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Gus Van Sant casts the BMW i8 in soft light

BMW has spent the better part of a century building its reputation with fossil-burning transportation, but now it's banking heavily on the success of its new i family of electric vehicles. In order to succeed, it will need to sell examples of the i3, but sell the idea with the i8. And in order to do so, it is going to need some out-of-the-box promotional thinking. And that's just what it seems to have done with this latest campaign of television commercials.
The series of three (or at least that's how many have been released thus far) ads wax more poetic than most of the car ads we've seen. But while they might skimp on the technical details, they don't skip over the talent. The videos are the work of Oscar-nominated director Gus Van Sant, the cinematic artist best known for films like Good Will Hunting, Milk and Finding Forrester.
Van Sant has also solicited the voices of Sam Hazeldine (Caleb from Resurrection), Sting's daughter Mickey Sumner (Sophie from Frances Ha) and Michael Pitt (Jimmy from Boardwalk Empire), but doesn't hide them behind the microphone in the recording studio. Instead they serve as the face of Bavaria's new hybrid sports car, and the results are rather stunning. See for yourself in the trio of videos below.

First BMW i8 in US sells for $825,000

Here are some numbers. The standard BMW i8 starts at starts at $135,700. The first i8 in the US was auctioned off at the Pebble Beach Concours d'Elegance this past weekend and the auctioneers, Gooding & Company, said before the gavel was lifted the fist time that they expected the i8 with unique Frozen Grey Metallic and other upgrades to raise between $150,000 and $200,000 for the Pebble Beach Company Foundation. Turns out, the car eventually sold for $825,000 to an unnamed buyer. Along with the honor of having the first i8 on these shores, the special plug-in hybrid comes with Dalbergia Brown leather upholstery, a set of Louis Vuitton luggage and something called a "professional edition" charging station along with laser headlights (subject to regulator approval). A number of other i8s were delivered to a few wealthy car shoppers who managed to make their way to Pebble Beach over the weekend, including automotive guru Roger Penske and Nest CEO Tony Fadell. The special edition was presented at the auction by Jay Leno and BMW North America president and CEO, Ludwig Willisch. You can't put a price on that. Just kidding. You can, and it's apparently $825,000.

2015 BMW S 1000 RR looks to retain sportbike supremacy

The BMW S 1000 RR is already a pretty potent member of the superbike ranks, but BMW is revealing a host of upgrades for this two-wheeled lightning bolt at the Intermot 2014 motorcycle show that should make it even faster.
The biggest additions to the latest 1000 RR are its new cylinder head, lighter valves and different intake cam to tweak even more power from the bike's 1.0-liter, four-cylinder engine, and BMW now rates it at a claimed 196 horsepower (or 199 horses if you go with the European measurement, converted from 146 kilowatts), a boost over the first-gen's 193 ponies, and 83 pound-feet of torque through a six-speed gearbox. Those adjustments would probably be enough to make the cycle a tick faster alone, but the Bavarian engineers also cut 8.82 pounds (4 kg) to bring the motorcycle's weight with a full tank of fuel to a feather-light 450 pounds. Much of that diet comes from the redesigned exhaust that cuts about 6.6 pounds off the scales.
Cradling that tweaked engine is a redesigned, lighter frame with fully adjustable springs. The bike also comes standard with Race ABS, stability control, seven-step variable traction control and three riding modes. In terms of styling, all of these changes are communicated through an updated fairing with repositioned, though still asymmetric, headlights.