2005 Bmw Z4 2.5i Convertible 2-door 2.5l on 2040-cars

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Confident new Cadillac marketing boss ready to take on Tesla, BMW

When there's a former BMW executive heading Cadillac's efforts to boost sales of its only plug-in, it's a pretty safe guess that the marketing emphasis won't be on environmental friendliness and tree-hugging tendencies. The General Motors luxury brand has appointed ex-Bimmer executive Uwe Ellinghaus to be its marketing chief late last year, and the German-born Ellinghaus is now saying that he's targeting potential customers of Tesla Motors, in addition to BMW, for potential growth in sales of the Cadillac ELR extended-range plug-in. Appointed to Cadillac's head of marketing last November, Ellinghaus recently told Advertising Age that GM needs to highlight the Cadillac's looks and performance. He complimented Tesla for putting more emphasis on those attributes in the Model S than on its lack of emissions or lack of refueling costs (but Tesla hasn't shied away from highlighting the EV's savings). Ellinghaus says that trying to gear advertising "for people who are tree-huggers and green-wash an entire brand" won't be successful. You don't say. So far, the ELR hasn't made much of a dent in US car sales. Through May, Cadillac, which spent about $280 million on all of its US marketing last year, sold 293 units, whereas Tesla had been approaching the 11,000-unit figure for the Model S. With that in mind, Cadillac may be working on a sportier version of the ELR, as spy shots of a test vehicle from May revealed larger brakes and wheels. You can read our First Drive impressions of the ELR here.

BMW, Mini aim to sell million cars off new FWD platform

Mini sold 301,526 cars in 2012; BMW sold 1.54 million of its own models. According to a piece in Autocar, analysts say the coming UKL1 platform that will form the skeleton of the third-generation Mini Cooper and coming front-wheel drive BMW 1 Series could be responsible for "more than 900,000 cars per year" all by itself.
That sale fire is fueled by the UKL1 wearing up to twenty-three bodies in total between the two brands, 11 for Mini and 12 for BMW, rendering hatchbacks, sedans, coupes, convertibles, wagons, crossovers and people-haulers from about 12.5 feet to 14.5 feet. In April the VP of Mini USA said we might find some current models don't make it to a next generation, but a graphic accompanying the Autocar story has them all there. If it's correct, then those 23 models will only base model lines and don't account for different engines and four-wheel-drive options for each model.
The big changes that would perhaps mean big sales for the Mini line are a five-door hatch with two smaller rear doors for children, the sedan talked about last year for Asian markets and an MPV perhaps wearing the "Traveler" name that could send the Countryman in a more SUV-like direction.

Car dealers, factories and ports close in the path of Hurricane Florence

Hurricane Florence has caused CarMax to close four stores in North Carolina, South Carolina and Virginia. The closed locations are in Myrtle Beach, Charleston, Winterville and Virginia Beach. It is possible for the company to close more stores, reports Automotive News. Daimler and Volvo have also shuttered their manufacturing facilities in the region to prepare for Florence. The storm is expected to reach North Carolina and South Carolina today or tomorrow. Automotive News says every coastal car dealer it reached on Tuesday was closing, and others not in the projected landfall area were monitoring the situation. There are approximately nine million vehicles in operation in the area that Florence is expected to hit, with a vehicle density of 162 vehicles per square mile. It is likely that not as many vehicles will be lost as during hurricanes Harvey and Irma, as population is less dense; areas affected by those storms had over 300 vehicles per square mile. The chief economist of Cox Automotive told Automotive News that some 20,000 to 40,000 vehicles could end up flooded if Florence keeps its path; however, recent reports have indicated Florence has weakened to a category 2 hurricane on Thursday. Tesla has again unlocked more range for some of its older models to make evacuation easier; the same was done a year ago in preparation for Hurricane Irma. As well as automotive manufacturers and dealers, automotive transport providers are readying for the storm and clearing cargo away. The container and auto terminals at Port Charleston will be closed from Thursday to Saturday, affecting part shipments to the BMW manufacturing facility in Spartanburg; BMW's spokespersons have said no production disruption is expected. Parts are delivered via railroad to Spartanburg by Norfolk Southern, which is also suspending operations for the time being. Vehicle hauler United Road has moved its rigs to safer regions and suspended deliveries, and car carrier vessels are trying to make it away from the storm's path in time. Related Video: News Source: Automotive NewsImage Credit: NASA via Reuters Auto News Plants/Manufacturing BMW Mercedes-Benz Volvo Car Buying