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Baby Bentley studied for 2020, but it might not be cheaper

Bentley may step down a segment with a new, smaller luxury car that it hopes to have ready by 2019. The British luxury marque's fifth model line, assuming that its SUV ever makes it to market, though, is still in the earliest planning stages.
Kevin Rose, Bentley's head of sales and marketing, spoke with Autocar at the Geneva Motor Show about the proposed new vehicle. "At the moment, our line of thinking is for a smaller car. But smaller doesn't necessarily mean cheaper," he said. The brand believes the price floor of its models should be 100,000 pounds ($167,240).
The smaller Flying B isn't the only project being worked on. Rose hinted that it is considering an even more expensive model above the Mulsanne priced at around 300,000 pounds ($501,735) that would compete with the Rolls-Royce Phantom. "The twin pillars of the Bentley brand are performance and luxuriousness. Any car that offers something unique, with both of those bases well covered, is on the table," he said.

VW Group to split brands under four holding companies

The Volkswagen Group is planning a tremendous shift in its internal structure that will decentralize operations by splitting its 12 brands into four different holding companies. Here's the breakdown. Things will be split logically, considering the inter-sharing of parts, platforms, and engines. The Volkswagen brand, Seat, and Skoda make up a passenger vehicle division led by former BMW man Herbert Diess. Audi, which is tightly intertwined with Lamborghini and motorcycle manufacturer Ducati, will be managed by current Audi exec Rupert Stadler. Porsche and Bentley, which are already quite close, will be joined by Bugatti and run by Matthias Mueller. Finally, a commercial vehicles division will include Volkswagen Commercial, Scania, and Man. Former Daimler exec Andreas Renschler will take care of the big vehicles. The massive move, according to Automotive News Europe, is part of an internal VAG effort to move away from the structure established by ousted Chairman Ferdinand Piech, who favored a compact, but highly centralized, management structure to oversee the independent actions of the company's brands. Criticism of Piech's arrangement stemmed from the company's slow responses to changes in the market, ANE reports. The new structure should make for a more efficient, streamlined company that's better able to make crucial decisions. What are your thoughts? Should VAG decentralize, or did Piech have the right idea? Have your say in Comments.

Bentley designers talk about Intelligent Details

Bentley Director of Design Luc Donckerwolke certainly thinks highly of the vehicles he creates. "We are the only ones that offer performance compatible with luxury," he says in Intelligent Details, a new short documentary commissioned by the brand. While that might be a bit hyperbolic (the Mercedes-Benz S65 AMG says hello), the company does have a long history of blending elegant interiors, sophisticated exteriors and powerful engines. The film examines how crafting that works in the modern world.
Intelligent Details stars Donckerwolke and his colleague Head of Exterior Design Sang Yup Lee as they ride in two contrasting Bentley Mulsannes through New York City. They talk about what makes a Bentley special, but their biggest focus is their belief that automotive interiors can no longer by "a closed cocoon," according to Donckerwolke. It has to transform into a living space thanks to the brand's interior infotainment technology.
The message might be self-aggrandizing, but the short film itself is beautifully shot and edited with some loving looks at the city. The way it was actually made could be the most surprising part of all. We don't want to spoil it here, but scroll down and watch the whole video to see.