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Bentley CEO Adrian Hallmark explains carmaker's situation and plan for recovery

In August, we posted on some of the issues plaguing Bentley at the moment, namely the large loss the carmaker's posted this year. The same Autocar piece we referenced, carmaker CEO Adrian Hallmark said Bentley would not be making more sports cars. Bentley wrote to us to clarify that a single year's loss isn't a calamity, that "it is a mistake to suggest that sports cars are the same as GTs," and that the brand "will continue to design, engineer, and craft" GT cars. We must note, though, that at the time, Hallmark himself said, "The sports car sector – like our own...." More recently, Hallmark expounded on some of the factors slowing the company down this year, from delayed launches to exchange rates. Through the first nine months of the year, Bentley sold 6,654 units, an 11 percent decline from the 7,498 units sold through the first nine months of 2017. In addition to other matters like huge investments in new technologies, that helped the Crewe carmaker to a $44.7-million year-over-year drop in revenue, and a $156-million overall loss, compared to a $35 million profit over the same period last year. On top of declining sales overall, the nine-month delay in launching the Continental GT, the brand's second-best seller, was the first of two big issues causing red finances. Hallmark said the Continental GT "just wasn't ready for launch. But we'd paid for it – we'd paid all the money out, but not got any money back in." Having got that sorted, the second issue arose: WLTP certification. Unlike the New European Driving Cycle (NEDC) before it, the Worldwide harmonized Light vehicles Test Procedure requires every model variant get tested for certification. Hallmark told Automotive News Europe, "We were not quick enough unfortunately to book capacity or prioritize our derivatives within some of the group processes to get them certified on time." Bentley wasn't alone in this; Volkswagen had only managed to get seven of its 14 models approved by September 1 when the WLTP rules took effect. Bentley's much smaller scale exacerbated the problem, turning the situation "close to catastrophic." Hallmark said the snafu robbed the Bentayga of 300 to 400 sales - a gigantic number with respect to a $200,000 vehicle - and pushed the Bentayga plug-in hybrid launch back to March 2019 so Bentley could get volume models certified. Furthermore, preparing for Brexit hasn't been easy on any of the UK's manufacturers.

What's that smell? It's a Bentley Boy

The modern Bentley Boy finally has something fitting to wear underneath his scarf and ulster: the fragrance in the Lalique for Bentley Crystal Edition or the Bentley for Men and Bentley for Men Intense scents. French crystal house Lalique designed a limited edition flacon shaped like the Flying B company mascot that contains an eau de parfum created by the French perfume house Robertet. That fragrance is "fine woody notes and exquisite leather" enhanced by orris butter. Only 999 flacons will be made, going on sale in April for 3,000 pounds (3,500 euro, $4,572 US) for a 40-ml bottle.
The other two options were created by French perfume house Firmenich. They also start with "fine wood and leather notes," with Bentley for Men getting an addition of cedar and patchouli, the Intense version throwing in African geranium to "take these notes to another level."
If that won't be enough to fulfill your lust for vehicular aroma, the full line also includes after shave balm and hair and body shampoo. When they go on sale in April at select retailers, prices will start at 24 pounds (27 euro, $36 US) for the shampoo and top out at 69.50 pounds (87 euro, $106 US) for the Intense eau de parfum. You can read more about them in the press release below.

Bentley's Bentayga Mulliner takes two-tone to a new level of excess

Because a normal Bentayga just isn't enough for some people, Bentley revealed its most exclusive SUV yet, the Bentayga Mulliner. Now this isn't a wild custom model like the Mulsanne Grand Limousine by Mulliner. Rather, this is like past special-edition Mulliner cars including the standard-length Mulsanne, and the Continental GT, which featured some unique trim and detail touches. Immediately apparent is the two-tone paint scheme. This is a new option that will be introduced on the Bentayga Mulliner, but will trickle down to the rest of the lineup this April. In addition, this special Bentayga comes with exclusive 22-inch wheels with floating centers to keep the badge upright, a la Rolls-Royce wheels. Bentley also adds unique badging and standard color-coordinated lower body extensions, while the lower grilles are finished in chrome. The car that will be on display at the Geneva show will feature a special marquetry inlay up front showing the Monte Rosa mountain range. The two-tone scheme of the exterior is continued inside, with the front and rear seats upholstered in different colors of leather. In the Bentayga above, black leather covers the front seats while the rears are done in an ivory-colored hide. The seats all feature two colors of contrast stitching, as well. Even the wood veneers are finished in an exclusive dual tone. On the dash, the wood is completely black, but along the front doors, it fades to a natural finish that is continued on the rear doors. Breaking from the obsession with multiple colors, the Bentayga Mulliner also features a wine bottle cooler and crystal champagne flutes. You could put rose in one if you're really not into matching, though. If even these upgrades don't do it for you, there are a couple other special options available. Bentley offers the Linley Hamper by Mulliner, which is a pretty serious picnic basket featuring Linley china and silverware, as well as a refrigerator. This special Bentayga can also be ordered with the Mulliner Tourbillon automatic clock by Breitling, which the BBC reports was a $160,000 option when introduced during the SUV's debut. Bentley will begin taking orders this spring, though pricing for the SUV was not released. Expect it to cost a good chunk more than the standard model's $229,100 base price. Related Video: