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BMW sees shortage of crossovers in the United States

BMW of North America CEO Ludwig Willisch is anxious to get the Bavarian brand's $1-billion upgrade at the Spartanburg, SC, factory done because the automaker can't keep up with demand for its crossovers. The expansion should boost total capacity there to 450,000 units a year and support production of the upcoming X7. Still, Willisch would love to have more crossovers as soon as possible. "That is a constant battle now, to get more X3s and X5s," he said in an interview about the company's future in North America to Automotive News. If they the supply were available, Willisch predicts he could sell at least another 10,000 of the CUVs. Willisch sees getting the X7 on the market as a big win for the brand, too. "We were able to convince the company that this is exactly what we need in the United States," he said to Automotive News. However, there is a bit of a wait. The model rides on BMW's next-gen platform, and is at least two years away from challenging the Land Rover Range Rover and Mercedes-Benz's renamed GLS-Class (previously the GL-Class). The fullsize CUV reportedly shares development with Rolls-Royce and might offer the best interior of any model bearing the blue and white roundel. The boss also talked about other future product plans for this continent. For example, Willisch reiterated BMW will not bring the 2 Series hatchbacks here, citing a lack of a market for them. There will be plenty more plug-in hybrids available at dealers, though. Due to "legal requirements" and popularity, Willlisch says PHEV versions will be offered throughout the lineup by 2017. Although, the i sub-brand will stick with the i3 and i8 through that time.

Toyota, Mercedes, BMW top automakers included in List of Best Global Brands

Interbrand, a consultancy firm, has published its 13th annual list of the best global brands. Besides seeing some shakeups at the top - Apple and Google unseated Coca-Cola (a company that has dominated the survey since its birth), the 100-item list features 14 automakers, most of which enjoyed double-digit gains in brand value.
Toyota managed to retain its spot as the study's top automaker. It finished the survey in 10th position overall (the same as last year), despite a 17-percent improvement in its brand value, from $29.33 billion to $35.34 billion. Mercedes-Benz, BMW and Honda all made the top 20, at 11th, 12th and 20th place, respectively. Hopping a ways down the list, we come across Volkswagen in 34th place, up from 39th in last year's study, with a brand value of $11.12 billion, a 20-percent improvement over 2012. Ford and Hyundai round out the automakers in the top 50, at 42 and 43.
Porsche made the largest year-over-year gain of any automaker, with its brand value increasing 26 percent to $6.47 billion. Chevrolet meanwhile, cracks the list for the very first time at 89th place. As Interbrand notes, Chevy's inclusion is notable because of the sheer number of vehicles it moves for General Motors and its recent push in developing markets. The final interesting note on this survey is the position of an automaker that takes its name and logo more seriously than perhaps any other - Ferrari. The Italian exotic manufacturer finished 98th out of 100, with just $4.01 billion in brand value, a six-percent improvement over 2012.

BMW will electrify all brands and model lines, including Mini

BMW has announced that it plans to produce a fully electric version of the three-door hatchback Mini. The car will go into production in 2019, and the battery electric drivetrain will be produced at BMW's Bavarian facilities, then transported to Plant Oxford where it will join the cars. BMW says there will remain a diesel variant in addition to the petrol, plug-in hybrid, and EV versions of the Mini. No prototype shots have been released of the upcoming cars; the current one was unveiled in late 2013. The UK production location isn't the only place where BMW builds Minis, as the former Volvo/Mitsubishi/Smart NedCar plant in the Netherlands has been tooled to build some of the 360,000 Minis built yearly. According to the BBC, UK Business Secretary Greg Clark considers the choice to build EV Minis in Britain a "vote of confidence" despite Brexit, and that it would see battery technology development boosted in the UK. By the time the EV version starts production, UK will likely have already left the European Union. The electrification of the Mini is part of BMW Group's continuing addition of full-electric or plug-in versions to all its brands and model series. Of all the vehicles it will sell in 2025, 15-25 percent will be electrified in one way or the other. Similarly to Volvo, BMW sees flexible production to be in a key position in the future: The facilities would have to be able to build all versions at the same time, as markets fluctuate depending on incentives and infrastructure. If EVs sell strongly, the production process can quickly respond to the demand. An electric Mini underwent trials back in 2008, so the full-scale production vehicle would have over a decade's worth of engineering behind it. Green BMW MINI mini ev bmw group