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Auto blog
Confident new Cadillac marketing boss ready to take on Tesla, BMW
Thu, Jun 26 2014When there's a former BMW executive heading Cadillac's efforts to boost sales of its only plug-in, it's a pretty safe guess that the marketing emphasis won't be on environmental friendliness and tree-hugging tendencies. The General Motors luxury brand has appointed ex-Bimmer executive Uwe Ellinghaus to be its marketing chief late last year, and the German-born Ellinghaus is now saying that he's targeting potential customers of Tesla Motors, in addition to BMW, for potential growth in sales of the Cadillac ELR extended-range plug-in. Appointed to Cadillac's head of marketing last November, Ellinghaus recently told Advertising Age that GM needs to highlight the Cadillac's looks and performance. He complimented Tesla for putting more emphasis on those attributes in the Model S than on its lack of emissions or lack of refueling costs (but Tesla hasn't shied away from highlighting the EV's savings). Ellinghaus says that trying to gear advertising "for people who are tree-huggers and green-wash an entire brand" won't be successful. You don't say. So far, the ELR hasn't made much of a dent in US car sales. Through May, Cadillac, which spent about $280 million on all of its US marketing last year, sold 293 units, whereas Tesla had been approaching the 11,000-unit figure for the Model S. With that in mind, Cadillac may be working on a sportier version of the ELR, as spy shots of a test vehicle from May revealed larger brakes and wheels. You can read our First Drive impressions of the ELR here.
BMW 2 Series Gran Tourer is a minivan by any other name
Wed, Mar 4 2015The Ultimate Driving Mini Minivan? Too early to say, considering that we've not yet driven it and so we don't know if it's the ultimate anything. But the BMW 2 Series Gran Tourer definitely slots into place as a small MPV in the European market, hence the mini minivan designation, though it doesn't have sliding doors. We don't have any indication that this 2 Series variant will come to the United States, in case you were wondering. With the option of a third row, this seven-passenger, front-wheel-drive (or optionally, all-wheel-drive) machine from BMW is sure to ruffle a few enthusiast feathers, but it also has the potential to be a big seller for the German brand. Available with a range of three- and four-cylinder engines offering between 116 and 192 horsepower, the 2 Series Gran Tourer packs a lot of space into a very small platform. It may not be the prettiest vehicle to wear the Roundel, but it may be the most practical. See it for yourself from every angle in our high-res gallery of live images above, and feel free to read more in the press release below. The new BMW 2 Series Gran Tourer. 11.02.2015 With the new BMW 2 Series Gran Tourer, BMW has carved out yet another new vehicle segment. With its generous space, versatility and groundbreaking flexibility, the BMW 2 Series Gran Tourer is the world's first premium compact model to offer up to seven seats and fully meet the mobility requirements of young families. Compact yet capacious. Despite its compact dimensions – measuring just 4,556 millimetres long, 1,800 mm wide and 1,608 mm high – the new BMW 2 Series Gran Tourer offers ample space and a generous luggage compartment that can be extended in capacity from 645 to 805 litres. With the rear-seat backrests folded down, this rises to an impressive 1,905 litres of load space. Ensuring maximum variability is the standard-fitted fore-aft sliding rear seat bench – with a 40:20:40-split backrest that folds down at the press of a button – which allows three child seats to be fitted. Extending the possibilities even further is an optional third row of seats which can be completely lowered into the loading floor. Maximising the vehicle's everyday practicality is a range of storage options for all three rows of seats, as well as rails on the front-seat backrests with fold-out tables attached.
Ward's announces 10 Best Engines 2015
Wed, Dec 10 2014Ward's Auto has named its 10 Best Engines for 2015, covering a range of powerplants from fuel-sippers to fire-breathers. As with past years, forced-induction reigns supreme, with seven of the ten engines featuring a turbo or supercharger. This year is slightly different, though, as two of the seven blown engines are turbocharged three-cylinder mills, from the Ford Fiesta and Mini Cooper. They're joined by the 2.0-liter turbo four from the Volvo S60, the 1.8-liter turbo four from the Volkswagen Jetta and the 2.0-liter boxer from the Subaru WRX. BMW and Chrysler were the only marques to be named to this year's list twice, with the electric motor from the i3 joining the Mini's three-pot, and the 3.0-liter turbodiesel V6 in the Ram 1500 and Jeep Grand Cherokee repping the diesel crowd, alongside a certain supercharged monster. Hyundai also took a prize with a zero-emissions powertrain, with the Tucson FCV's 100-kilowatt fuel cell making the list (apparently Ward's is quite generous with what it deems an "engine"). Rounding out the list are two Autoblog favorites, each displacing 6.2 liters, but producing their power very differently. On the one hand, Chevrolet's overhead-valve, 455-horsepower V8, found in the Corvette, makes its power the old fashioned way. And in the other corner, we have one of the most exciting engines of the year – the 707-hp, 6.2-liter, supercharged Hellcat V8, featured so prominently in the Dodge Challenger and Charger SRT Hellcat. "We spend a lot of time reading the powertrain tea leaves throughout the auto industry, and we're proud that this year's list is a microcosm of all the latest innovation coming from automakers," said Ward's Editor-in-Chief Drew Winter in a statement. "It's not just a list for enthusiasts or for environmentalists," he says. "There's something for every vehicle shopper and every budget. All the powertrains on this list deliver a first-rate driving experience," Winter added. Scroll down for the full list from Ward's, and let us know which engines you think belong and which should have been included in this year's rankings. Ward's 10 Best Engines of 2015 Announced by Penton's WardsAuto Honorees span most diverse and technically advanced engines in 21 years of recognized powertrain excellence SOUTHFIELD, Mich., Dec. 10, 2014 /PRNewswire/ -- Penton's Wards 10 Best Engines of 2015 have been announced.