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BMW planning Zhi Nuo Chinese sub-brand, may export models

Automakers continue to pour big money into the developing market that is China, and new sub-brands born of joint ventures with domestic partners crop up on what seems like a weekly basis. The latest? According to reports, BMW and its Chinese ally Brilliance are forming a new sub-brand called Zhi Nuo ("The Promise") that will likely rely on existing or older BMW products as a basis for new models.
Previous reports had indicated that the sub-brand could build its offerings based on an older 3 Series model (presumably the E90 series), but newer rumors have the X1 crossover (shown) factoring in. The Zhi Nuo brand could receive its official unveiling as soon as later this month at the Shanghai Motor Show.
Perhaps most interestingly, Automotive News Europe reports that the automaker's ambitions for Zhi Nuo may extend beyond China's borders. It's not clear what markets BMW may be eying, but executives admit the company hasn't ruled out Europe.

BMW sets Guinness record for longest drift with new M5 [w/video]

In September of 2011, Chinese drifter Wang Qi broke the Guinness record for the world's longest sustained drift, doing 13 laps inside the Olympic Center Stadium in Tianlin, China for 5,802.3 meters. That was broken in February of this year by Abdo Feghali in Abu Dhabi drifting a new Chevrolet Camaro around a skidpad for 11,180 meters - almost seven miles. In March, BMW decided it wanted the record "back in the US," and set up a course at its BMW Performance Driving School near Greenville, South Carolina to get the job done. On May, 11 it was Mission Accomplished when Performance Center driver Johan Schwartz drifted an M5 around a skidpad continuously for 51.3 miles.
Despite that accomplishment, we're pretty sure that professional drifter Vaughn Gittin, Jr. isn't impressed. The way Guinness defines "drifting" can also describe a donut, which is effectively the kind of drifting that's been done for these last three records. BMW went even further by watering down the surface of the track, reducing the skill required and the need to change tires during the effort. On the other hand, you can't drift a car for long in a straight line, but perhaps there should be some clarification or classifications added to the milestones.
There's a short video below taken during the record-breaking run, and a press release from the company that did it.

BMW Concept 4 Series Coupe proves that 3-2=4

BMW may be calling this 4 Series Coupe a concept, but take a long, hard look - this will be the car that replaces the 3 Series Coupe in the automaker's lineup. Don't let that number change trip you up. This car will have all the basic elements of what makes a 3 Series coupe so popular, and while this isn't technically the production model (there are still come conceptual elements and we don't have powertrain details), it's pretty much what we can look forward to seeing out on the road very soon. And honestly, the naming strategy isn't that weird (though it's still plenty odd) - BMW will be using even numbers for all its coupes and convertibles moving forward. 1 Series, meet 2 Series. And when a 3 Series loses two doors, it becomes a 4 Series.
Dimensionally, the new 4 Series coupe is 1.7-inches wider, half an inch shorter in overall height, and rides on a 2.0-inch longer wheelbase. It's a really pretty thing, with bold, aggressive body sculpting up front, and a rear deck that's sort of like a downsized version of the larger 6 Series two-door. It's all very handsome, but we'll reserve final judgment until we see the production version with its likely smaller wheels and possibly toned-down visuals.
We don't yet have powertrain details, but we fully expect the 2.0-liter turbocharged four-cylinder and 3.0-liter turbo-six to carry over in 328i 428i and 435i guise. Though remember, other 3.0-liter models in BMW's range use 40i designation, so we could possibly be looking at a 440i Coupe, instead. We won't know until the production car officially bows later this year.