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2014 BMW 3 Series Gran Turismo [w/video]

BMW Gets Much Closer To The GT Look And Feel It Seeks
The 2014 BMW 3 Series Gran Turismo is being launched to a pretty cynical automotive press brigade. You know it. We know it. Heck, even BMW knows it. We've just returned from driving it on the rather unforgiving and sometimes nasty roads of Sicily, and even before we got behind the wheel, many of our media colleagues were busying themselves doubting the 3 GT's very raison d'être. So, despite the always excellent Sicilian hospitality, the day's atmosphere was kind of fragile.
While the press in attendance seemed determined to nail every product expert to the wall for having been even tangentially associated with the larger 5 Series Gran Turismo, it seemed that BMW decided ahead of time to not introduce such a sensitive discussion topic. That strategy would do little to smooth things over as everyone started digging for dirt on BMW's so far clumsy Gran Turismo franchise.

BMW introducing i8 to US with Hello Future Olympics ad

It's not all unfinished hotel rooms and unconventional toilet situations at the Sochi 2014 Olympic Winter Games. During the broadcast of the opening ceremony tonight, BMW is going to introduce the American TV audience to its plug-in i brand of vehicles. Of course, since we have things like Twitter and YouTube (which the Russian hosts might not be too happy about), you can already see the first spot below. BMW is going all-in on its Olympics ads, saying the campaign is the company's "largest media investment of the year." The first ad, called Hello Future, sets the words of science fiction author Arthur C. Clarke to an array of futuristic cityscape visuals before flashing the i8 onto the screen. Two other spots – called SHHH and Sightings – will also debut during the Games. Those have not yet been placed online, but BMW says that Sightings is about people "trying to describe something they have never seen before; something remarkable and other-worldly" (i.e., the plug-in i8). SHHH, on the other hand, is a short romance, about a "boy who sneaks out in his dad's quiet and all-electric BMW i3 as he tries to impress his dream-girl with the ultimate joyride. In the end, the joyride helps him win the girl." There's a twist, of course, which you can read about in the press release below or just wait until it appears on screen, trying to break through the banal advertising landscape, over the next few weeks. BMW has other connections to the Sochi Olympics as well, including designing the two-man bobsled used by the US Olympic team. There's a contest running regarding that project over on BMWTimeTracker. BMW Debuts BMW i Brand Campaign During NBC's Broadcast of the Sochi 2014 Olympic Winter Games First-Ever U.S. Television Commercials for BMW i to Begin Airing on February 7. WOODCLIFF LAKE, N.J., Feb. 7, 2014 /PRNewswire/ -- BMW of North America, the Official Mobility Partner of the United States Olympic Committee (USOC), will tune into the Opening Ceremony of the Sochi 2014 Olympic Winter Games tonight at 7:30pm ET on NBC, which is expected to be one of the most-watched television events of 2014. During NBC's broadcast of the event, BMW is officially launching the brand campaign for the revolutionary BMW i brand with its largest media investment of the year.

BMW i3 REx can be hacked to offer more miles, AM radio

If you're a BMW i3 REx owner who's willing to risk voiding your warranty, there's a low-level hack that offers up an interesting question. Which is worth more, an extra 20 miles or so of range from the gas-powered range extender or the ability to listen to local sports, like, for example, the iconic Vin Scully on Los Angeles Dodger broadcasts? The choice might be easy for Dodger fans, but it could be a bit more challenging anyone ready to make a road trip. The i3 REx is considered a zero-emissions vehicle under the odd rules from the California Air Resources Board (an important category for automakers) because the miles provided by the gas-powered range extender are about equal to the single-charge range of the vehicle's battery, Green Car Reports says. Some enterprising folks have figured out how to modify the software to tweak the car's capabilities. That means that instead of being able to put in only 1.9 gallons of fuel at a time into the tank, you can put in 2.4 gallons, allowing for that extra 20 miles of driving range. Additionally, the i3 REx's software suppresses AM radio because of potential electromagnetic interference from the electric drivetrain. But, again, that can be reversed with a few tweaks to the software. We need to give out a warning, though: messing with these sorts of software settings is a good way to void your warranty. So, if you're in LA and thinking about enjoying that Dodger (or, dare we say, Giant) broadcast and a few extra driving miles, make sure to figure in all of the factors. Related Video: Featured Gallery BMW i3 Coupe Concept: LA 2012 View 18 Photos News Source: Green Car Reports Green BMW Electric California warranty range extender software