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Mystery shoppers love Infiniti, hate Tesla

Infiniti, followed by Lexus tied with Mercedes-Benz took the top two spots for best sales experience according to mystery shoppers from the latest Pied Piper Prospect Satisfaction Index, while EV manufacturer Tesla recorded the lowest overall score. Not surprisingly, premium brands dominated the top ranks. Including the three already mentioned, luxury brands occupied seven of the top ten spots and included Audi, BMW, Porsche, and the only American brand to crack the upper echelon, Cadillac. Toyota, Volkswagen, and Nissan rounded out the first ten positions. The news for domestic automakers isn't good. Aside from Caddy, the only other star-spangled automaker to score above the industry average is Chrysler. The rest of FCA, most of GM, and all of Ford fell below the line. But Pied Piper's mystery shoppers handed Tesla the biggest walloping – the company is ten full points below the next lowest brand, Volvo, and its score of 86 is 17 below the average of 103. It's baffling, considering the company's touted direct-sales model. "Tesla leaves me scratching my head," Fred O'Hagan, Pied Piper's president and CEO, told Wards Auto. "They own all of their stores, so you would think each one would be doing the same thing. But they're not. Tesla is consistent in its inconsistencies." O'Hagan added that there's a "huge variation" in Tesla's store-to-store effectiveness, and that in some cases, shoppers found showroom workers that acted more like "museum curators," Wards Auto reports. It might be popular to call Tesla the Apple of the car world, but based on Pied Piper's work, the brand has a long way to go to emulate the uniform shopping experience of an Apple Store. The news might be bad for Tesla, but even for the brands that scored below average, there's cause for celebration. Only Tesla and Mini lost points in this year's rankings, and only Mercedes and Lincoln held steady. Every other brand, including Infiniti, which topped the index for the first time, gained at least one point. The biggest improvements belong to Porsche, Land Rover, and Mitsubishi, which all jumped five points. Pied Piper's annual Prospect Satisfaction Index uses mystery shoppers – over 6,100 this year – from across the country to assess dealers and generate rankings from over 50 individual factors. News Source: Pied Piper via WardsAuto Green Audi BMW Cadillac Chrysler Infiniti Lexus Mercedes-Benz Nissan Tesla Toyota Car Buying Car Dealers study

BMW discussing new plant with Mexican authorities

Drawn in by low wages and manufacturing costs, BMW could be the next automaker to set up a manufacturing facility in Mexico. Automotive News is reporting that the German automaker has had discussions with local Mexican governments regarding a possible assembly plant, but there is no word as to when a decision may come down. Last we heard, BMW was reportedly looking to build the 3 Series in Mexico.
A key determining factor for this new plant is a free-trade agreement between the US and Europe, which according to the article, would give BMW better "flexibility and cost structure" to open another plant in North America. In terms of luxury automakers, Audi is currently building a new plant in Mexico and Mercedes-Benz is considering opening one in conjunction with Nissan for the CLA-Class, and in the bigger picture, Honda and Mazda are also preparing to kick off vehicle production in Mexico.

Behind the Scenes of BMW's 'Drift Mob,' Part 2 [w/video]

After spending four days practicing about a dozen drift stunt moves in a parking lot for an upcoming BMW "Drift Mob" internet mini-film, Rhys Millen, Sam Hübinette, Dai Yoshihara, Rich Rutherford, and Conrad Grunewald are finally ready for show time. We are brought to the huge urban traffic circle to see the stunts performed midway through the day to observe for a couple of hours.
The undertaking is massive, with multiple cameras set up, scores of crew members, a helicopter filming from above, a rigged pickup for car-to-car shots, sidewalks lined with security and plenty of curious onlookers, and oh, yeah, a major intersection of a top world city shut down for an entire weekend.
The five drifting legends are nestled in their identical red BMW M235i coupes, which have been modified with special handbrakes but essentially nothing else you can't get on a stock version, and are listening to direction from director Mic Rodgers and stunt coordinator Riley Harper. We're basically given free rein of the set, to shoot the cars, the drivers, and at one point, even hopping in with Yoshihara for one of the admittedly more tame stunts. Even then, the g-forces are so severe that they flip our cameraphone's video recording from landscape mode to portrait. Yes, this is a pretty cool day to be reporting on cars, and as we said during our first installment of our behind the scenes coverage of Drift Mob, we're honored to be the only US media outlet here to tell the tale.