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BMW reveals full details on M235i Racing

We were suitably excited when BMW first announced the imminent arrival of the M235i Racing. After all, what's not to like about a factory-prepared racecar with 333 horsepower you can pick up for just eighty grand? Now BMW has released the full details on the latest addition to its racing portfolio, where it joins the M3 DTM, M3 GT4, Z4 GTE/GT3 and 320 TC in a growing family of competition machinery prepared by BMW Motorsport.
Based on the new 2 Series coupe, the M235i Racing is the first M Performance model for the track, and boasts the line's most powerful engine: the 3.0-liter twin-turbo straight six has been optimized to 333 horsepower and 332 pound-feet of torque. A mechanical limited-slip differential helps transfer the power to the track surface, along with race-tuned ABS, DSC and traction control.
Four-pot calipers up front and two-pot calipers in the rear shave off speed for the corner and are packed inside the 18-inch alloys, with KW dampers and H&R suspension components. Inside there's a six-point racing harness and Recaro bucket surrounded by an FIA-certified roll cage, and customers can even have an extra seat installed to take passengers for ride-alongs. All of which can be yours for €59,500.00 - equivalent to $82k at today's rates, before taxes.

2014 BMW 4 Series Coupe images leak out

Because embargoes were apparently made to be broken, images of the 2014 BMW 4 Series coupe have leaked onto the Internet ahead of the car's official debut thanks to Car Design News' Facebook page. As you'll recall, the 4 Series is the replacement for the outgoing 3 Series coupe, its nomenclature falling in line with the rest of BMW's lineup, where coupes and convertibles will be set apart from their sedan counterparts by one number.
As we can see in the photos, the 4 Series takes a lot of its design cues from the 3 Series on which it is based, but there's a lot more in the way of attractive body sculpting, and this production model stays true to the original 4 Series Coupe Concept that we saw at the Detroit Auto Show earlier this year.
We don't have official details to divulge just yet, but we can discern from the photos that the range-topping coupe will be the 435i model, likely powered by BMW's turbocharged 3.0-liter inline-six from the 335i. There will no doubt be a 428i model with a 2.0-liter turbo-four underhood, and we expect BMW to offer its xDrive all-wheel-drive system on both models. Much like the 3 Series, a variety of trim levels will be on offer, including a top-spec M Sport trim that you can see painted in Estoril Blue here.

BMW introducing i8 to US with Hello Future Olympics ad

It's not all unfinished hotel rooms and unconventional toilet situations at the Sochi 2014 Olympic Winter Games. During the broadcast of the opening ceremony tonight, BMW is going to introduce the American TV audience to its plug-in i brand of vehicles. Of course, since we have things like Twitter and YouTube (which the Russian hosts might not be too happy about), you can already see the first spot below. BMW is going all-in on its Olympics ads, saying the campaign is the company's "largest media investment of the year." The first ad, called Hello Future, sets the words of science fiction author Arthur C. Clarke to an array of futuristic cityscape visuals before flashing the i8 onto the screen. Two other spots – called SHHH and Sightings – will also debut during the Games. Those have not yet been placed online, but BMW says that Sightings is about people "trying to describe something they have never seen before; something remarkable and other-worldly" (i.e., the plug-in i8). SHHH, on the other hand, is a short romance, about a "boy who sneaks out in his dad's quiet and all-electric BMW i3 as he tries to impress his dream-girl with the ultimate joyride. In the end, the joyride helps him win the girl." There's a twist, of course, which you can read about in the press release below or just wait until it appears on screen, trying to break through the banal advertising landscape, over the next few weeks. BMW has other connections to the Sochi Olympics as well, including designing the two-man bobsled used by the US Olympic team. There's a contest running regarding that project over on BMWTimeTracker. BMW Debuts BMW i Brand Campaign During NBC's Broadcast of the Sochi 2014 Olympic Winter Games First-Ever U.S. Television Commercials for BMW i to Begin Airing on February 7. WOODCLIFF LAKE, N.J., Feb. 7, 2014 /PRNewswire/ -- BMW of North America, the Official Mobility Partner of the United States Olympic Committee (USOC), will tune into the Opening Ceremony of the Sochi 2014 Olympic Winter Games tonight at 7:30pm ET on NBC, which is expected to be one of the most-watched television events of 2014. During NBC's broadcast of the event, BMW is officially launching the brand campaign for the revolutionary BMW i brand with its largest media investment of the year.