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6 luxury car brands to watch in 2024

2023 was a healthy year for the auto industry, and even with incentives returning and dealer lots filling up, there's plenty to like about the market if you build luxury automobiles, and we expect 2024 to be more of the same, which makes luxury-segment rivalries all the more interesting. Top luxury car brand rivalries? Well, that sounds downright uncivilized. But we know better, don't we? And when every quarterly sales update is an opportunity to remind somebody else that they bought the wrong status symbol, well, who can resist? Certainly not the diehard customers who fly their favorite brands' banners high.  Read more: Auto sales: Industry records best year since 2019 Read more: 2023 auto sales and 2024 preview: Ford Bronco vs. Jeep Wrangler This is a tricky segment to define, but essentially, we're looking at luxury car brands with depth to their portfolios and dealerships that exist to attract real-world customers. The Bentleys, Rolls-Royces and McLarens of the world are luxury cars, certainly, but we're more concerned with brands that have a bit more mass appeal — manufacturers who treat supply constraints as fiascos rather than features. If you disagree with our selections, feel free to let us know in the comments.  And since we're mostly concerned with finishing order, the luxury brands and totals featured here may change as new data come in throughout 2024. Due to the wild swings of the past several years, we're treating 2023 as the baseline by which we'll measure sales performance. And rather than rank brands vs. their finishing order in 2022, when supply-chain and inflationary issues still played havoc with sales figures, we're starting 2024 off with a clean slate.  The mainstream luxury segment is always a dogfight, but with their varied approaches to electrification all of the major luxury brands are in the midst of reshaping the premium landscape. Who is doing it right? Well, according to U.S. shoppers, the usual suspects are up to their old tricks.

BMW considering North American engine plant?

BMW may be set to expand its US operations with a new engine plant, Bloomberg reports. The Bavarian automaker already has its Spartanburg, SC factory which builds the company's X3, X5 and X6 crossovers. According to the story, Mexico is also under consideration for the BMW engine factory, with the report claiming a final decision will be made in 2014.
"Establishing local motor manufacturing abroad is more complex than assembling cars, but it's a logical step for them to eventually start making engines in markets where they're expanding vehicle production," Juergen Pieper, an analyst for Bankhaus Metzler tells Bloomberg. Building engines in the US or Mexico would save BMW from having to ship engines for some of its most popular models across the Atlantic.
BMW, for its part, hasn't said anything concrete. Spokesman Mathias Schmidt is quoted in the story saying, "As part of our long-term growth strategy, we're frequently looking at different countries for possible locations of future production facilities. No decisions have been made yet, though, for an additional plant."

2015 BMW Alpina B6 xDrive Gran Coupe priced from $118,225* [w/poll]

If you're in the market for a high-performance BMW and you live in Europe, you've typically had two range of options at your disposal: you could go for one of BMW's own M models, or turn to Alpina. Though technically independent of BMW, Alpina is about as close to the manufacturer as a tuner can get, and many of its models are offered through BMW's own dealer network.
That's overseas, but in the North American market, BMW has typically taken a different approach, offering just one Alpina model - the B7 - to fill in for a lack of M7 performance sedan. That all changes, however, with the debut of the BMW Alpina B6 xDrive Gran Coupe.
Slotting in alongside the M6 Gran Coupe, the Alpina B6 xDrive Gran Coupe is marginally more expensive and slightly less powerful, but makes up for those relative (and negligible) shortcomings in spades. Both are based on the 6 Series Gran Coupe and both pack a 4.4-liter twin-turbo V8, but with key differences. Where the M6 produces 560 horsepower, the Alpina offers 'only' 540. But where the M6 channels 500 pound-feet of torque to the rear wheels through a seven-speed dual-clutch transmission, the Alpina drives 540 lb-ft to all four wheels through an eight-speed automatic.