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Recharge Wrap-up: BMW i3 gets Super Bowl bump; CA funds EV readiness

Super Bowl ads sparked interest in the BMW i3 for car shoppers at Edmunds. Analysts at the automotive website reported that traffic increased for the BMW i3 by 583 percent by the end of Super Bowl XLIX, second only to the Mercedes-Benz AMG GT (up a whopping 2,189 percent). Having aired its ad in the first half of the game, the BMW i3's traffic increased 1,807 percent during halftime, while the BMW i8 saw a 501-percent spike during the same period. Read more in the press release below. Mahindra is making progress with the GenZe electric scooter and electric bicycles in Portland, Oregon. While no official launch date for the GenZe has been set for Portland, Mahindra is holding events and offering test drives. The GenZe 2.0 will start at $2,999, and offers over 30 miles of range per charge. Mahindra sees Portland as a good resource for technology and design partners as it pursues electric urban mobility. Read more in the interview with Mahindra's Yesim Erez at Portland Business Journal. The California Energy Commission will award nearly $1.3 million in Zero Emission Vehicle Readiness grants. The grants will go toward three categories: Plug-in Electric Vehicle (PEV) Readiness Plan Implementation, PEV Readiness Plan Development and Fuel Cell Electric Vehicle Readiness. The funds will go towards projects like installation of EV chargers, permitting and inspections, developing local codes, EV promotion and creating hydrogen infrastructure plans. Each grant awarded will be worth between $50,000 and $300,000. Read more at Green Car Congress. Super Bowl Advertisers Mercedes-Benz and BMW See Biggest Increases in Car Shopper Interest on Edmunds.com SANTA MONICA, Calif., Feb. 2, 2015 /PRNewswire/ -- Mercedes-Benz and BMW saw the most significant spikes in traffic on Edmunds.com after their ads ran during Super Bowl XLIX, according to a real-time analysis by the car shopping website. By the end of the game, the Mercedes-Benz AMG GT had the biggest cumulative spike in traffic, with a 2189% jump over previous Sunday averages on Edmunds.com. The BMW i3 captured the second most buzz on Edmunds.com; its cumulative traffic climbed 583%. "Even though these two advertised vehicles are likely to be sold in small volume to niche audiences, the BMW and Mercedes brands will enjoy the overall buzz they have generated, especially as both continue their efforts to grow their overall reach into new car shopper segments," said Edmunds.com Sr. Analyst Jessica Caldwell.

BMW X4 hatches its fastback shape in Shanghai

The day has finally come for BMW to pull the covers off its X4 Concept at the Shanghai Motor Show. The machine brings few surprises - we've already seen an official image gallery from the German automaker, so its exterior shape was well known - but at least now we get to see it with our own eyes, and with the lenses of our very own cameras.
You can clearly see the fastback roofline in our high-res image gallery above, along with the jacked-up stance that allows BMW to call this machine a Sports Activity Vehicle, which basically means "Crossover" to our friends in Munich. We've seen similar vehicle shapes before, most notably in the form of the BMW X6, but also as far back as the 1980s from the likes of AMC.
We fully expect the transition from concept to production to be pretty seamless, so what we see here is, for the most part, what we'll see on the showroom floor in 2014. Feel free to peruse the press release below, but first, be sure to browse through our live images from Shanghai and let us know what you think.

The Bilenkin Vintage is a retro-Russian coachbuilt BMW

If you want to add some retro Russian style to your E92 BMW 3 Series, the coachbuilt Vintage by Bilenkin Classic Cars is probably your best (and only) option. The coupe's shape takes inspiration from vehicles of the Communist era, but this bespoke machine's design gets even crazier on the inside. The company's website shows that Bilenkin already has experience restoring classic cars, but this design. That experience is on display here. The stylists do a masterful job of hiding the BMW donor at the front, and the two big headlights and low-mounted, chrome bumper seem to take inspiration from old Volgas. In a fantastic touch, lengths of chrome also run through the door handles down the side to accentuate the rear. The back might be the styling's best angle because of the way the fins step down over two tiers to create the taillights. While the exterior focuses on mixing vintage looks with modern underpinnings, the interior cossets the occupants in opulent trim that features gold and diamonds. Bilenkin upholsters one example in its photos (above right) with paisley fabric, teal trim, and a frosted gearshift. The company also has one with a more traditional look that combines brown leather, wood, and crimson carpets. The Vintage recently debuted at the 2015 Dubai International Motor Show, but Bilenkin doesn't go into much detail about the vehicle's mechanical specs. According to the company's site, "it is intended to embody elegance and style along with the principle 'Sheer Driving Pleasure.'" The retro design certainly achieves the first part of that goal, while the BMW bones probably deliver the latter as well.