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2015 BMW X4 gets its small-screen debut

It's easy to dismiss the 2015 BMW X4. On one hand, the high-style crossover seems more like a boardroom decision than a practical one. In a world with the 3 Series, 4 Series, X3, 3 Series GT and 4 Series Gran Coupe, is BMW really being inundated with requests for a baby X6? Of course, when we finally got behind the wheel of the CUV for our First Drive, it proved rather entertaining, and certainly the X6's global sales success suggests that it's worth the relatively low-cost risk for the Bavarian automaker.
Now, it's the general public's chance to weigh in on the latest crossover Bimmer and vote with their dollars. The X4 is just hitting showrooms in the US, and BMW is beginning its marketing campaign for it with the slogan "Embrace the Unknown." The first TV ad shows off the CUV driving through the world's major cities as they undulate like the rolling ocean. A woman flatly says phrases starting with "Go," while a synth-heavy score plays underneath that wouldn't be out of place over the end credits in an '80s sci-fi movie.
Visually, it's actually kind of a cool ad and evokes some of the special effects from Inception. Focusing on an urban atmosphere is probably a good idea, too, because the percentage of X4s going offroad is likely to be in the low single digits, if that. Now, let's see if BMW buyers are willing to embrace the unknown of the X4. Scroll down to watch it for yourself.

BMW celebrates with M4 DTM Champion Edition

Go back just a few seasons, and Germany's DTM touring car series was a straight-up competition between Audi and Mercedes-Benz. But BMW rejoined the race in 2012, winning both the drivers' and constructors' titles on its first year back and celebrating with a special matte-black M3 DTM Champion Edition. Last season, it won the constructors' championship but not the drivers', and this year it did the opposite. In short, it's been an impressive comeback for the Bavarian automaker, and to celebrate this year's accomplishments, it's followed up with the new M4 DTM Champion Edition for Europe you see here.
Based on the new M4 coupe - which forms the basis for BMW's DTM challenger as well as its pace car - the Champion Edition is distinguished by its special livery: The orange grille frame, the matte black hood and trunk with multicolored stripes, the black stripes along its shoulder and rocker panel, and the blacked-out 19-inch wheels all to pay homage to champion Marco Wittmann's racecar, as does special lettering on the rear windows.
Other enhancements include black front splitter and skirts, carbon front flaps and mirror caps, rear spoiler and carbon diffuser, while autographed sill plates and carbon interior trim with the car's serial number adorn the cabin. Only 23 examples will be offered, symbolic of the number adorning the winning tin-top racer and the flank of this special edition as well.

Recharge Wrap-up: Venturi to break electric world record, app shows where bike lanes are needed

Electric automaker Venturi hopes to post a new electric land speed record this week, despite Bonneville Speed Week being cancelled. The VBB-3, developed with Ohio State University, is powered by two 1,500-hp electric motors. If the salt flats are sufficiently dry, the team hopes to set a new electric world speed record of over 600 kilometers per hour (373 mph), and possibly 700 kph (435 mph). The Venturi BB-2.5 set a record of 495 kph (307 mph) in 2010. Read more at Electric Autosport, and keep abreast of Venturi's progress at its Twitter account. A new app is trying to fix Wiesbaden, Germany's bike problem. A bike organization named the city the worst in the world for cycling. In response, a local group developed an app that uses crowdsourced routes to suggest where bike lanes and paths should go. The app tracks users routes as they ride, and maps them to show where the city could benefit from improving its infrastructure. The app and its results have the attention of government officials, too. See the video below, or read more at Fast Company. BMW has delivered the first i8s at the Pebble Beach Concours d'Elegance in California. The first customers include Roger Penske, Rick Hendrick and Tony Fadell (founder and CEO of Nest). The lucky new owners were also treated to a gourmet meal from Chef Thomas Keller, who was also among those to receive the i8 at the event. As mentioned, BMW also auctioned off a special edition i8 at Pebble Beach for $825,000, considerably more than the car's base MSRP of $135,700. Read more in the press release from BMW, below. Uber's Berlin ban has been suspended by a local court. The city banned the car-hailing app for failing to meet passenger safety standards. The court will now decide whether to uphold the ban or toss it out. This was the second time this year that Uber had been deemed unlawful in Berlin. Uber continued to operate throughout its ban, despite threats of fines. If upheld, Uber could be fined $34,000 for picking up a passenger. Read more at The New York Times. BMW Delivers First BMW i8 Sports Cars in the U.S. at Pebble Beach Concours d'Elegance. Chef Thomas Keller, Roger Penske and Rick Hendrick Among the First to Take Delivery of the Revolutionary BMW i8 Plug-In Hybrid. Woodcliff Lake, NJ – August 15, 2014... Today, BMW delivered the first plug-in hybrid BMW i8 sport cars at Pebble Beach Concours d'Elegance, the world's premier celebration of the automobile, in Carmel, Calif.