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BMW's DTM champ swaps rides with Mini's Dakar winner

BMW may not race in F1 any longer, and it doesn't compete with Audi and Porsche in the LMP1 class at Le Mans. It even shut down Mini's short-lived effort on the World Rally Championship. But that doesn't mean it doesn't race at all. In fact it's the current reigning champion both in DTM and at Dakar. So to highlight its varied motorsport programs, the German automaker had two of its top drivers swap rides. German driver Martin Tomczyk, who won the DTM title in 2011 and now drives for BMW, took to Nasser Al-Attiyah's Mini All4Racing Countryman on the sand dunes of Dubai. Meanwhile the Qatari driver, who has won the Dakar Rally two times now, took to the wheel of Tomczyk's BMW M4 DTM around Oschersleben in Germany. They even repeated the game of musical chairs at Hockenheim over the weekend. If anything, the promo clip shot by Red Bull just goes to show how different the varied racing machinery can be, and the challenges posed to racing drivers switching between disciplines. But lessons aside, it's a cool clip, so check it out above. Two champions swap cockpits: Martin Tomczyk drives the MINI ALL4 Racing, Nasser Al-Attiyah the BMW M4 DTM. Munich (DE), 1st May 2015. From asphalt to sand and back again: BMW DTM driver Martin Tomczyk (DE) and MINI ALL4 Racing ace Nasser Al-Attiyah (QA) both entered unfamiliar territory and took each other's cars for a test drive. As part of a video shoot for BMW Motorsport Premium Partner Red Bull in Dubai (AE), Tomczyk, a proven master of his trade on asphalt as the 2011 DTM Champion, took the wheel of the MINI ALL4 Racing, with which X-raid has won the famous Rally Dakar the last four years. During DTM testing in Oschersleben (DE), Al-Attiyah was given the opportunity to drive Tomczyk's BMW M Performance Parts M4 DTM. Two wins at the Rally Dakar are just some of the successes the rally driver from Qatar has had to date. He followed up his first victory in 2011 by winning in the MINI ALL4 Racing in January 2015. "Driving the MINI ALL4 Racing through the sand and over the dunes in Dubai was a fascinating experience and was so much fun," said Tomczyk. "The car has an incredible amount of torwue – and the test in the dunes was an amazing adrenalin rush even for an experienced race driver such as myself. It's totally different to driving on a circuit.

Recharge Wrap-up: Venturi to break electric world record, app shows where bike lanes are needed

Electric automaker Venturi hopes to post a new electric land speed record this week, despite Bonneville Speed Week being cancelled. The VBB-3, developed with Ohio State University, is powered by two 1,500-hp electric motors. If the salt flats are sufficiently dry, the team hopes to set a new electric world speed record of over 600 kilometers per hour (373 mph), and possibly 700 kph (435 mph). The Venturi BB-2.5 set a record of 495 kph (307 mph) in 2010. Read more at Electric Autosport, and keep abreast of Venturi's progress at its Twitter account. A new app is trying to fix Wiesbaden, Germany's bike problem. A bike organization named the city the worst in the world for cycling. In response, a local group developed an app that uses crowdsourced routes to suggest where bike lanes and paths should go. The app tracks users routes as they ride, and maps them to show where the city could benefit from improving its infrastructure. The app and its results have the attention of government officials, too. See the video below, or read more at Fast Company. BMW has delivered the first i8s at the Pebble Beach Concours d'Elegance in California. The first customers include Roger Penske, Rick Hendrick and Tony Fadell (founder and CEO of Nest). The lucky new owners were also treated to a gourmet meal from Chef Thomas Keller, who was also among those to receive the i8 at the event. As mentioned, BMW also auctioned off a special edition i8 at Pebble Beach for $825,000, considerably more than the car's base MSRP of $135,700. Read more in the press release from BMW, below. Uber's Berlin ban has been suspended by a local court. The city banned the car-hailing app for failing to meet passenger safety standards. The court will now decide whether to uphold the ban or toss it out. This was the second time this year that Uber had been deemed unlawful in Berlin. Uber continued to operate throughout its ban, despite threats of fines. If upheld, Uber could be fined $34,000 for picking up a passenger. Read more at The New York Times. BMW Delivers First BMW i8 Sports Cars in the U.S. at Pebble Beach Concours d'Elegance. Chef Thomas Keller, Roger Penske and Rick Hendrick Among the First to Take Delivery of the Revolutionary BMW i8 Plug-In Hybrid. Woodcliff Lake, NJ – August 15, 2014... Today, BMW delivered the first plug-in hybrid BMW i8 sport cars at Pebble Beach Concours d'Elegance, the world's premier celebration of the automobile, in Carmel, Calif.

2014 BMW 328i xDrive Gran Turismo

"The Ultimate Driving Machine" has been BMW's tagline for nearly 40 years. Launched in the 1970s, the marketing campaign was a stroke of genius by ad firm Ammirati & Puris, as the phrase helped differentiate the imported Bavarian cars from their fellow European rivals by subtly pointing out that Mercedes-Benz and Audi were offering luxury models, while BMW was selling sporty and youthful driving dynamics. The campaign worked - some would argue that stands among the most effective ad campaigns ever - and countless Baby Boomers embraced the brand's fun-to-drive image by taking delivery of the company's new models.
BMW still boasts that its vehicles are "The Ultimate Driving Machine" four decades later, but the brand is very different today. It offered just a few model lines in the mid-1970s, and only a handful of vehicles within. In 2014, the automaker offers an exhaustive range comprised of nearly a dozen lines with almost 50 different models. To survive and thrive, BMW has decided it must massively broaden its appeal.
One of the latest arrivals to BMW's ever-growing stable is the 2014 3 Series Gran Turismo. The five-door hatchback is best thought of as a smaller version of the company's 5 Series Gran Turismo built on stretched 3 Series platform that, in the case of this test car, shares the running gear of the 328i xDrive sedan. On paper, the five-passenger vehicle checks all the proper boxes with regards to performance, utility and economy. But does this family-focused 3 Series still deliver driving dynamics that qualify it for the title of Ultimate Driving Machine?