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BMW bringing special Horse Edition 7 Series to Beijing

The Beijing Motor Show is just a couple of weeks away, and BMW wouldn't miss out on the opportunity to show off its latest wares to one of its most vital markets. So when the doors open in Beijing, BMW will showcase the new 2 Series Active Tourer, 2 Series Coupe, M3 and M4, 4 Series Gran Coupe and X4. It will also introduce the i3 and i8 to China for the first time. But those are all models we've seen already. What's new is... wait for it... the 7 Series Horse Edition.
Not celebrating horses so much as the Year of the Horse, this special edition 7 Series is based on the long-wheelbase model and comes with all manner of M equipment packages, a special paint job from BMW Individual and unique touches inside and out. BMW isn't saying which engine it features, but it sells the series in China in 730Li, 740Li, 750Li, 760Li and ActiveHybrid forms, with rear- or all-wheel drive. Given that the one pictured is wearing an xDrive badge, it would have to be either the 740Li or 750Li, but buyers will presumably be able to order it in whichever spec they desire.
While it may not be as exciting as the 9 Series concept BMW is rumored to have lined up for the Beijing show as well, you can bet that the Bavarian automaker will find plenty of buyers for this extra-special, extra-Chinese, extra-equestrian luxury sedan, and command a healthy premium from each and every one of them.

BMW names new chief for Mini

Mini is still transitioning models over to its new platform, and in the US market at least, the diminutive brand is dealing with a sales decrease of 15.6 percent in 2014. The low gas prices aren't helping either. But as of March 1, there's a new boss running the company across the world as Sebastian Mackensen (right) is promoted to the top spot from his current role as head of sales. Mackensen has been with Mini since October 2013, and according to Automotive News, before that he headed North and South American sales for Audi. Current brand boss, Jochen Goller is staying with BMW family and moving to China to take over as marketing chief for the BMW Brilliance joint venture. He had been the leader at Mini since 2013. Among several other personnel shifts, the BMW brand is also promoting Uwe Dreher to be its new head of marketing. He is currently in charge of those duties for the company in the Great Britain region. Personnel changes at MINI and BMW Group sales Munich . From 1 March 2015, Peter van Binsbergen will be Senior Vice-President, Sales and Marketing of BMW Group Germany. The 47-year-old mechanical engineer is currently Head of Sales and Marketing at the BMW Brilliance Joint Venture based in China. Mr van Binsbergen's career with the BMW Group began over 20 years ago when he assumed senior positions responsible for product planning, marketing and sales at BMW South Africa. He then moved to BMW Japan, where he was Director of Marketing, followed by a move to BMW Group headquarters in Munich, where he led the department responsible for sales channel development and the Group's "Future Retail" programme. Jochen Goller will move to China where he will take over an extended role with overall responsibility for Sales and Marketing at the BMW Brilliance Joint Venture in China. Mr Goller (48), who has headed up the MINI brand since 2013, already has experience when it comes to the Chinese market. During his 15-year career with the BMW Group, he was previously Head of Marketing at BMW China before returning to Europe, where he first took over responsibility for the MINI brand in Great Britain and Ireland ahead of moving to his current job. From 1 March 2015, Sebastian Mackensen will take on responsibility for the MINI brand. Mr Mackensen (43) joined the BMW Group in October 2013 as Head of MINI Sales.

Watch Atieva's electric van outrun a BMW i8 and Dodge Viper

A little while back, automotive startup Atieva drag raced its electric van, called Edna, against a Tesla Model S and a Ferrari California in order to compare its performance against known and revered mechanical athletes. Again, the Silicon Valley-based company is putting its prototype up against electrified and conventionally powered performance vehicles on the drag strip. Last time around, Edna, the Mercedes-Benz Vito van equipped with a 900-horsepower, all-wheel-drive powertrain, bested both of its foes. In that showcase, Edna was hitting 60 mph in a little over three seconds. Comparatively, BMW lists the i8's 0-60 time at 4.2 seconds, though Road & Track clocked it at 3.8 seconds, with a quarter-mile time of 12.3 seconds. The Viper does 0-60 in 3.4 seconds. Before you even watch the video above, you can imagine how it will end, as the retuned Atieva Edna rips 0-60 mph in 2.94 seconds. Atieva clocked the quarter mile at 11.3 seconds at 117 mph. It's worth noting that driver skill can have a lot to do with a car's straight-line performance. We've witnessed Viper's elapsing the quarter mile in well under 12 seconds, which means it should be quicker in this test than the i8, if not the Edna. Still, the performance showcased in the video is exceptional. To improve Edna's stats, Atieva says it has used testing data to fine tune its AC induction motors at higher speeds once it got low-speed performance locked in. After testing in the hot California sun, including the race you see above, Atieva drove Edna 90 miles home with range to spare. As for production plans, Atieva will put this powertrain into a sedan slated for sale in 2018. In the meantime, the company will keep testing and tuning its working prototype, and has even invited the public to put their cars up against Edna in future sessions. Related Video: Related Gallery 2015 BMW i8 in Petoskey, MI News Source: Atieva, YouTube: Atieva via Electrek Green Motorsports BMW Dodge Automakers Electric Future Vehicles Videos drag race atieva