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BMW Films are on the way back [w/videos]

The BMW Films series caused a stir in 2001 and 2002 by combining top-quality cinematography, Hollywood names and driving excitement to sell its sporty wares in a whole new way. By arriving five years before YouTube, they ranked as some of the earliest viral videos on the internet. By now, these sorts of films are almost commonplace, but back when BMW hit upon the idea, the idea of brand-integrated short films on the internet was still a novelty. Now, for the first time in over a decade, the German automaker is planning on bringing back BMW Films for a new season.
Trudy Hardy, BMW North America Vice President of Marketing, announced the series' return at the 2014 Automotive News World Congress in Detroit, according to Ad Age. However, neither the German brand nor Anonymous Content, the original production company, have been willing to comment further on when the new videos are coming.
The original series of eight films starred Clive Owen as the Driver (back then, Owen was largely unknown to American audiences), a mercenary who would take a variety of jobs and always drive a BMW. David Fincher executive produced the first season and directors included top names like John Frankenheimer, Ang Lee and Guy Ritchie. All of the second season movies had Owen driving a Z4, but in our estimation, the quality had fallen off a bit compared to the outstanding first season.

Watch man destroy his M6 'lemon' with a sledgehammer and ax

Just to be clear, the owner of this BMW M6 isn't ready for another one. He and his friend destroyed the V10-powered coupe in anger at the entrance to the Frankfurt Motor Show in a decidedly public fashion. Bild and GT Spirit report that the owner was angry over mysterious quality and reliability issues that he claims BMW wasn't able to fix. What we have here, folks, is claimed to be a very expensive lemon.
As the story goes, owner Pourmohseni Hadi bought the 2007 M6 in 2008, and five years later, he is still complaining about mysterious vibrations, rattles and severe jolts during gear changes - the latter he says have caused passengers to become nauseous. The car was taken to several BMW repair shops in Italy and Hadi says he he has written a letter to the automaker about his issues, but the car was never fixed and the letter unanswered, he claims. What we don't know is how many miles the car has been driven and when all these problems started happening. The situation reminds us of a certain Lamborghini Gallardo from a couple years back.
While we understand Hadi's frustration, perhaps an M6 just doesn't suit his tastes. After all, we'd be lying if we said a perfectly functioning M6 of this generation wasn't bumpy over uneven surfaces and wouldn't make some passengers nauseous, with its stiffly sprung suspension and dizzying 500-horsepower V10. Anyone wanna bet his M6 was equipped with one of BMW's notoriously abrupt SMG single-clutch gearboxes?

This BMW 2 Series ad has run afoul of Aussie ad watchdogs [w/poll]

A complaint by an Australian movie-goer has put the brakes on an extended in-theater ad campaign by BMW, and drawn the attention of the country's Advertising Standards Board. According to the anonymous complaint, the ad "portrays an unfavorable message, contrary to safe and sensible driving."
The ASB upheld the complaint, which said the ad for the new M235i showed driving "typical of hoon activity," thanks to the burnouts, dusty drifts and runs up to redline. It's that last one that seems to have gotten the spot in the most trouble, with the ASB acknowledging that even though the car wasn't shown breaking the speed limit, the ad was in violation of a voluntary code of conduct for automotive advertising, according to Australia's Go Auto.
BMW doesn't seem to agree, pointing out that the ad uses creative editing, aggressive camera angles and other filming tricks to "add visual impact."