2005 Bmw Z4 3.0 on 2040-cars

Auto blog

Car subscription services: A slow, expensive start — but the potential is huge

Americans are used to paying for subscriptions — to magazines and cable television, for instance — but experience shows they'll cancel when the price of admission gets too high, or there are more tempting alternatives. Cord cutters ditched nearly 1.5 million pay-TV subscriptions in 2017, according to a survey by Leichtman Research Group. Cable TV started out cheap with basic offerings, and then got expensive. The auto industry's subscription offerings are new, but they're starting out costly, and not price-competitive with traditional leasing. The upside is that they take the hassle out of car ownership for busy people by letting the service take care of maintenance, insurance, licensing and taxes. And they give consumers choice, often allowing relatively painless switches between different cars in the automakers' lineup. Subscription services also point the way toward an ownership-free auto experience, and offer an easy transition to a potential world where ride- and car-sharing will be dominant. Subscriptions are here to stay, but consumers may take a while to "get" them. Lincoln's subscription service for lightly used 2015 to 2017 models, offered through the Ford-owned Canvas beginning this year, got off to a slow start. Many early subscribers canceled. Last month, Cadillac announced it would " temporarily pause" its $1,800-per-month Book subscription service for "adjustments" as of December 1. According to the Wall Street Journal, "Snags with the back-end technology used to support the service made some customer-service functions tedious and time-consuming, adding costs for the company." The challenge for automakers is to come up with a strategy that offers consumers a compelling, affordable option to regular ownership, and one that can also make a profit. I think they'll find that sweet spot, but they're not there yet. Jack Nerad, former executive editorial director at Kelley Blue Book and author of " The Complete Idiot's Guide to Buying or Leasing a Car," points out that "A lot of people expected that subscriptions would be very valuable for people who wanted inexpensive transportation, but the reality is quite the opposite. Subscriptions are offering more choices for the wealthy.

Toyota's chief engineer wants the Supra name back

There's no guarantee that Toyota's forthcoming sports car will revive the Supra name. For all we know, it could be some senseless alphanumeric. But there's at least one powerful voice among Toyota's developers pushing for a new Supra – Global Chief Designer Tetsuya Tada. Tada-san, a died-in-the-wool sportscar enthusiast known as the father of the Toyota 86, is fighting for the iconic nameplate. He told Australia's CarAdvice, "I love the Supra and I love the Supra name. It's historically important to Toyota. We're pushing for the name Supra for the new car we are developing with BMW." This is a good thing. There are too many brands willing to throw away prestigious vehicle names in favor of trendy but less endearing alphanumerics. We hope Toyota follows Tada-san's advice and brings the Supra name back. Besides sending enthusiasts around the globe into a fit of chop licking by merely mentioning the Supra name, Tada-san also gave a few insights about how work on the car, which Toyota is developing alongside BMW, is going. "I'd say the partnership is going well, very smooth," Tada-san told CarAdvice. But despite the cooperation between the two very different brands, the resulting vehicles should be unique, which is something Toyota's engineering boss supports. CarAdvice sees this as further support for rumors that Toyota's variant of the jointly developed car will lean more towards performance, potentially with a twin-turbocharged Lexus V6. The BMW version, supposedly called the Z5, will hew more towards a grand tourer's roll, succeeding the current Z4 and combatting the new Audi TT and Mercedes-Benz SLC. CarAdvice expects the Z5 to debut first, likely later next year, while the Supra probably won't show up until 2018. Related Video: News Source: CarAdvice BMW Toyota Coupe Performance bmw z5 tetsuya tada

BMW discussing new plant with Mexican authorities

Drawn in by low wages and manufacturing costs, BMW could be the next automaker to set up a manufacturing facility in Mexico. Automotive News is reporting that the German automaker has had discussions with local Mexican governments regarding a possible assembly plant, but there is no word as to when a decision may come down. Last we heard, BMW was reportedly looking to build the 3 Series in Mexico.
A key determining factor for this new plant is a free-trade agreement between the US and Europe, which according to the article, would give BMW better "flexibility and cost structure" to open another plant in North America. In terms of luxury automakers, Audi is currently building a new plant in Mexico and Mercedes-Benz is considering opening one in conjunction with Nissan for the CLA-Class, and in the bigger picture, Honda and Mazda are also preparing to kick off vehicle production in Mexico.