan called "Vision 2030," looking 11 years ahead through wildly tumultuous times, to involve great change and numerous forks in numerous roads. According to Automobile's breakdown of Volkswagen's path forward, though, the plans contain some lurid potential surprises. The ultimate aim is return on investment, and that means ruthless reorganization of a conglomerate with eight primary car brands, two car sub-brands, and Ducati motorcycles. The first two Vision 2030 cornerstones Automobile mentions are near boilerplate: Production network restructuring, and "streamlining of key technologies." The latter two are the ones that could upend what we know as the Volkswagen Group: focusing on the Group's core brands — meaning Audi, Porsche, and VW — and transitioning to EVs, autonomy, and other mobility solutions. Based on the report, a quote from Audi's CTO referring to the Audi brand could cover how the Group plans to handle all of its brands: "We need to find a sustainable solution for the indefinite transition period until EVs eventually take over." The boutique divisions adjacent to carmaking, Ducati and Italdesign, look likely to be spun off. For the halo car brands — Bentley, Bugatti, and Lamborghini — apparently shareholders want double-digit returns on investment, and the trio doesn't have long to hit the target. One eyebrow raiser is when the report states, "Bugatti is tipped to be gifted to [ex-VW Group Chairman] Ferdinand Piech." Piech fathered the Veyron during his tenure at VW, and it was thought he commissioned the La Voiture Noire, but he's lately stepped so far back from VW that he sold all his shares in the Group. Automobile quoted a senior strategist as saying of money-losing Bentley, "Why invest on a backward-looking enterprise when you can support a trendsetter? A proud history and excellent craftmanship alone don't cut it anymore." We guess no one at Ferrari, McLaren, or even Porsche got that memo. Bentley is reportedly close to being put in time out, and if brand CEO Adrian Hallmark can't right the Crewe ship, the hush-hush Plan B is to prop the Flying B up enough to lure a buyer. As for Lamborghini, caught between two masters at Audi and Porsche, even record-breaking numbers at the Italian supercar maker barely staved off sacrilege. It's said that VW brand CEO Herbert Diess considered putting a 5.0-liter Porsche V8 into the Aventador successor.

Bentley Mulsanne EWB China Edition ironically celebrates London

Bentley's versed in special editions for China, although it's been a while since we last saw one. In 2010, the English automaker released the Continental GT Design Series China and Flying Spur Speed China, following that up a year later with the Linley Continental Flying Spur that was limited to a mere 10 units. This time around, 15 Chinese buyers get the chance to order the Bentley Mulsanne Extended Wheelbase China Edition in any color they want so long as it's black. This being a product of Bentley's Mulliner bespoke division, though, buyers do get a choice of two special blacks. Onyx black imbues the abyssal shade with "a hint of dark blue" as well as darker tones, resulting in the "deepest black finish offered by Bentley." Mulsanne shoppers who like their blacks a bit more uplifting should opt for Black Velvet, said to be "a richer black-based finish" shot through with red pigments, creating a color recalling black cherries. Both hues are hand-applied, as is the gold fine line running along the Mulsanne's shoulder. Further exterior highlights comprise the chrome Serenity grille with a double-diamond quilt pattern, a Union Jack on the C-pillar, 21-inch and 14-spoke polished Radiance wheels, exclusive welcome lamps, and polished, stainless steel Mulliner sill plates.  Three vogue, two-tone interiors will be available, in either Fireglow with Imperial Blue, Newmarket Tan with Burnt Oak, or Shortbread with Redwood. Crewe artists embroidered the hide covering each seat with "an expressive interpretation" of London's skyline that includes widely recognizable sights: Tower Bridge, the London Eye Ferris wheel, the Shard and Gherkin towers, and The O2 arena. The same design is inlaid into the chosen veneer on the passenger's side.   The 6.75-liter turbocharged V8 with 506 hp and 752 pound-feet of torque goes untouched. Bentley will share pricing only with the 15 souls ready to purchase, but the standard sedan starts at more than 5 million yuan, or almost $750,000 American. Buyers would be advised to have a Bentayga on hand to convey the funds to the dealership.

For a pot of gold, you could have this Bentley Mulliner Bacalar

You’re looking at the winning entry in an online competition Bentley held recently for colleagues and their families to design their own Mulliner Bacalar, a two-seat roadster of which only 12 will be built. No, there are no plans to build this one, and the rainbow motif on the livery is a nod to the symbol of hope during the COVID-19 pandemic. Still, itÂ’s fun to imagine the head-turning you could do driving it. WeÂ’re told only that the winning design comes from someone named Eleanor, and Bentley adds the disclaimer that “anyone is able to imagine their dream specification from BentleyÂ’s unrivaled spectrum of interior and exterior colours,” so technically, we guess itÂ’s possible that one of the customers whoÂ’ve signed up for one could order this for production. There are also lots of other ways to customize the topless car, inside and out. The colors in the rainbow include Dragon Red II, which features on the launch of the Continental GT V8 back in 2012, and the Orange Flame used to introduce the Bentayga Speed more recently. Bentley used Yellow Flame to launch the Bacalar.  Bentley also held a contest for interior design but hasn't yet shared that winning entry.  The competition was judged by design boss Stefan Sielaff, who previously told Autoblog about how the Bacalar coachbuilding project grew out of requests from well-heeled customers for an ultra-exclusive, customizable product and arrived in just nine months. Inspired by the EXP 100 GT electric concept, the Bacalar uses a 650-horsepower 6.0-liter W12 engine. All 12 are already spoken for at a reported starting price of a cool $2 million. Related Video: