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BMW adds on-street parking to DriveNow carsharing in SF

BMW is putting a new spin on the concept of the San Francisco treat. The German automaker cut a deal to clear out 80 street-parking spaces for its DriveNow car-sharing program in the notoriously parking-constrained City by the Bay. Bimmer is also more than doubling its all-electric ActiveE car-sharing fleet in San Francisco to 150 vehicles from 70. Starting later this month, customers will be able to access the DriveNow website or app to find, reserve and park the electric Bimmers on certain streets in San Francisco's Mission district. Once the car is ready to be turned back in, the vehicle's in-car screen will also indicate what "drop-off" zones the driver can use to end the reservation. It's all very high-tech, and BMW is looking to expand the program to other San Francisco neighborhoods like Bernal Heights, the Haight, Noe Valley and Potrero Hill. There's also a contest for users to name the 80 new vehicles, but it involves a really complicated lettering system. "New" here means new to DriveNow, since these ActiveE electric vehicles are really those that were, until recently, used by the Electronauts in BMW's EV leasing program. Since those leases are ending, the cars need to go somewhere. We think carsharing is a great home for them. BMW, which also runs DriveNow in the German cities of Berlin, Hamburg, Cologne, Munich and Dusseldorf, said in March that it was looking to add the service to as many as 15 more cities in Europe as well as another 10 in the US. BMW debuted DriveNow in San Francisco in August 2012, though parking the cars has always been an issue. Check out BMW's press release below. BMW Group's DriveNow Car-Sharing Service Expands to Street Parking in San Francisco. San Francisco Mayor Ed Lee and BMW Group board member Dr. Ian Robertson provided details about DriveNow at a news conference on ... Eighty All-Electric BMW ActiveE Vehicles Added to the DriveNow Fleet to Increase the Convenience of Finding and Parking Emission-Free Cars. San Francisco, CA – May 8, 2014... BMW Group subsidiary DriveNow, a flexible, premium car-sharing program, will expand to offer street parking in multiple neighborhoods in San Francisco, beginning in select areas of the Mission District and will add 80 electric BMW ActiveE vehicles to the existing fleet, increasing the total number of ActiveE vehicles in the San Francisco Bay Area to 150. DriveNow members will have the opportunity to name the 80 electric vehicles in a two-week social media challenge.

BMW and Mini shuffle NA management, McDowell to retire

BMW and Mini recently shuffled top personnel in their design departments, and now BMW of North America will reorganize its management to improve customer relations. Peter Miles (pictured), currently the executive vice president of operations, will take a newly created position, vice president of sales channel development and customer relations, while Jim McDowell, vice president of Mini of the Americas, will retire.
Chris Koenders, president of BMW Group Netherlands, will move take Miles' spot as executive vice president of operations. David Duncan, western region vice president, will take McDowell's job as vice president of Mini of the Americas. Finishing off the management switcharoo is Peter Witt, who will move from his current position as Managing Director of BMW Sweden to take Duncan's job as western region vice president.
"We are intensifying our customer-driven focus and these changes will influence the entire organization to continue improving all phases of the customer journey from prospect to purchase and throughout the ownership cycle," says Ludwig Willisch, president and CEO of BMW NA. For more information on the management reorganization, check out the press release below.

2015 BMW M3 and M4 configurator launched, no lunch hour safe

BMW has just made your lunch break a little more interesting by launching the configurators for the M3 and M4. Pricing and options for the new sports coupe and sedan was revealed just a few days ago, but it's always more fun to see the visual effect your personalizations have on the bottom line.
The M3 and M4 start at $62,000 and $64,200, respectively, without a $925 destination charge. However, as soon as the configurator is opened, both models default with metallic paint ($550) and the M Double-clutch Transmission ($2900), plus extended leather on the M3 ($950) and full leather on the M4 ($3,500). This is basically the way they were shown when displayed at auto shows. Of course, there's nothing preventing users from setting up these performance machines however they like.
So sit down at your desk with a cup of coffee or a sandwich and create your perfect German sport sedan or coupe. It's always fun to see how much money can be spent on a dream car.