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Recharge Wrap-up: BMW i3 Super Bowl ad, Tesla updates backup camera

For the fourth year in a row, fuel economy is the biggest factor in buying a new vehicle. A new report from JD Power and Associates found that, despite cheaper gas, customers still sought out fuel-sipping cars. 14 percent of survey responders cited mileage as the biggest concern when shopping for a new car, and the second most important reason to reject a vehicle. The biggest deal-breaker, though, when it comes to buying a new car is much more superficial: 30 percent of shoppers cite appearance as the main reason to avoid buying a particular vehicle. Read more at Automotive News, or in the press release below. Tesla's 6.1 Firmware update for the Model S makes maneuvering the car in reverse a bit easier. The update includes reverse guiding lines for the rear-view camera when backing up. Combined with the parking sensors, the new lines in the display make it easier to place the car into parking spots by showing where the car will be positioned based on the angle of the steering wheel. Two white lines curve with the steering to show where the car is going. Check it out in the video below or read more at Teslarati. BMW will air a new ad for the i3 during Super Bowl XLIX. The 60-second commercial will play during the first quarter of the game on Sunday, February 1. BMW didn't give the whole idea behind the TV spot away, but did hint at the concept behind the ad. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy," says BMW's Trudy Hardy. Despite Cheap Gas, Fuel Efficiency Still a Primary Concern Exterior Look/Design Top Reason Buyers Don't Even Consider a Vehicle WESTLAKE VILLAGE, Calif.: 14 January 2015 - Despite gas prices falling to their lowest levels since 2010, fuel economy-for a fourth consecutive year-remains the most influential factor among the majority of new-vehicle buyers in determining which vehicle they select, according to the J.D. Power 2015 U.S. Avoider StudySM released today. The study, now in its 12th year, examines the reasons consumers purchase, reject or do not consider-or avoid-particular models when shopping for a new vehicle. According to the study, 14 percent of new-vehicle owners cite gas mileage as the most influential reason for selecting the vehicle they ultimately purchased. At the segment level, gas mileage is the primary purchase reason among buyers of compact, small and midsize cars and compact MPVs.

Behind the scenes of BMW's 'Driftmob' [w/videos]

All this, for one minute and 47 seconds of action-packed footage with no official plot.
We arrive in Cape Town, South Africa, on the third and final practice day for the drivers of a BMWStories internet video called The Epic Driftmob feat. BMW M235i. We are immediately whisked to a large, empty parking lot on the outskirts of Cape Town, where tires are squealing and chunks of rubber are flying as five red BMW M235i coupes churn up more smoke than a California wildfire. And the smell - it smells like heated metal, the kind of thing rev limiters are made for. Times five.

Car Hacking 101: Here's what motorists should know [w/video]

Cars are nothing more than computers on wheels. As such, they're vulnerable to hackers. Most people who work within the auto industry have understood this for years, but for the broader American public not paying as close attention, three storylines emerged recently that underscored this new vehicular reality. First, German researchers found a flaw in BMWs remote-services system that allowed them to access the telematics units in vehicles. Then, a 60 Minutes report demonstrated that researchers could remotely infiltrate a Chevy Impala and override critical functions, like acceleration and braking. Finally, a US Senator released a critical report (see video above) that found almost all automakers are unprepared to handle real-time hacks of their vehicles. Those reports come on the heels of two previous instances in recent months when researchers demonstrated the capability to hack cars. All this news can be disconcerting. If you're late to the concept of car-hacking and wondering how this is possible, we've got you covered. Here's your quick primer on what you need to know. 1. How Did My Car Become A Computer? On the outside, cars haven't changed all that much over the past couple of decades years. On the inside, however, the amount of electronics and software has dramatically increased. Most new cars contain more than 50 microprocessors known as electronic control units. These ECUs control everything from airbag deployment and navigation systems to throttle control and braking, and they're usually connected to each other on an internal network called the CAN bus. 2. What Exactly Is Car Hacking? Depends who you ask. Automakers might consider anything that alters the car from its state of manufacture as a 'hack.' For example, if you're chipping the engine – re-calibrating those ECUs to increase your horsepower – some people might consider that a hack. But in the context of the recent news reports, security experts are focused on unwanted, unauthorized cyber intrusions into a vehicle. Once inside your car, prospective attacks could range from minor things like eavesdropping on conversations via an infotainment system and unlocking car doors to major concerns, like overriding driver inputs and controlling braking, steering and acceleration. 3. How Is This All Possible? Any part of the car that communicates with the outside world, either via a remote or direct connection, is a potential entry point for hackers.