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Tesla Model S Plaid takes first in class at Pikes Peak

Tesla celebrated a victory in the Exhibition class at the 2021 Pikes Peak International Hill Climb Sunday, laying down a 6:57.220 pass on the famous uphill time attack – good enough for 10th place overall – in the hands of pro driver Randy Pobst.  Pobst documented the attempt in the above video and called the Unplugged Performance Model S race car "the most bad-to-the-bone electric car ever made," praising its performance. Note that the race car uses an old-fashioned, round steering wheel ... because it's better. Though this year's climb was held on a course that was shortened due to weather conditions farther up the mountain, Tesla's attempt paid off quite handsomely yet again.  Things were not so rosy for Bentley, which finished second to sister brand Porsche in the Time Attack 1 class. Bentley driver Rhys Millen was hoping to nail down the third and final course record to complete its triple crown with its bonkers Continental GT3 Pikes Peak racer, but Romain Dumas spoiled their fun in the 2019 Porsche 911 GT2RS Clubsport, knocking off the bigger Bentley with a few seconds to spare. Bentley's finish was still strong enough for 4th overall despite the disappointment. Related video:

2019 Bentley Bentayga Hybrid arrives at the 2018 Geneva Motor Show

It's been more than three years since the Bentley Bentayga Hybrid was announced. The British automaker's ultra-lux SUV was released with a 600 horsepower W12, though a diesel variant is available in Europe and a gasoline V8-powered model will soon go on sale. At the 2018 Geneva Motor Show, Bentley finally unveiled the new Bentayga plug-in hybrid with 31 miles of range and a full charge in just 2.5 hours. The Bentayga Hybrid uses a turbocharged 3.0-liter V6 paired with an electric motor. Details on the battery capacity, power output and fuel economy haven't been announced, but expect huge improvements over the current model's abysmal 12 mpg city and 19 mpg highway EPA rating. Like other hybrids, the Bentayga's E Motor acts as both an electric motor and a generator. Bentley says the hybrid will get 50 kilometers or about 31 miles of range on the European cycle. View 12 Photos Power is still sent to all four wheels. Four on-road driving modes — Sport, Bentley, Comfort and Custom — will be joined by three new modes. Using what used to be the start/stop switch, drivers can change between EV Drive, Hybrid and Hold modes, the latter holding battery power for later use. The instrument cluster and infotainment screens have been revised, with an EV Drive meter joining the traditional tachometer. A battery charge meter replaces the coolant temperature gauge. In order to maximize fuel economy and electric range, Bentley uses the satellite navigation to calculate the best use of the powertrain. When a destination is set, the nav system will talk to the computer to determine the best times to use the electric motor, holding the battery's charge until it's most efficient. Ideally, Bentley says the system will deplete the battery's charge completely just as you arrive at your destination. A smartphone app allows owners to remotely check the charge status or search for charging stations along a route or in an area. Other features include remote heating and cooling that will have the car at a set temperature when you're ready to go. A full charge should take 7.5 hours on a standard outlet or 2.5 with a in-home charger. Bentley has you covered here and has partnered with designer Philippe Starck on a custom charger. While it doesn't charge any faster than other chargers, it is quite a stylish piece of equipment. Visually, the Bentayga Hybrid doesn't differ much from the standard gasoline model. The charging port mirrors the fuel filler door on the opposite side of the car.

VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.